Latest Insight

News, best practice and insights
from the MCP team
Is Direct Carrier Billing in Germany Going Mainstream?  

Explore the dynamic landscape of direct carrier billing (DCB) in Germany with MCP Insight. Recent developments are reshaping the market, making it a focal point in Europe. Gain valuable insights into the evolving opportunities and challenges within Germany's DCB ecosystem.

MTN Ad Buying Power Goes from 0 –78% in Just 3 Weeks 

MCP TRENDS ad monitoring platform, has been closely monitoring Disney mVAS’ rise in South Africa. With no sign of Disney+ in our top 10 for MTN in the first week of October, by week 4 it was dominating MTN's top services report.

The Key to Reducing Complaints and Regulatory Fines in Carrier Billing

Discover how DDRC practices are revolutionising mobile carrier billing, reducing complaints, and protecting revenue streams. An interview with MCP Insight's COO sheds light on this game-changing approach.

Why Are You Falling Foul of Google Ads Policies?

With 27 policies in place, it's not surprising that marketers occasionally fall foul of Google Ads Policies. Here we provide some guidance for successfully navigating them.

MCP Insight Launches MCP SCANNER 3.1 

MCP SCANNER 3.1 is the latest version of MCP's market-leading mVAS ad monitoring platform. Learn more here.

Anti-fraud for mobile payments, VAS and DCB
MEF CONNECTS: The Future of Fraud Prevention

Watch on demand. MCP recently took part in MEF CONNECTS The Future of Fraud Prevention. Here you can watch our speakers discuss how fraud impacts mVAS customer journey, and how robust DDRC practices can mitigate against the risks.