Market insights: Oman

We launched MCP TRENDS and MCP SCANNER in Oman earlier this year, since then we’ve been monitoring advertising campaigns to provide valuable insights into the market for our customers.

Below is a snapshot of what we’ve seen in the period January to March 2023.

The graph above shows the number of discoveries divided by Service Category and Carrier for the period Jan-March 23.

Top Services and Content Providers for the period Jan-March 23.

Number of Services and Content Providers Scanner found each month for the period Jan-March 23.

Get more mVAS and DCB market insights

If you would like to explore other markets, get in touch to arrange a demo of MCP TRENDS. You may also like to explore MCP SCANNER, our supercharged version of MCP TRENDS which provides a compliance function for monitoring ad campaigns.

related posts

Effective fraud prevention is measured in business outcomes, not blocks alone

Block rate alone cannot show whether fraud prevention is working effectively. Businesses need to understand what was detected, why action was taken and how controls affect customers, partners and commercial performance. This article explores a more proportionate, evidence-led approach to mobile-payment fraud.
Why would an advertiser deliberately cut its cheapest traffic?

Why would an advertiser remove placements delivering its cheapest conversions? An anonymised Mesh Ads case study shows why CPA alone can hide poor customer outcomes - and how combining campaign expertise with independent MCP Insight data led to cleaner traffic and more sustainable growth.
Meet MCP Insight at World Telemedia Marbella

Meet MCP Insight at World Telemedia Marbella to explore a more transparent approach to fraud protection - helping you reduce risk, protect legitimate conversion and make faster, better-informed decisions.
Load more...