Vodacom South Africa announces a 41% drop in digital revenues due to fraud

Following complaints Vodacom received last year from customers who were charged for subscriptions they had not requested, the South Africa Carrier clamped down on fraud. As a result, ‘content subscription’ revenue fell by 41% since last year. Despite the revenue hit, Vodacom’s investment in anti-fraud measures is a smart move and the only way to regain consumer confidence and ensure longevity of DCB sector.