Latest Insight
from the MCP team
Meet MCP Insight at World Telemedia Marbella
Meet MCP Insight at World Telemedia Marbella to explore a more transparent approach to fraud protection - helping you reduce risk, protect legitimate conversion and make faster, better-informed decisions.
Read more...Meet MCP Insight at World Telemedia Marbella
Meet MCP Insight at World Telemedia Marbella to explore a more transparent approach to fraud protection - helping you reduce risk, protect legitimate conversion and make faster, better-informed decisions.
Global Carrier Billing & Mobile Payments Summit
Book a meeting with MCP Insight at Global Carrier Billing and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.
From Launch and Pray to Data-Led Growth
Most campaign teams still optimise using a narrow set of metrics such as CPA, conversion rate and spend. This article explores how MCP Insight and Mesh Ads combine independent market intelligence, traffic-quality signals and post-conversion data to support better, faster campaign decisions.
Telemedia Johannesburg
Most services are onboarded correctly. The challenge is what happens after they go live. As campaigns evolve and new services are introduced, it becomes harder to maintain a clear view of how user journeys are actually presented and experienced in market. We’ve been working closely with WASPA to build that picture in South Africa. If you’re attending Telemedia Johannesburg, we’d welcome the opportunity to compare perspectives.
Bangladesh’s mVAS Market
Bangladesh’s mVAS market is growing fast, but it’s not as straightforward as it looks. Strong demand, a young mobile-first audience, and widespread use of carrier billing make it an attractive opportunity for CSPs. Yet beneath the surface, operator dynamics, billing flows, and compliance realities create a more complex landscape. This article explores what’s really happening in-market, and why visibility is becoming the deciding factor between scaling successfully and wasting budget.
The End of Header Enrichment?
Google’s move to HTTPS-only browsing will fundamentally change how Direct Carrier Billing works. As Header Enrichment becomes unreliable, the industry faces a shift towards new identity models, increased friction, and evolving fraud risks.
MCP Insight Launches Powerful New Features in Award-Winning MCP SCANNER Platform
MCP Insight has announced the launch of powerful new features in its award-winning MCP SCANNER platform. These enhancements provide clients with greater visibility into brand activity across markets and deeper intelligence into creative performance, enabling faster, more informed decision-making in the mobile payments ecosystem.
Why Pakistan’s Consent Directive Signals a New Era of Verifiable Mobile Services
PTA’s recent clarification on explicit prior consent for Value-Added Services marks an important step in the continued evolution of Pakistan’s mobile ecosystem. Consumer protection and sustainable operator revenue are not opposing objectives. They depend on each other. The practical question now facing the industry is not whether consent should be obtained, but how it can be clearly evidenced when disputes arise. As markets mature, the shift moves from policy to proof. Verifiable, structured consent recording is increasingly becoming part of the governance infrastructure that supports long-term stability across the value chain.
Germany’s mVAS and Mobile Payments Market: Why Discipline Is Creating the Next Opportunity
Germany’s mVAS and mobile payments market is often described as complex, heavily regulated, and difficult to enter. In reality, it has been deliberately reshaped. What looks restrictive from the outside is, in fact, a market that chose sustainability over short-term volume. For CSPs willing to operate with transparency, differentiation, and genuine consumer value, Germany is no longer a closed door. It is a proving ground for services built to last.
Self-Regulation in Mobile Payments: Why the Smartest Players Think Beyond Conversions
Self-regulation is often seen as friction or self-imposed limitation. But in mobile payments markets facing growing scrutiny, it may be one of the few levers left to protect long-term growth. This article explores why thinking beyond conversions isn’t idealism, it’s market survival.
Why We Love Telemedia Barcelona
Telemedia Barcelona arrives at exactly the right point in the year. As the first major industry event of the calendar, it’s a chance to step away from planning mode, reconnect with clients, and have grounded conversations about what’s really happening across mobile payments and carrier billing.
TELEMEDIA 8.1 LIVE & MWC 2026
Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.
Growth With Control: How the Telemedia Ecosystem Can Capture the $2.6 Trillion mVAS Opportunity
The global mVAS market is on track to reach $2.6 trillion by 2031, fuelled by rising smartphone adoption, social media use and a fast-expanding base of mobile-first consumers. This article explores the capabilities the ecosystem needs now to scale confidently and sustainably over the next decade.
Romania: A Mobile Market on the Rise, Now Available on MCP TRENDS
Romania’s mobile content market is evolving fast - with strong consumer demand, rising digital payments, and early-stage DCB adoption across major operators. Now live on MCP TRENDS, Romania offers CSPs a clearer view of advertising flows, service trends, and compliance dynamics. This article explores what’s driving growth, where the risks lie, and how to get ahead.
WASPA Partners with MCP Insight to Strengthen Compliance Monitoring in South Africa
WASPA has adopted MCP NET as its official compliance monitoring platform, marking a new phase in South Africa’s approach to mobile content regulation.
Let’s Talk mVAS, Compliance and Market Intelligence in South Africa
Join MCP Insight at MEF Connects Content & Payments: Africa. Book a meeting with MCP Insight to explore risk management, and new opportunities across the mobile payments ecosystem.
Why German MNOs Must Lead the Charge in Carrier Billing Sustainability
Germany’s mobile VAS market is growing fast, with Direct Carrier Billing (DCB) once again proving a valuable revenue stream for operators and the wider ecosystem.
Shaping Smarter Oversight: Reflections on Our Regulator Collaboration Webinar
Former regulator Bassem Akkad shares key takeaways from MCP Insight’s recent webinar on proactive regulation in Direct Carrier Billing (DCB). Featuring insights from WASPA Board Member Anzelle Robertson and MCP’s Head of Compliance David Ashman, the session explored how collaboration, visibility, and the right tools can drive both consumer protection and sustainable growth.
World Telemedia 2025 – book a meeting with our team
Book a meeting with MCP Insight at World Telemedia and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.
Compliance by Design: Why It’s Time We Stopped Treating Trust as an Afterthought
Compliance often gets framed as the thing you do after something’s gone wrong - but it doesn’t have to be that way. In this piece, MCP Insight’s Head of Compliance, David Ashman, explores why compliance needs a rebrand, what good looks like when it’s built into service design, and how collaboration across the ecosystem is the real growth enabler.
