Latest Insight

News, best practice and insights
from the MCP team
Graphic showing Google Responsive Displays Ads within a mobile app or webpage
INDUSTRY LEADERS TEAM UP TO IMPROVE GOOGLE AD EXPERIENCE

MCP Insight and aimm form Google Ad Creation and Placement Working Group to explore ad clarity, consumer harm and wasted ad spend.

AI in the mVAS & DCB Space

Explore how AI is helping the mVAS and DCB space keep pace with change, access market-leading insights and combat fraud.

MCP Insight Strengthens Leadership Team

MCP Insight is pleased to announce the appointment of Kev Dawson to the team. Joining as Director to support Declan Pettit and Toby Padgham, he will play a pivotal role in driving forward the company's strategy.

Protecting Children in the mVAS Customer Journey 

Protecting children from harmful or inappropriate content in the mVAS value chain is a priority. In the UK, Ofcom's draft Children's Safety Codes of Practice will provide another layer of protection. But will it be enough?

Graphic showing Google Responsive Displays Ads within a mobile app or webpage
Google Responsive Display Ads: A Call for Collaboration

Google Responsive Display Ads (RDA) are an essential element of the mVAS marketer's toolkit. But could these ad placements be under threat?

Insights and Celebrations at WASPA’s 20th Anniversary 

WASPA, the South African regulator, celebrated its 20th anniversary this month with a conference and gala dinner. Toby Padgham delivered a presentation sharing insights into the mVAS market in South Africa.