Content Service Providers

Empowering mVAS success with industry-leading market intelligence

In the world of Mobile Value Added Services (mVAS), knowing what your competitors are doing is critical. That’s where robust market intel gives you the competitive edge, helping to make informed decisions on what, where and how to advertise your services.

Welcome to the frontline of market intelligence in the mVAS space! At MCP Insight we have our finger on the pulse of this dynamic sector. Our flagship ad monitoring platform, MCP TRENDS, offers unrivalled insight into mVAS customer journeys in over 30 geos, from initial ad banner or social media post to payment page and subscription confirmation.

Gain a comprehensive view of your market landscape with MCP TRENDS. Monitor competitor activities, identify emerging trends, and benchmark your campaigns in the market. Our platform empowers Content Service Providers and Media Agencies to strategise effectively, optimise campaigns and stay ahead of the curve.

Unlock the power of actionable data. With MCP TRENDS, elevate your marketing efforts, maximise ROI and grow mVAS revenue.

Alongside the invaluable market intel MCP TRENDS delivers, MCP clients also benefit from our partnership with Google, with access to Google’s mVAS team to help maximise your advertising strategies on this platform.


Ready to revolutionise your mVAS strategy? Request a demo today.


Sometimes customers forget they’ve subscribed to a service and query transactions with their network operator. These can quickly escalate into complaints and refunds if a consumer disputes the transaction, which can result in reputational damage, services being suspended and even regulatory action.

MCP VERIFY tracks Consent to Charge, authenticating the customer’s consent to opt-in to a service and recording the entire user journey. This provides CSPs with a full audit trail of what the consumer saw on each landing, PIN and payment page before they subscribed. Data is stored securely for audit and reporting should the consumer, network operator or regulator seek proof of purchase.


Market-leading mVAS compliance platform

Fraudulent and non-compliant activities on the mVAS advertising flow can result in consumers being charged unfairly for services or products, risking financial harm and eroding trust. MCP SCANNER helps you identify issues and act before they turn into complaints.

  • MCP SCANNER monitors the customer journey from ad banner to payment page and beyond, identifying non-compliant activities.
  • MCP SCANNER leverages manual and automated scanning to determine the level of compliance according to local rules.
  • MCP SCANNER notifies you in real-time when it identifies fraudulent or non-compliant content.
  • MCP SCANNER records the entire customer journey, logs each compliance issue and provides a dashboard for monitoring and managing your campaigns.


In the fiercely competitive mVAS landscape, you need a partner like MCP Insight. We give you access to industry-leading market intelligence to gain a competitive edge, and services to safeguard your revenue streams from potential threats. Trust us to empower your business with proactive strategies and cutting-edge solutions, ensuring sustained success in this dynamic industry.