The RCS Backlog Problem: Why MNOs Need to Rethink DDRC
RCS offers MNOs a premium messaging opportunity — but onboarding bottlenecks are delaying campaigns, frustrating partners, and stalling revenue. This article explores why DDRC is slowing things down and how MNOs can rethink their approach to speed up approvals without increasing risk.
Regulation at the Speed of Innovation, Without Slowing the Market
Mobile value‑added services are growing quickly, offering consumers access to a wide range of digital content and driving digital inclusion. But with growth comes risk - and oversight must adapt. This article explores how consistent, day‑to‑day visibility into advertising and compliance flows helps regulators target risk earlier, protect consumers, and sustain clean market growth without slowing innovation.
From Chargebacks to TikTok: What the Latest Payment and Discovery Trends Mean for mVAS
As digital payment journeys grow more complex, the real battleground is clarity, not conversion. From rising card chargebacks to the growing influence of TikTok on user acquisition, the mobile payments ecosystem is evolving fast. For MNOs, aggregators, and merchants, that means one thing: deliver transparency and trust at every step, or risk losing out to more agile, user-focused competitors.
Complaints Are a Symptom – Not the Root Cause
Consumer complaints are vital - but they’re often the last sign of a problem, not the first. By the time complaints peak, consumer harm has already occurred and regulators may have no choice but to act broadly. This article explores why earlier visibility matters and how targeted action can protect both consumers and the market.
Malaysia mVAS Market: A Growth Opportunity for CSPs
Explore the opportunities in the Malaysia mVAS market for Content Service Providers. Discover service trends, billing flows, price points, and why CSPs are expanding into this high-potential, mobile-first market.
Enforcement Isn’t Broken – But It’s Under Pressure
Enforcement is essential for protecting consumers - but when it’s the only option, it can disrupt the whole market. Here’s why smarter oversight matters and how regulators can use targeted, earlier interventions to protect both consumers and sustainable market growth.
MEF Connects Content & Payments: Africa 2025
Join MCP Insight at MEF Connects Content & Payments: Africa. Book a meeting with MCP Insight to explore risk management, and new opportunities across the mobile payments ecosystem.
World Telemedia Dubai 2025: Insights, Connections, and De-Risking Growth
Highlights from World Telemedia Dubai 2025, including insights from MCP’s spotlight session on de-risking growth in MENA. Watch the video and download the guide.
World Telemedia Dubai 2025
Meet MCP Insight during World Telemedia Dubai or elsewhere in the MENA region. Book a meeting to explore how we help Operators grow mobile payments revenue and manage risk.
MCP Insight Joins ODDA to Launch MCP DATESCAN
MCP partners with the Online Dating and Discovery Association (ODDA) to provide dating brands with deep market insights and competitor intelligence.
How Consent Management Helps Network Operators Reduce Complaints and Refunds
High refund rates and customer disputes can erode revenue and damage trust in mobile payments. Discover how robust consent management helps MNOs reduce refunds, strengthen compliance, and hold service providers accountable - creating a more transparent and sustainable payments ecosystem.
Our Pledge: Protecting Children from Harmful Online Content
As part of our social impact commitments, MCP Insight is pledging to help protect children from harmful online content. Through our Federated Kids Database (FKDB), we’re supporting mobile operators, platforms, and regulators with the tools and insights needed to ensure age-appropriate access and create a safer digital environment for young users.
MCP Insight Wins MEFFYS Award for MCP SCANNER 4.0
MCP Insight wins the MEFFYS Award for Payments & Commerce with MCP SCANNER 4.0! Recognised for its innovation in monitoring and risk management, MCP SCANNER 4.0 helps businesses optimise revenue and stay ahead of fraud risks. Read more about our award-winning platform and how it’s transforming the mobile payments ecosystem.
Future-Proofing for Payment Aggregators: Leveraging DDRC to Add Value for MNOs
Should payment providers evolve beyond payment facilitation and take on a greater role in risk management, compliance, and DDRC?
Carrier Billing: How Payment Aggregators Must Adapt to Stay Relevant
As carrier billing evolves, mobile operators are bypassing payment aggregators through standardised APIs. Discover how aggregators can stay relevant by expanding into risk management and fraud prevention to protect their place in the mVAS/DCB ecosystem.
The Customer Experience Revolution
How can mobile network operators improve trust, compliance, and customer experience in mobile payments? This article explores how MNOs can balance risk management, transparency, and value chain collaboration to drive sustainable revenue growth - while reducing operational burdens.
Our Story: Creating a Sustainable Future for mVAS & Mobile Payments
MCP Insight was founded in 2012 to help the mVAS and mobile payments value chain grow sustainably. Read our story to learn more.
Google RDAs: Why Industry Collaboration is Key to Sustainable mVAS Advertising
New Google RDA Best Practice Guidance has been released by AIMM to help mVAS advertisers ensure transparency, reduce consumer harm, and grow sustainable revenue.
TELEMEDIA 8.1 LIVE & MWC 2025
Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.
We’re Hiring! Customer Success Manager
We are seeking a technically skilled, customer-focused Customer Success Manager with a deep understanding of the digital markets.
Introducing MCP SCANNER 4.0
Discover the powerful new features of MCP SCANNER 4.0, designed to enhance your ad monitoring and compliance processes. Learn how our latest update can give you deeper insights, greater control, and improved security.
Strengthen Your DDRC for the Ofcom Era!
Discover how the transition from PSA to Ofcom impacts the UK phone-paid services market. Learn about strengthened DDRC requirements and how to prepare for potentially enhanced compliance standards.
Black Friday: Tackling Misleading Advertising
With Black Friday fast approaching, mobile network operators need to stay vigilant against misleading advertising practices that can harm both customers and their DCB business.
Navigating the Global Carrier Billing Landscape
In an increasingly complex carrier billing landscape, payment aggregators face growing challenges in balancing compliance, supporting CSPs, and driving sustainable revenue. In this insightful interview, MCP Insight Director Kev Dawson shares his experience across the DCB value chain and offers practical advice for aggregators.
Compliance – A Key Driver for Sustainable Carrier Billing
Compliance is the cornerstone of building a sustainable carrier billing market. For payment aggregators, ensuring that content service providers follow strict regulatory standards not only protects their business but also maintains the integrity of the entire ecosystem.
Connected World KSA 2024 – Book a Meeting
Book a meeting with MCP Insight at Connected World 2024 and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.
