INDUSTRY LEADERS TEAM UP TO IMPROVE GOOGLE AD EXPERIENCE
MCP Insight and aimm form Google Ad Creation and Placement Working Group to explore ad clarity, consumer harm and wasted ad spend.
Category: News
MCP Insight Strengthens Leadership Team
MCP Insight is pleased to announce the appointment of Kev Dawson to the team. Joining as Director to support Declan Pettit and Toby Padgham, he will play a pivotal role in driving forward the company's strategy.
Protecting Children in the mVAS Customer Journey
Protecting children from harmful or inappropriate content in the mVAS value chain is a priority. In the UK, Ofcom's draft Children's Safety Codes of Practice will provide another layer of protection. But will it be enough?
Insights and Celebrations at WASPA’s 20th Anniversary
WASPA, the South African regulator, celebrated its 20th anniversary this month with a conference and gala dinner. Toby Padgham delivered a presentation sharing insights into the mVAS market in South Africa.
The Future Regulation of UK Phone-paid Services
Draft PRS Order introduces changes: levy funding, risk assessments, registration, penalties, and Ofcom takeover, reshaping phone-paid services regulation.
MCP Insight Launches MCP SCANNER 3.1
MCP SCANNER 3.1 is the latest version of MCP's market-leading mVAS ad monitoring platform. Learn more here.
Market Intel: Nigeria
Nigeria, the "Giant of Africa", offers significant opportunities for carriers, aggregators and content providers looking to grow mVAS revenue. Here we share some unique insights into this growing market.
Meet Ivan Rogani: Head of Business EU and LATAM
Ivan Rogani, Head of Business EU and LATAM, talks about the mVAS and DCB sectors and the growth of the LATAM carrier billing market.
Asiacell Iraq partners with MCP Insight
Asiacell, the prominent Mobile Carrier in Iraq, has selected MCP to provide their anti-fraud and compliance monitoring solutions for Asiacell’s Value Added Services and Direct Carrier Billing services.
MCP Insight Launches SCANNER 3.0
MCP Insight, which specialises in anti-fraud and compliance systems, has made significant upgrades to its market intelligence tool, MCP Scanner (now version 3.0). This will be available to clients from 28th February, 2022. Scanner has underpinned MCP’s expansion to 30 countries, supporting mobile content partners and mobile operators with key market intel and compliance monitoring. We…