MCP Shield Enhancements – AI Engine Development

At MCP Insight we are excited to announce the launch of the latest enhancements to our real-time fraud detection and blocking product MCP Shield. We have moved to the third stage of Machine Learning implementation.

By improving Device Class identification and patterns of peak analysis along with various other enhancements, our unique Shield AI Engine now allows us to automatically detect new fraud behaviour in real-time and block.

While Stage 1 and 2 saw the development of our alert/alarm model for outliers, our latest enhancements use reinforced learning mechanisms to enable the main rules engine to be updated instantly with new behaviour. This means new forms of fraudulent activity can be quickly identified and blocked, removing the need for human intervention.

Initially developed for Vodafone Idea in India over the last two years, MCP Shield can help your business target advertising fraud. Get in touch to find out more.

MCP Shield Enhancements - AI Engine Development

MCP Insight is a UK based compliance and fraud monitoring company, specialising in mobile gateway traffic. Our clients include Mobile Operators, Regulators, Aggregators and Merchants. We’ve been providing solutions to the mobile payments industry across 30 territories for the past six years.

related posts

Bangladesh’s mVAS Market 

Bangladesh’s mVAS market is growing fast, but it’s not as straightforward as it looks. Strong demand, a young mobile-first audience, and widespread use of carrier billing make it an attractive opportunity for CSPs. Yet beneath the surface, operator dynamics, billing flows, and compliance realities create a more complex landscape. This article explores what’s really happening in-market, and why visibility is becoming the deciding factor between scaling successfully and wasting budget.

The End of Header Enrichment?

Google’s move to HTTPS-only browsing will fundamentally change how Direct Carrier Billing works. As Header Enrichment becomes unreliable, the industry faces a shift towards new identity models, increased friction, and evolving fraud risks.
MCP Insight Launches Powerful New Features in Award-Winning MCP SCANNER Platform

MCP Insight has announced the launch of powerful new features in its award-winning MCP SCANNER platform. These enhancements provide clients with greater visibility into brand activity across markets and deeper intelligence into creative performance, enabling faster, more informed decision-making in the mobile payments ecosystem.
Load more...