Key Insights from the Global Carrier Billing & Mobile Payments Summit 24
MCP Insight recently attended the Global Carrier Billing and Mobile Payments Summit in Amsterdam, participating in two key conference sessions. Read all about it here.
MCP Insight Partners with PayGate
MCP Insight has partnered with master payment aggregator PayGate LLP to help content service providers (CSPs) and media agencies unlock opportunities in Kazakhstan’s emerging mobile value-added services (mVAS) and direct carrier billing (DCB) markets.
World Telemedia 2024 – book a meeting with our team
Book a meeting with MCP Insight at World Telemedia and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.
Introducing MCP’s New Enhanced Compliance Reports
MCP SCANNER Compliance Reports now offering even greater insights into trends for data-driven decision making.
Introduction to DCB and PSMS Billing Flows
DCB and PSMS billing flows have a direct impact on conversions and also transaction security. In this article we share permitted billing flows by country.
Euros 24 Attract Unscrupulous Practices
Major sporting events like the Euros often result in spikes in non-compliant activities in the mVAS/DCB space. Discover how to protect your brand and consumers from unscrupulous advertisers.
INDUSTRY LEADERS TEAM UP TO IMPROVE GOOGLE AD EXPERIENCE
MCP Insight and aimm form Google Ad Creation and Placement Working Group to explore ad clarity, consumer harm and wasted ad spend.
AI in the mVAS & DCB Space
Explore how AI is helping the mVAS and DCB space keep pace with change, access market-leading insights and combat fraud.
MCP Insight Strengthens Leadership Team
MCP Insight is pleased to announce the appointment of Kev Dawson to the team. Joining as Director to support Declan Pettit and Toby Padgham, he will play a pivotal role in driving forward the company's strategy.
Protecting Children in the mVAS Customer Journey
Protecting children from harmful or inappropriate content in the mVAS value chain is a priority. In the UK, Ofcom's draft Children's Safety Codes of Practice will provide another layer of protection. But will it be enough?
Google Responsive Display Ads: A Call for Collaboration
Google Responsive Display Ads (RDA) are an essential element of the mVAS marketer's toolkit. But could these ad placements be under threat?
Insights and Celebrations at WASPA’s 20th Anniversary
WASPA, the South African regulator, celebrated its 20th anniversary this month with a conference and gala dinner. Toby Padgham delivered a presentation sharing insights into the mVAS market in South Africa.
Building a Secure and Trustworthy Mobile Payments Ecosystem
Following a recent MEF webinar discussing fraud in the mVAS/DCB space, here we share why collaboration is the key to protecting customers and the value chain.
Telecoms World Middle East 2024
Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.
Cookie Consent Pop-ups on mVAS Advertising Flows
Cookie consent pop-ups are appearing on mVAS advertising flows after several EU data protection supervisory authorities issues new guidance. Here we explore how to minimise any negative impact and ensure compliance.
Inspiring Inclusion: Women in Tech
On International Women's Day we celebrate women in tech and the women who contribute to MCP's success.
How Does a Malicious App Work?
Explore how malicious apps work in mVAS & direct carrier billing space. Learn how to protect your customers and mVAS/DCB revenue streams.
TELEMEDIA 8.1 LIVE & MWC 2024
Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.
It’s the Most Wonderful Time of Year (for Fraudsters)
Unwrap the magic of the festive season while safeguarding against the dark underbelly of fraud in the mVAS/DCB ecosystem. Explore the deceptive practices targeting unsuspecting consumers during the holidays and discover how compliance requirements and self-regulation create a resilient business environment.
The Future Regulation of UK Phone-paid Services
Draft PRS Order introduces changes: levy funding, risk assessments, registration, penalties, and Ofcom takeover, reshaping phone-paid services regulation.
Is Direct Carrier Billing in Germany Going Mainstream?
Explore the dynamic landscape of direct carrier billing (DCB) in Germany with MCP Insight. Recent developments are reshaping the market, making it a focal point in Europe. Gain valuable insights into the evolving opportunities and challenges within Germany's DCB ecosystem.
MTN Ad Buying Power Goes from 0 –78% in Just 3 Weeks
MCP TRENDS ad monitoring platform, has been closely monitoring Disney mVAS’ rise in South Africa. With no sign of Disney+ in our top 10 for MTN in the first week of October, by week 4 it was dominating MTN's top services report.
The Key to Reducing Complaints and Regulatory Fines in Carrier Billing
Discover how DDRC practices are revolutionising mobile carrier billing, reducing complaints, and protecting revenue streams. An interview with MCP Insight's COO sheds light on this game-changing approach.
Why Are You Falling Foul of Google Ads Policies?
With 27 policies in place, it's not surprising that marketers occasionally fall foul of Google Ads Policies. Here we provide some guidance for successfully navigating them.
MCP Insight Launches MCP SCANNER 3.1
MCP SCANNER 3.1 is the latest version of MCP's market-leading mVAS ad monitoring platform. Learn more here.
MEF CONNECTS: The Future of Fraud Prevention
Watch on demand. MCP recently took part in MEF CONNECTS The Future of Fraud Prevention. Here you can watch our speakers discuss how fraud impacts mVAS customer journey, and how robust DDRC practices can mitigate against the risks.
AfricaCom: Africa Tech Festival 23
Book a meeting with MCP Insight at Africa Com / Africa Tech Festival to explore how we can protect your mVAS/DCB business and grow revenue.
Market Intel: Nigeria
Nigeria, the "Giant of Africa", offers significant opportunities for carriers, aggregators and content providers looking to grow mVAS revenue. Here we share some unique insights into this growing market.
Protecting Barbie Fans: Our Fight Against Misleading Ads!
Since the release of the Barbie movie we've seen an increase in misleading ads promising free streaming and other offers. Here we share how misleading ads are exploiting Barbie fans and how to protect your customers.
Global Carrier Billing & Mobile Payments Summit 23
Book a meeting with MCP Insight at Global Carrier Billing and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.
Meet Ivan Rogani: Head of Business EU and LATAM
Ivan Rogani, Head of Business EU and LATAM, talks about the mVAS and DCB sectors and the growth of the LATAM carrier billing market.
mVAS and DCB: How to Build Trust with Your Customers
As global adoption rates of mobile Value-Added Services (mVAS) and DCB continue to soar, perceived issues such as fraud and misleading mVAS ads can quickly erode customer confidence. In this article, we explore how to build customer trust with due diligence and risk control (DDRC) best practices.
