Category: mVAS

MTN South Africa sees positive change in marketing trends

In the last six months MTN South Africa has experienced a decrease in advertising campaigns on its network. However, an uplift in campaigns in the last two months is a positive sign that its VAS and DCB challenges have been resolved.

Market insights: Oman

Explore mVAS market intel from Oman. Here we share insights from Q1 into the VAS and DCB market in Oman.

Demystifying mobile payments terminology: your ultimate glossary from A to Z

Discover the A to Z of mobile payments terminology! From APIs to VAS, our comprehensive glossary provides a handy reference for understanding the jargon in the mobile payments space.

12 days of Christmas giveaways (and misleading ads)

The MCP elves share some of the many Christmas misleading ads they've discovered this year, and why they think The Grinch has been at work. Explore these examples and why misleading ads are damaging for everyone in the DCB ecosystem.

Market insights: Greece

MCP SCANNER is now live in Greece. Have a look at some of the market intel we've generated since the service went live here to see what VAS services in Greece we're finding.

An interview with mobile billing expert Riccardo Vallero

In this interview mobile billing expert, Riccardo Vallaro, talks about his 18 years in the VAS and DCB space and how MCP Insight are tackling fraud.

New Proximus Payment Flow Sees 90% Reduction in Advertising

Effective 13th of May, the carrier Proximus Belgium introduced new requirements for its Direct Carrier Billing (DCB) payment flow. The Proximus official statement (released end of March 2022), stated that the old ‘click flow’ was “..a frequent source of end-customer complaints and a source of questioning by journalists, both posing a risk to Proximus’s reputation”. The…

Ivory Coast – Business Opportunity Update

Are you a Content Provider interested in expanding your business? Have you considered Ivory Coast? We recently presented at Telemedia 8.1 and in the video below, MCP Insight Account Manager Thomas Tinker takes you through the opportunities in Ivory Coast, how MCP Insight can provide compliance support for your business, plus details of our collaboration…

What are the top 5 VAS categories in Kuwait over the last 3 months?

With more than 189,000 advertising tests logged over 3 months on MCP Scanner, Games is currently the top VAS  category in Kuwait followed by Videos with 54,000 tests and Mixed Content with 8,600 tests. Kuwait’s top service categories (August – October 2020) Image A: Data from MCP Insight’s proprietary webtool MCP Scanner The service category…