MCP Insight have reported an upsurge in Headless Browser usage that enables “Sim-not-present” fraud in multiple territories. A headless browser is a web browser without a graphical user interface. It provides automated control of a webpage in an environment similar to popular web browsers but are executed via a text-based user interface. To understand more about this growing fraud threat and how we are working to combat it contact info@mcpinsight.com.
Google Responsive Display Ads: A Call for Collaboration
Google Responsive Display Ads (RDA) are an essential element of the mVAS marketer's toolkit. But could these ad placements be under threat?