Direct Carrier Billing (DCB) Compliance Guidance
Stay on the right side of the regulator with our general guidance sharing direct carrier billing DCB compliance best practices.
Opportunities in the LATAM market for mobile value-added services (mVAS)
Discover the growth opportunities in the Latin American (LATAM) market for mobile value-added services (mVAS). With a focus on mobile carriers, we explore the benefits, regulatory landscape, and strategies for combating fraud. Harness the potential of mVAS and maximise your presence in this thriving market.
mVAS partnerships are revolutionising fan experiences
Discover how premium brands and mVAS partnerships are revolutionising fan experiences, driving engagement, and tapping into new revenue streams.
World Telemedia 2023 – book a meeting with our team
Book a meeting with MCP Insight at World Telemedia and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.
Ensuring trust and transparency: DDRC best practice
Discover DDRC best practices for mobile carriers to ensure trust and transparency in direct carrier billing. Learn how robust Due Diligence and Risk Control (DDRC) can protect your customers, prevent brand damage, and foster self-regulation.
How to protect your customers and build trust in carrier billing
Solutions to prevent Direct Carrier Billing (DCB) payment fraud can be expensive. However, while often difficult to quantify, fraud costs mobile carriers money too. Read our blog to learn more about the threat landscape and the affordable solutions available to protect your customers, revenue and brand.
The rise of Direct Carrier Billing (DCB)
Direct Carrier Billing is an increasingly mainstream alternative payment method. In this article we explore the opportunity it presents for mobile carriers and aggregators, and how DCB is no longer just for digital services but physical goods too.
MTN South Africa sees positive change in marketing trends
In the last six months MTN South Africa has experienced a decrease in advertising campaigns on its network. However, an uplift in campaigns in the last two months is a positive sign that its VAS and DCB challenges have been resolved.
Market insights: Oman
Explore mVAS market intel from Oman. Here we share insights from Q1 into the VAS and DCB market in Oman.
Mobile payments terminology: A to Z glossary
Discover the A to Z of mobile payments terminology! From APIs to VAS, our comprehensive glossary provides a handy reference for understanding the jargon in the mobile payments space.
Unlocking the benefits of Direct Carrier Billing: a MNO’s guide
Learn about the benefits of Direct Carrier Billing for mobile operators, the impact on the industry and how it can help mobile operators grow.
Malicious mobile apps: Spoofed and hidden APKs
Spoofed and hidden APKs result in fake clicks and subscriptions - and also compromise consumer data. Find out how to protect your brand.
How to identify malicious apps on Google Play Store
How can you protect yourself from downloading malicious apps on the Google Play Store? Here we share 12 tips for identifying suspicious or fraudulent apps and keeping yourself safe.
Meet the MCP team at 8.1 LIVE, Barcelona 2023
Meet the MCP team at 8.1 LIVE in Barcelona 26 Feb to 1 March 2023. Book a meeting here.
How to improve customer retention in the mobile services space
If you want to improve your customer retention rates for mobile services in 2023, the first step is to review your customer care strategies.
12 days of Christmas giveaways (and misleading ads)
The MCP elves share some of the many Christmas misleading ads they've discovered this year, and why they think The Grinch has been at work. Explore these examples and why misleading ads are damaging for everyone in the DCB ecosystem.
Market insights: Greece
MCP SCANNER is now live in Greece. Have a look at some of the market intel we've generated since the service went live here to see what VAS services in Greece we're finding.
Mobile billing fraud: “I didn’t subscribe for this service”
Not all complaints about mobile billing charges are fraudulent, there are many reasons a customer might query a charge. Here we explore a common misunderstanding and how to resolve it.
Global Carrier Billing Summit 2022
The MCP Insight team is looking to attending the Global Carrier Billing Summit in Berlin. Here we share our top picks for event and how to book a meeting with our team.
An interview with mobile billing expert Riccardo Vallero
In this interview mobile billing expert, Riccardo Vallaro, talks about his 18 years in the VAS and DCB space and how MCP Insight are tackling fraud.
Asiacell Iraq partners with MCP Insight
Asiacell, the prominent Mobile Carrier in Iraq, has selected MCP to provide their anti-fraud and compliance monitoring solutions for Asiacell’s Value Added Services and Direct Carrier Billing services.
New Proximus Payment Flow Sees 90% Reduction in Advertising
Effective 13th of May, the carrier Proximus Belgium introduced new requirements for its Direct Carrier Billing (DCB) payment flow. The Proximus official statement (released end of March 2022), stated that the old ‘click flow’ was “..a frequent source of end-customer complaints and a source of questioning by journalists, both posing a risk to Proximus’s reputation”. The…
App Malware Reads Notifications Blood Pressure Tracker App
MCP MOBILE MALWARE UPDATE As a leading mobile compliance and fraud specialist company, MCP Insight continually tests and validates potential issues coming from websites or malicious applications. Our objective in this article is to reflect on a recent discovery of a malicious application called “Blood Pressure Tracker App”. The malicious nature of the application enables it…
Advertising monitoring identifies ‘sick’ attempts to capitalise on Ukraine War
London 17/03/2022 – Leading advertising fraud monitoring provider, MCP Insight, has revealed that in the past weeks its advertising monitoring has picked up the emergence of shameless attempts to capitalise on the public’s empathy for the plight of the citizens of Ukraine. Soon after the Russian invasion, the MCP SCANNER monitoring tool began identifying emotive banner…
MCP Welcomes Potential Benefits of Premium Rate Regulatory Responsibility Transferring from PSA to OFCOM
MCP welcomes the announcement that UK Mobile Billing Regulator, the Phone-Paid Services Authority (PSA), is to commence the process of handing back the day-to-day regulation of the market to Ofcom. The expected transfer date is late 2023.
MCP Insight Launches SCANNER 3.0
MCP Insight, which specialises in anti-fraud and compliance systems, has made significant upgrades to its market intelligence tool, MCP Scanner (now version 3.0). This will be available to clients from 28th February, 2022. Scanner has underpinned MCP’s expansion to 30 countries, supporting mobile content partners and mobile operators with key market intel and compliance monitoring. We…
UK – Is Your Business 15th Code Ready?
