Google Responsive Display Ads: A Call for Collaboration
Google Responsive Display Ads (RDA) are an essential element of the mVAS marketer's toolkit. But could these ad placements be under threat?
Author: MCP Insight
Building a Secure and Trustworthy Mobile Payments Ecosystem
Following a recent MEF webinar discussing fraud in the mVAS/DCB space, here we share why collaboration is the key to protecting customers and the value chain.
Telecoms World Middle East 2024
Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.
Cookie Consent Pop-ups on mVAS Advertising Flows
Cookie consent pop-ups are appearing on mVAS advertising flows after several EU data protection supervisory authorities issues new guidance. Here we explore how to minimise any negative impact and ensure compliance.
Inspiring Inclusion: Women in Tech
On International Women's Day we celebrate women in tech and the women who contribute to MCP's success.
How Does a Malicious App Work?
Explore how malicious apps work in mVAS & direct carrier billing space. Learn how to protect your customers and mVAS/DCB revenue streams.
TELEMEDIA 8.1 LIVE & MWC 2024
Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.
It’s the Most Wonderful Time of Year (for Fraudsters)
Unwrap the magic of the festive season while safeguarding against the dark underbelly of fraud in the mVAS/DCB ecosystem. Explore the deceptive practices targeting unsuspecting consumers during the holidays and discover how compliance requirements and self-regulation create a resilient business environment.
Is Direct Carrier Billing in Germany Going Mainstream?
Explore the dynamic landscape of direct carrier billing (DCB) in Germany with MCP Insight. Recent developments are reshaping the market, making it a focal point in Europe. Gain valuable insights into the evolving opportunities and challenges within Germany's DCB ecosystem.
MTN Ad Buying Power Goes from 0 –78% in Just 3 Weeks
MCP TRENDS ad monitoring platform, has been closely monitoring Disney mVAS’ rise in South Africa. With no sign of Disney+ in our top 10 for MTN in the first week of October, by week 4 it was dominating MTN's top services report.