MCP Insight – dramatic increase in IRAQ VAS Ad Scanning

MCP Insight’s presence in IRAQ has increased exponentially between July and September. We are now logging more than 5,000 advertising flows per day with over 45% of these being VAS ads, accounting for a 36% rise in VAS ads overall.

IRAQ – Number of VAS discoveries (July-September)

Image A: Data from MCP Insight’s proprietary webtool MCP Scanner

Total number of VAS findings and websites scanned in September 2020

Image B: from MCP Insight’s proprietary webtool MCP Scanner

From a compliance perspective, across the whole market over the same period we saw a rise in Misleading advertising, particularly around false claims and claims or illustrations likely to mislead the consumer. Comparatively we saw a decrease in advertising Targeting Children. Considering our increased logging of finds over this period, this suggests a market shift in advertising tactics that put consumers at risk.

Advertising compliance issues identified across market

Image C: Data from MCP Insight’s proprietary webtool MCP Scanner

Get in touch to find out more about MCP Insight’s activity in Iraq and our other territories

[edgtf_button size=”medium” type=”solid” text=”Enquire Now” custom_class=”” icon_pack=”font_awesome” fa_icon=”” link=”” target=”_self” color=”” hover_color=”” background_color=”” hover_background_color=”” border_color=”” hover_border_color=”” font_size=”” font_weight=”” margin=”” align=”center”]

MCP Insight is a UK based compliance and fraud monitoring company, specialising in mobile gateway traffic. Our clients include Mobile Operators, Regulators, Aggregators and Merchants. We’ve been providing solutions to the mobile payments industry across 30 territories for the past six years.

related posts

World Telemedia 2023 – book a meeting with our team

Book a meeting with MCP Insight at World Telemedia and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.

Ensuring trust and transparency: DDRC best practice

Discover DDRC best practices for mobile carriers to ensure trust and transparency in direct carrier billing. Learn how robust Due Diligence and Risk Control (DDRC) can protect your customers, prevent brand damage, and foster self-regulation.

How to protect your customers and build trust in carrier billing 

Solutions to prevent Direct Carrier Billing (DCB) payment fraud can be expensive. However, while often difficult to quantify, fraud costs mobile carriers money too. Read our blog to learn more about the threat landscape and the affordable solutions available to protect your customers, revenue and brand.