It’s said the best poker players are entrepreneurs. They excel in understanding that the most important insights are not in the grand gestures, but in the subtle tells that give away the real intent. So, I’m sure that many Telemedia readers will already be reading between the lines on the regulator’s 15th Code. International players may…
MCP Scanner finds 23 New DCB services
New DCB services discovered by MCP SCANNER
MCP Scanner finds 22 New DCB services
W/C 08/12/21 – MCP Scanner finds 22 New DCB services 08 – 15 December – 2021 Week Update: our monitoring tool MCP Scanner has found 22 new services in 11 different territories.FanLive by MobileGamePass has been launched in FR, while MartialBooks by Azerothmedia is now live in ZA. If you want to know more about…
MCP Scanner finds 15 New DCB services – A total of 62 in November
W/C 30/11/21 – MCP Scanner finds 15 New DCB services – Total New Services in November: 62 30-11-21/07-12-21 – Week Update: our monitoring tool MCP Scanner has found 15 new services in 7 different territories.Magic Tricks by Iraqcom is now live in Iraq while Content Downloader by Melon Mob has been launched in UAE. November…
MCP Scanner finds 13 New DCB services
W/C 24/11/21 – MCP Scanner finds 13 New DCB services 24 – 30 November – 2021 Week Update: our monitoring tool MCP Scanner has found 13 new services in 9 different territories.MobiTV Box by Nexgen has been launched in UAE, while Sport Stats is now live in Belgium. If you want to know more about…
MCP – Golden Goose partnership
MCP Insight, a leading provider of Anti-Fraud and Compliance solutions, and Golden Goose, a worldwide mVAS CPA-platform announces the beginning of a joint initiative. Golden Goose continues to implement its strategy for the creation and development of an international mVAS marketplace (DCB HUB), its main task is to combine the efforts and expertise of advertisers and…
MCP Scanner finds 14 New DCB services
W/C 17/11/21 – MCP Scanner finds 14 New DCB services 17 – 24 November – 2021 Week Update: our monitoring tool MCP Scanner has found 14 new services in 7 different territories. My Status by Hyve Mobile has been launched in South Africa, while MBCDream by MBC is now live in Egypt. If you want…
MCP Scanner finds 18 New DCB services
W/C 10/11/21 – MCP Scanner finds 18 New DCB services 10 – 17 November – 2021 Week Update: our monitoring tool MCP Scanner has found 15 new services in 10 different territories. CellFun by Cructiq has been launched in Belgium, while Rayman Classic by Ubisoft is now live in Pakistan. If you want to know…
MCP Scanner finds 18 New DCB services
W/C 03/11/21 – MCP Scanner finds 18 New DCB services 03 – 10 November – 2021 Week Update: our monitoring tool MCP Scanner has found 18 new services in 10 different territories. Avast has been launched in Spain, while Gamezone is now live in KSA. If you want to know more about the other new…
MCP Scanner finds 7 New DCB services – A total of 67 in October
W/C 27/10/21 – MCP Scanner finds 7 New DCB services – Total New Services in October: 67 27-10-21/03-11-21 – Week Update: our monitoring tool MCP Scanner has found 7 new services in 5 different territories. Karaoke by Telecom Club and Polobus by Informpartner has been launched in Russia. October – Monthly Update: A total of…
MCP Scanner finds 14 New DCB services
W/C 13/10/21 – MCP Scanner finds 14 New DCB services 13 – 20 October – 2021 Week Update: our monitoring tool MCP Scanner has found 14 new services in 9 different territories. PlayHub by Digitalize Hub has been launched in Morocco, while Zodiac Daily is now live in Thailand. If you want to know more…
MCP Scanner finds 24 New DCB services – A total of 62 in September
W/C 29/09/21 – MCP Scanner finds 24 New DCB services – Total New Services in September: 62 29/09-06/10 2021 – Week Update: our monitoring tool MCP Scanner has found 24 new services in 16 different territories. Jobs Zone by Hyve Mobile has been launched in South Africa, while WeweGames by Wekaq Ou is now live…
MCP Scanner finds 15 New DCB services
W/C 22/09/21 – MCP Scanner finds 15 New DCB services 22 – 29 September – 2021 Week Update: our monitoring tool MCP Scanner has found 15 new services in 9 different territories. Lebara Play by Appland has been launched in KSA, while VaughanPlay by Alchimie is now live in Spain. If you want to know…
MCP Scanner finds 7 New DCB services
W/C 15/09/21 – MCP Scanner finds 7 New DCB services 15 – 22 September – 2021 Week Update: our monitoring tool MCP Scanner has found 7 new services in 6 different territories. GamePad by Collectcent has been launched in KSA, while EraUmaVez by MustMobile is now live in Portugal. If you want to know more…
MCP Scanner finds 18 New DCB services
W/C 08/09/21 – MCP Scanner finds 18 New DCB services 08 – 15 September – 2021 Week Update: our monitoring tool MCP Scanner has found 11 new services in 5 different territories. PlayGames by GM Europe has been launched in France, while Musicwave by Mobicon is now live in Russia. If you want to know…
MCP Scanner finds 18 New DCB services
W/C 01/09/21 – MCP Scanner finds 18 New DCB services 01 – 08 September – 2021 Week Update: our monitoring tool MCP Scanner has found 18 new services in 8 different territories. Real Madrid Zone has been launched in Belgium, while Wink by Rostelecom is now live in Russia. If you want to know more…
MCP Scanner finds 12 New DCB services – A total of 43 in August
W/C 25/08/21 – MCP Scanner finds 12 New DCB services – Total New Services in August: 43 25/08-01/09 2021 – Week Update: our monitoring tool MCP Scanner has found 12 new services in 8 different territories. ScoutApps by Zain has been launched in Iraq, while TvPlayerGo is now live in Spain. August – Monthly Update:…
MCP Scanner finds 10 New DCB services
W/C 11/08/21 – MCP Scanner finds 10 New DCB services 11 – 18 August – 2021 Week Update: our monitoring tool MCP Scanner has found 10 new services in 6 different territories. Estafed by DMCC has been launched in UAE, while Online TV by Mobixone is now live ZA. If you want to know more…
MCP Scanner finds 11 New DCB services
W/C 04/08/21 – MCP Scanner finds 11 New DCB services 04 – 11 August – 2021 Week Update: our monitoring tool MCP Scanner has found 11 new services in 6 different territories. Flxtr by ONE10Labs has been launched in Iraq, while HypeArcade by Marvel Media is now live in Ireland. If you want to know…
MCP Scanner finds 12 New DCB services – A Total of 54 in July
W/C 28/07/21 – MCP Scanner finds 12 New DCB services – Total New Services in July: 54 28/07-04/08 2021 – Week Update: our monitoring tool MCP Scanner has found 12 new services in 6 different territories. Game Now by Bemobi has been launched in Pakistan, while Happy Win is now live in Cameroon. July –…
MCP Scanner finds 13 New DCB services
W/C 20/07/21 – MCP Scanner finds 13 New DCB services 20 – 27 July – 2021 Week Update: our monitoring tool MCP Scanner has found 13 new services in 6 different territories. NaturesPlanet by Jovieldigitalhas been launched in KSA, while AmazonSlots by Jumpman Gaming is now live in the UK. If you want to know…
MCP SCANNER – VIDEOS OF ALL FLOWS ARE NOW AVAILABLE IN ZA
We are happy to announce that full Insight Service Tests with video is now available for ALL services found in South Africa for each carrier. Check the video to see where you can find the tests. If you want to know more about our products send us a message via our enquiries page here. MCP…
DCB – Mobile monetisation and fraud impact.
