Market insights: Oman

We launched MCP TRENDS and MCP SCANNER in Oman earlier this year, since then we’ve been monitoring advertising campaigns to provide valuable insights into the market for our customers.

Below is a snapshot of what we’ve seen in the period January to March 2023.

The graph above shows the number of discoveries divided by Service Category and Carrier for the period Jan-March 23.

Top Services and Content Providers for the period Jan-March 23.

Number of Services and Content Providers Scanner found each month for the period Jan-March 23.

Get more mVAS and DCB market insights

If you would like to explore other markets, get in touch to arrange a demo of MCP TRENDS. You may also like to explore MCP SCANNER, our supercharged version of MCP TRENDS which provides a compliance function for monitoring ad campaigns.

related posts

Anti-fraud for mobile payments, VAS and DCB
MEF CONNECTS: The Future of Fraud Prevention

Watch on demand. MCP recently took part in MEF CONNECTS The Future of Fraud Prevention. Here you can watch our speakers discuss how fraud impacts mVAS customer journey, and how robust DDRC practices can mitigate against the risks.

AfricaCom: Africa Tech Festival 23

Book a meeting with MCP Insight at Africa Com / Africa Tech Festival to explore how we can protect your mVAS/DCB business and grow revenue.

Market Intel: Nigeria

Nigeria, the "Giant of Africa", offers significant opportunities for carriers, aggregators and content providers looking to grow mVAS revenue. Here we share some unique insights into this growing market.