Category: mVAS

It’s the Most Wonderful Time of Year (for Fraudsters) 

Unwrap the magic of the festive season while safeguarding against the dark underbelly of fraud in the mVAS/DCB ecosystem. Explore the deceptive practices targeting unsuspecting consumers during the holidays and discover how compliance requirements and self-regulation create a resilient business environment.

Is Direct Carrier Billing in Germany Going Mainstream?  

Explore the dynamic landscape of direct carrier billing (DCB) in Germany with MCP Insight. Recent developments are reshaping the market, making it a focal point in Europe. Gain valuable insights into the evolving opportunities and challenges within Germany's DCB ecosystem.

MTN Ad Buying Power Goes from 0 –78% in Just 3 Weeks 

MCP TRENDS ad monitoring platform, has been closely monitoring Disney mVAS’ rise in South Africa. With no sign of Disney+ in our top 10 for MTN in the first week of October, by week 4 it was dominating MTN's top services report.

The Key to Reducing Complaints and Regulatory Fines in Carrier Billing

Discover how DDRC practices are revolutionising mobile carrier billing, reducing complaints, and protecting revenue streams. An interview with MCP Insight's COO sheds light on this game-changing approach.

Why Are You Falling Foul of Google Ads Policies?

With 27 policies in place, it's not surprising that marketers occasionally fall foul of Google Ads Policies. Here we provide some guidance for successfully navigating them.

Market Intel: Nigeria

Nigeria, the "Giant of Africa", offers significant opportunities for carriers, aggregators and content providers looking to grow mVAS revenue. Here we share some unique insights into this growing market.

Protecting Barbie Fans: Our Fight Against Misleading Ads!

Since the release of the Barbie movie we've seen an increase in misleading ads promising free streaming and other offers. Here we share how misleading ads are exploiting Barbie fans and how to protect your customers.

Opportunities in the LATAM market for mobile value-added services (mVAS) 

Discover the growth opportunities in the Latin American (LATAM) market for mobile value-added services (mVAS). With a focus on mobile carriers, we explore the benefits, regulatory landscape, and strategies for combating fraud. Harness the potential of mVAS and maximise your presence in this thriving market.

mVAS partnerships are revolutionising fan experiences 

Discover how premium brands and mVAS partnerships are revolutionising fan experiences, driving engagement, and tapping into new revenue streams.

MTN South Africa sees positive change in marketing trends

In the last six months MTN South Africa has experienced a decrease in advertising campaigns on its network. However, an uplift in campaigns in the last two months is a positive sign that its VAS and DCB challenges have been resolved.