MEF – MCP Insight Have a look at the interview that James Williams from MEF did with our CTO Brian Pettit and our COO Toby Padgham on how the mobile monetisation market is working and how fraud impacts the market. If you want to know more about our products send us a message via our…
MCP Scanner finds 17 New DCB services
W/C 07/07/21 – MCP Scanner finds 17 New DCB services 07 – 14 July – 2021 Week Update: our monitoring tool MCP Scanner has found 17 new services in 7 different territories. Koutouby by Youscribe has been launched in Tunisia, while GameBox by Mobile Content is now live in Ivory Coast. If you want to…
MCP Scanner finds 14 New DCB services – A total of 46 in June
W/C 30/06/21 – MCP Scanner finds 14 New DCB services – Total New Services in June: 46 30/06-07/07 2021 – Week Update: our monitoring tool MCP Scanner has found 14 new services in 9 different territories. WinSports by Content Trend Platform has been launched in Belgium, while BuzzPlanete by IMS is now live in France.…
MCP Scanner finds 17 New DCB services
W/C 23/06/21 – MCP Scanner finds 17 New DCB services 23 – 30 June – 2021 Week Update: our monitoring tool MCP Scanner has found 17 new services in 12 different territories. Unlimited Gamez has been launched in Saudi Arabia, while Deikho by Ideation is now live in Pakistan. If you want to know more…
MCP Scanner finds 9 New DCB services
W/C 16/06/21 – MCP Scanner finds 9 New DCB services 16 – 23 June – 2021 Week Update: our monitoring tool MCP Scanner has found 9 new services in 7 different territories. ATodaVelocidade by Adyou has been launched in Spain, while Mobbile by BQ Solutions is now live in Egypt. If you want to know…
DCB Fraud Highlights and Lowlights of 2021
Payment Security 360° – Fraud Highlights and Lowlights of 2021. Our CTO Brian Pettit talks about Fraud Highlights and Lowlights of 2021 so far during MEF Payment Security 360° round table. If you want to know more about our anti-fraud solution MCP Shield send us a message via our enquiries page here. MCP Insight is…
MCP Scanner finds 8 New DCB services
W/C 09/06/21 – MCP Scanner finds 8 New DCB services 9 – 16 June – 2021 Week Update: our monitoring tool MCP Scanner has found 8 new services in 5 different territories. Learn English by Infinite Plus has been launched in Belgium, while Gago is now live in Saudi Arabia. If you want to know…
MCP Scanner finds 11 New DCB services
W/C 02/06/21 – MCP Scanner finds 11 New DCB services 2 – 6 June – 2021 Week Update: our monitoring tool MCP Scanner has found 11 new services in 8 different territories. ESR TV by Mobile LinK has been launched in Kuwait, while Vikings Game by Hyve Mobile is now live in South Africa. If…
MCP Scanner finds 10 New DCB services – A total of 40 in May
W/C 26/05/21 – MCP Scanner finds 10 New DCB services – Total New Services in May: 40 26/05-02/06 2021 – Week Update: our monitoring tool MCP Scanner has found 10 new services in 8 different territories. MaxLife Power has been launched in South Africa, while PlayHub by Digitalize Hub is now live in Iraq. May…
DCB Fraud APKs Sleeping Longer
MCP’s fraud investigations team has noticed app malware activation patterns changing over the last 3 years. MCP identifies suspicious apps promoted to users via advertising seen in its Scanner monitoring tool. These apps are downloaded onto mobile devices to replicate the User experience. To a User, the advert and app look normal. More often than…
Red Letter Day in Saudi for MCP Fraud Team!!
