Category: mVAS

AI in the mVAS & DCB Space

Explore how AI is helping the mVAS and DCB space keep pace with change, access market-leading insights and combat fraud.

Graphic showing Google Responsive Displays Ads within a mobile app or webpage
Google Responsive Display Ads: A Call for Collaboration

Google Responsive Display Ads (RDA) are an essential element of the mVAS marketer's toolkit. But could these ad placements be under threat?

Building a Secure and Trustworthy Mobile Payments Ecosystem

Following a recent MEF webinar discussing fraud in the mVAS/DCB space, here we share why collaboration is the key to protecting customers and the value chain.

Cookie Consent Pop-ups on mVAS Advertising Flows

Cookie consent pop-ups are appearing on mVAS advertising flows after several EU data protection supervisory authorities issues new guidance. Here we explore how to minimise any negative impact and ensure compliance.

It’s the Most Wonderful Time of Year (for Fraudsters) 

Unwrap the magic of the festive season while safeguarding against the dark underbelly of fraud in the mVAS/DCB ecosystem. Explore the deceptive practices targeting unsuspecting consumers during the holidays and discover how compliance requirements and self-regulation create a resilient business environment.

Is Direct Carrier Billing in Germany Going Mainstream?  

Explore the dynamic landscape of direct carrier billing (DCB) in Germany with MCP Insight. Recent developments are reshaping the market, making it a focal point in Europe. Gain valuable insights into the evolving opportunities and challenges within Germany's DCB ecosystem.

MTN Ad Buying Power Goes from 0 –78% in Just 3 Weeks 

MCP TRENDS ad monitoring platform, has been closely monitoring Disney mVAS’ rise in South Africa. With no sign of Disney+ in our top 10 for MTN in the first week of October, by week 4 it was dominating MTN's top services report.

The Key to Reducing Complaints and Regulatory Fines in Carrier Billing

Discover how DDRC practices are revolutionising mobile carrier billing, reducing complaints, and protecting revenue streams. An interview with MCP Insight's COO sheds light on this game-changing approach.

Why Are You Falling Foul of Google Ads Policies?

With 27 policies in place, it's not surprising that marketers occasionally fall foul of Google Ads Policies. Here we provide some guidance for successfully navigating them.

Market Intel: Nigeria

Nigeria, the "Giant of Africa", offers significant opportunities for carriers, aggregators and content providers looking to grow mVAS revenue. Here we share some unique insights into this growing market.