Meet MCP Insight at World Telemedia Marbella
Meet MCP Insight at World Telemedia Marbella to explore a more transparent approach to fraud protection - helping you reduce risk, protect legitimate conversion and make faster, better-informed decisions.
Author: MCP Insight
Global Carrier Billing & Mobile Payments Summit
Book a meeting with MCP Insight at Global Carrier Billing and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.
From Launch and Pray to Data-Led Growth
Most campaign teams still optimise using a narrow set of metrics such as CPA, conversion rate and spend. This article explores how MCP Insight and Mesh Ads combine independent market intelligence, traffic-quality signals and post-conversion data to support better, faster campaign decisions.
Telemedia Johannesburg
Most services are onboarded correctly. The challenge is what happens after they go live. As campaigns evolve and new services are introduced, it becomes harder to maintain a clear view of how user journeys are actually presented and experienced in market. We’ve been working closely with WASPA to build that picture in South Africa. If you’re attending Telemedia Johannesburg, we’d welcome the opportunity to compare perspectives.
Bangladesh’s mVAS Market
Bangladesh’s mVAS market is growing fast, but it’s not as straightforward as it looks. Strong demand, a young mobile-first audience, and widespread use of carrier billing make it an attractive opportunity for CSPs. Yet beneath the surface, operator dynamics, billing flows, and compliance realities create a more complex landscape. This article explores what’s really happening in-market, and why visibility is becoming the deciding factor between scaling successfully and wasting budget.
The End of Header Enrichment?
Google’s move to HTTPS-only browsing will fundamentally change how Direct Carrier Billing works. As Header Enrichment becomes unreliable, the industry faces a shift towards new identity models, increased friction, and evolving fraud risks.
MCP Insight Launches Powerful New Features in Award-Winning MCP SCANNER Platform
MCP Insight has announced the launch of powerful new features in its award-winning MCP SCANNER platform. These enhancements provide clients with greater visibility into brand activity across markets and deeper intelligence into creative performance, enabling faster, more informed decision-making in the mobile payments ecosystem.
Germany’s mVAS and Mobile Payments Market: Why Discipline Is Creating the Next Opportunity
Germany’s mVAS and mobile payments market is often described as complex, heavily regulated, and difficult to enter. In reality, it has been deliberately reshaped. What looks restrictive from the outside is, in fact, a market that chose sustainability over short-term volume. For CSPs willing to operate with transparency, differentiation, and genuine consumer value, Germany is no longer a closed door. It is a proving ground for services built to last.
Self-Regulation in Mobile Payments: Why the Smartest Players Think Beyond Conversions
Self-regulation is often seen as friction or self-imposed limitation. But in mobile payments markets facing growing scrutiny, it may be one of the few levers left to protect long-term growth. This article explores why thinking beyond conversions isn’t idealism, it’s market survival.
Why We Love Telemedia Barcelona
Telemedia Barcelona arrives at exactly the right point in the year. As the first major industry event of the calendar, it’s a chance to step away from planning mode, reconnect with clients, and have grounded conversations about what’s really happening across mobile payments and carrier billing.