A record day in Saudi Arabia yesterday – MCP’s fraud investigations team were kept busy tracking a total of 14 fraud attacks, affecting 14 different services. The spate of payment fraud was triggered from one malicious APK on the Mobily network. The app, Swing Wallpaper, with a 2.4 rating on the Play Store and over…
STC Kuwait – a Case Study in Building Better DCB Traffic
The following case study shows how the combination of our MCP Net (powered by MCP Scanner) and MCP Shield solutions supports our clients in tackling DCB advertising and payment fraud. In 2018, a rise in DCB complaints prompted STC Kuwait to consider its strategy to safeguard its consumers from potential DCB advertising and payment fraud.…
MCP & Sam Media – Celebrating our 3 Year Compliance Partnership
MCP Insight, a leading provider of Anti-Fraud and Compliance solutions, and Sam Media, just celebrated 3 years of working together by agreeing to continue our compliance partnership. Sam Media uses MCP’s advertising and compliance monitoring technology, MCP Scanner, to help protect their business from non-compliant promotions and provide access to in-depth market intelligence and trends,…
Combatting Fraud in Mobile Content
In February 2020 MCP Insight spoke at an MEF seminar in Barcelona about the rising threat of mobile DCB fraud, and took the decision, with co-panalists from Vene, Boku and Telecoming, to found the MEF Fraud Working Group. The main purpose of the Group is to share intelligence around DCB fraud, educate the market about…
Ivory Coast – Business Opportunity Update
Are you a Content Provider interested in expanding your business? Have you considered Ivory Coast? We recently presented at Telemedia 8.1 and in the video below, MCP Insight Account Manager Thomas Tinker takes you through the opportunities in Ivory Coast, how MCP Insight can provide compliance support for your business, plus details of our collaboration…
MCP SCANNER shortlisted for MEFFYS Award
Calling all MEF members & MEF Minute Subscribers! You may be aware that MEF’s annual MEFFYS awards are just around the corner. We are proud to announce that our Ad Monitoring and Compliance alerts platform MCP SCANNER has been shortlisted for a MEFFYS Award under the category of Protecting the Mobile Consumer. If you have…
IP Address Double Shuffle – MCP logs surge in NEW fraud
MCP Shield has noted a surge in examples of a novel type of fraud across 9 Geos (see image), where we are seeing IP-shifting in a single transaction. A transaction is initiated from a Digital Ocean Datacentre (pretending to be on a proper ‘gateway’). The events then triggered for this transaction come from a different…
Machines Detecting Humans
Through MCP Shield, our Fraud Detection and Blocking solution, we can map user interactions against physical human activity making it simple to detect a human versus a bot in Direct Carrier Billing (DCB) consumer journeys. We continue to see large numbers of DCB opt-ins where there is no user interaction on ‘the page to be…
Business Opportunity – Ivory Coast
Are you a Content Provider interested in expanding your business? Have you considered Ivory Coast? Take a look at some extracts from this presentation we recently presented at Telemedia 8.1 in collaboration with our partner Bizao, one of Ivory Coast’s top VAS payment aggregators. MCP Insight have been helping Bizao to ensure a safe, protected…
MCP Insight Fraud Education – Dissecting Network Layered Fraud
We use intel gathered from MCP Shield (MCP’s proprietary fraud detection and blocking solution), to deconstruct fraud and help our partners understand threats to their security or their customers’ security. In this case, three different devices/servers across three different countries were involved in a single case of fraud, highlighting the vulnerability of unprotected gateways. It…
Black Friday Deal!
Don’t miss the trends! Get the MCP Scanner Trends portal for 1 GEO at 50% off for 3 months. Contact Thomas Tinker thomas@mcpinsight.com to find out more. This offer is available for all deals closed by the end of 2020. MCP Insight is a UK based compliance and fraud monitoring company, specialising in mobile gateway…
Balancing retaining good revenue and reducing mobile content fraud
Join MCP Insight and the MEF’s DCB Fraud Working Group on Telemedia 8.1 to discover best practices for defence against fraud MCP Insight’s Brian Pettit (Technical Director) will be part of a Telemedia 8.1 panel discussion with other MEF members on Thursday 26 November at 10:30 GMT on Balancing retaining good revenue and reducing mobile…
What are the top 5 VAS categories in Kuwait over the last 3 months?
With more than 189,000 advertising tests logged over 3 months on MCP Scanner, Games is currently the top VAS category in Kuwait followed by Videos with 54,000 tests and Mixed Content with 8,600 tests. Kuwait’s top service categories (August – October 2020) Image A: Data from MCP Insight’s proprietary webtool MCP Scanner The service category…
MCP Insight – dramatic increase in IRAQ VAS Ad Scanning
MCP Insight’s presence in IRAQ has increased exponentially between July and September. We are now logging more than 5,000 advertising flows per day with over 45% of these being VAS ads, accounting for a 36% rise in VAS ads overall. IRAQ – Number of VAS discoveries (July-September) Image A: Data from MCP Insight’s proprietary webtool…
MCP Shield: Detecting true fraudulent activity on Mobile Operator Payments
Our real-time fraud detection and blocking product MCP Shield continues to see large numbers of Direct Carrier Billing (DCB) or Premium (PSMS) opt-ins where there is no user interaction on ‘the page to be protected.’ A number of fraud systems used by Mobile Operators or Aggregators are reliant on behaviour-based bot protection systems. Because these…
MCP Shield Enhancements – AI Engine Development
At MCP Insight we are excited to announce the launch of the latest enhancements to our real-time fraud detection and blocking product MCP Shield. We have moved to the third stage of Machine Learning implementation. By improving Device Class identification and patterns of peak analysis along with various other enhancements, our unique Shield AI Engine…
Direct Carrier Billing (DCB) Roundtable
By invitation of MEF, MCP Insight chaired an interesting roundtable session at the GCBS virtual event last week. Joining the roundtable were mobile operators, including Three, Ooredoo, EE, Etisalat, Telenor, T-Mobile and Orange. All these companies share a common priority, which is protecting their massive brands and maintaining the maximum trust of their customers. This…
‘How can the Industry Build Trust with Consumers?’
MCP Insight are chairing a round table discussion on the question ‘How can the Industry Build Trust with Consumers?’, on behalf of Mobile Ecosystem Forum (MEF) at the Global Carrier Billing Virtual Event on Wednesday 7th October at 3PM BST. Join MCP’s Brian Pettit and other Industry experts, to discuss what steps carriers and merchants…
MCP Insight Milestone – 150,000 Automated Daily Site Scans – protecting your Ad ROI
MCP Insight is on the front line protecting your ROI by limiting losses incurred from inappropriate advertising placement. For advertisers, the issue of ads appearing on inappropriate sites (such as gambling and adult) may not be new but it continues to have a detrimental effect on your brand’s image particularly where children are concerned. Furthermore,…
PIN Loop Service
You will be aware of Carriers’ worldwide move towards a PIN mechanic in response to increased fraud on the ‘click flow’ mechanic. Additionally, PSA, the UK regulator’s new Special Conditions for subscription services came into effect from 1st November and includes the requirement for a two-stage sign-up process where the first stage requires an opt-in…
MCP Insight live in Cameroon and Senegal
MCP Insight have launched Compliance and Fraud monitoring in Cameroon and Senegal. Games and Video services feature strongly in both VAS markets, with a mix of OTP and 2-click flow services. Contact info@mcpinsight.com for further information on how we can help you get your services live in these territories.
