STC Kuwait – a Case Study in Building Better DCB Traffic

The following case study shows how the combination of our MCP Net (powered by MCP Scanner) and MCP Shield solutions supports our clients in tackling DCB advertising and payment fraud.

In 2018, a rise in DCB complaints prompted STC Kuwait to consider its strategy to safeguard its consumers from potential DCB advertising and payment fraud. STC introduced a One Time Password (OTP) payment flow to deal with immediate complaints.

STC and its Aggregator partner IDEX, selected MCP Insight to implement its advertising monitoring system ‘MCP Scanner’, to target misleading advertising and bad experience consumer journeys. This was followed in 2019 by the introduction of MCP’s anti-fraud system ‘MCP Shield’.

Within 12 months of working with STC, advertising compliance increased from 40% to 98% and has remained 95%+.

MCP Shield implementation blocked payment fraud and within 12 months fraud traffic attempts have reduced from 65% to 30%. At the same time, the number of active brands on STC has grown.

Working with STC and Partners, in particular IDEX, to implement an anti-fraud and compliance monitoring system, gives assurance that the transaction is legitimate and provides a platform for sustainable business growth.

Toby Padgham, MCP Insight.

Take a look at the case study details below and get in touch to find out how MCP Insight can help you safeguard against fraudulent traffic and protect your consumers.

MCP Insight is a UK based compliance and fraud monitoring company, specialising in mobile gateway traffic. Our clients include Mobile Operators, Regulators, Aggregators and Merchants. We’ve been providing solutions to the mobile payments industry across 30 territories for the past six years.

related posts

Graphic showing Google Responsive Displays Ads within a mobile app or webpage

MCP Insight and aimm form Google Ad Creation and Placement Working Group to explore ad clarity, consumer harm and wasted ad spend.

AI in the mVAS & DCB Space

Explore how AI is helping the mVAS and DCB space keep pace with change, access market-leading insights and combat fraud.

MCP Insight Strengthens Leadership Team

MCP Insight is pleased to announce the appointment of Kev Dawson to the team. Joining as Director to support Declan Pettit and Toby Padgham, he will play a pivotal role in driving forward the company's strategy.