Latest Insight

News, best practice and insights
from the MCP team
Unlocking the benefits of Direct Carrier Billing: a mobile operator’s guide

Learn about the benefits of Direct Carrier Billing for mobile operators, the impact on the industry and how it can help mobile operators grow.

Malicious mobile apps: Spoofed and hidden APKs

Spoofed and hidden APKs result in fake clicks and subscriptions - and also compromise consumer data. Find out how to protect your brand.

How to identify malicious apps on Google Play Store

How can you protect yourself from downloading malicious apps on the Google Play Store? Here we share 12 tips for identifying suspicious or fraudulent apps and keeping yourself safe.

Meet the MCP team at 8.1 LIVE, Barcelona 2023

Meet the MCP team at 8.1 LIVE in Barcelona 26 Feb to 1 March 2023. Book a meeting here.

How to improve customer retention in the mobile services space

If you want to improve your customer retention rates for mobile services in 2023, the first step is to review your customer care strategies.

12 days of Christmas giveaways (and misleading ads)

The MCP elves share some of the many Christmas misleading ads they've discovered this year, and why they think The Grinch has been at work. Explore these examples and why misleading ads are damaging for everyone in the DCB ecosystem.