Headless Browser fraud: A growing threat
MCP Insight have reported an upsurge in Headless Browser usage that enables “Sim-not-present” fraud in multiple territories. A headless browser is a web browser without a graphical user interface. It provides automated control of a webpage in an environment similar to popular web browsers but are executed via a text-based user interface. To understand more about this growing fraud threat and how…
PSA Introduce Special Conditions for Subscriptions
PSA, the UK mobile billing regulator are introducing special conditions for subscription services with effect from 1st November in the UK. It includes requirements for a two-stage sign-up process where the first stage requires a PIN opt-in. This must be followed by a second opt-in at confirmation stage. Also, greater clarity is required in ensuring…
MCP continues African expansion
MCP Insight are continuing to expand our Ad Compliance / Fraud Monitoring solutions into Africa. As well as our live monitoring services in Egypt, Kenya and Algeria, we have recently opened in Ivory Coast and Tunisia. Next up; Senegal, Cameroon, DR Congo. We look forward to exploring opportunities with our friends at the Global Carrier Billing…
MCP’s Upcoming Events
MCP Insight are exhibiting at the annual Global Carrier Billing event in London on 9 – 10 October. We would very much like to meet to share our insights on market trends and compliance/fraud matters in the territories in which you operate. We are also exhibiting at World Telemedia in Marbella between 14 – 16 October and…
Vodacom South Africa announces a 41% drop in digital revenues due to fraud
Following complaints Vodacom received last year from customers who were charged for subscriptions they had not requested, the South Africa Carrier clamped down on fraud. As a result, ‘content subscription’ revenue fell by 41% since last year. Despite the revenue hit, Vodacom’s investment in anti-fraud measures is a smart move and the only way to…
The future of Direct Carrier Billing Globally with Telemedia
When asked about the future of Direct Carrier Billing, Declan explains that DCB is springing up everywhere, but it tends to be the large brands who are getting direct billing access, while traditional CSPs continue to bill through Aggregators. The main driver for DCB growth, he says, is ‘carrier appetite to embrace frictionless flows provided…
MCP Insight now monitoring in Tunisia and Algeria
MCP Insight recently launched Mobile Advertising Compliance Monitoring in 2 new territories in North Africa. As well as ad monitoring, we are delighted to announce the addition of Fraud Protection and Service Testing in Tunisia and Algeria. Please get in touch if you are interested in any of our live territories. Thomas@mcpinsight.com
Real-Time Auto Alerts for Inappropriate Ad Placements on Adult Sites
We are pleased to announce that for our MCPScanner clients, we now offer a complimentary service to alert you in real-time when we discover your ads in inappropriate Adult environments. MCP Insight scans advertising and alerts clients when inappropriate advertising is discovered on any channel. We know that any delay in dealing with these issues…
MCP Insight team busy at WTM 18 – a Great Show!
MCP Insight is at WTM 2018 in Marbella! Interested in winning a free ticket?
World Telemedia 2018 in Marbella MCP Insight is at WTM 18 (8 – 10 October) in force and we would love to catch up. Pop by Stand 21 to see us or get in touch to pre-book a meeting during the show at a time that suits you. In conjunction with WTM 18 and as…
MCP tragically loses two valued colleagues in a car accident
Hi Everyone, In August two of my work colleagues, Mansoor and Sami, tragically lost their lives in a car accident. Over the last few weeks I have witnessed our MCP Pakistan team rally round to support each other (some of whom were also involved in the tragic event), but most importantly to offer their respects…
MCP announces launch of MCP Shield beta
MCP Insight is pleased to announce the launch of MCP Shield, our real-time fraud detection and blocking solution. Fraud Blocking solutions are fast-becoming the norm in Premium Rate Advertising worldwide. Recently, in South Africa where use of an anti-fraud solution is a WASPA Code requirement, MTN agreed to support bespoke anti-fraud solutions to help stem…
MCP Insight now monitoring in the Kingdom of Saudi Arabia, Pakistan and Iraq
MCP Insight recently launched Mobile Advertising Compliance Monitoring in 3 new territories across the Middle East. As well as ad monitoring, we are delighted to announce the addition of Fraud Blocking and Service Testing in the Kingdom of Saudi Arabia, Pakistan and Iraq. MCP Insight Director Declan Pettit commented: ‘We are pleased to extend our…
South Africa Network Operators taking hard-line on fraud
In the face of growing complaints, Vodacom continues to decline carte blanche WASP blocks. Their point being that overall, Content Provider services are compliant and more importantly, Vodacom’s payment platform continues to meet growing consumer demand as a convenient way to purchase services – especially where consumers do not have credit cards. Nevertheless, they outlined…
Isolate the cause or irradiate the effect?
Some of you may be aware of the excellent book by James Rickards, ‘The Road to Ruin’ in which he postulates the outcome of the next global financial crisis – if approached by the ‘Global Elites’ in a certain way. The way, he suggests, to deal with any virulent pandemic is to either create the…
Blocking inappropriate advertising to children
In October 2017, MCP announced the release of their Federated Kids Database (FKDB) – in support of a cross Industry initiative to help Advertisers block inappropriate advertising in children’s digital channels; with the key aims being the lowering of related Industry complaints to mobile operators and the regulator PSA. We are delighted to say: Implementation…
Be careful what you wish for
says MCP’s Declan Pettit | 24 November 2017 Fraud technologies are being democratised worldwide at a frightening pace, making it possible for anyone with a laptop, loose morals and a passing technical knowledge to defraud mobile customers. The good news, for those of us who dislike traipsing around the High Street during the festive season,…
MCP – Live in Greece!
MCP are pleased to announce that we have successfully launched our VeriScanner dashboard in Greece. We have optimised our carrier billing discoveries across browser, Facebook and In-app. Please get in touch if you are interested in Ad or Service scanning in Greece – for either full compliance or just market intelligence purposes. declan@mcpinsight.com
MCP working with Industry to stop children being exposed to inappropriate Premium Rate Service Advertising
MCP is working with Industry, Network Operators and PSA to help advertisers manage their approach to inappropriate advertising in children’s digital channels. The focus is on efforts to apply best practice to control where ads appear – including PSA Guidance, ongoing monitoring and the application of ‘block lists’. The generally held view is that Advertisers…
MCP – Live in Russia!
MCP have announced that after extensive testing we have successfully launched our VeriScanner dashboard for Russia. We have optimised our carrier billing discoveries across Megafon, MTS and VimpelCom. Please get in touch if you are interested in Ad or Service scanning in Russia for either full compliance or even just research purposes. declan@mcpinsight.com <…
MCP’s Federated Kids Database (FKDB)
MCP announce the release of their updated Federated Kids Database (version 2.0) – to help Advertisers block inappropriate advertising in children’s digital channels uploaded so far. The protection of children in the digital environment remains very high on political agendas worldwide and Regulators/Network Operators are well aware of the need for extra diligence wherever children…