Google Responsive Display Ads (RDA) are an essential element of the mVAS marketer's toolkit. But could these ad placements be under threat?
Following a recent MEF webinar discussing fraud in the mVAS/DCB space, here we share why collaboration is the key to protecting customers and the value chain.
Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.
Cookie consent pop-ups are appearing on mVAS advertising flows after several EU data protection supervisory authorities issues new guidance. Here we explore how to minimise any negative impact and ensure compliance.
On International Women's Day we celebrate women in tech and the women who contribute to MCP's success.
Explore how malicious apps work in mVAS & direct carrier billing space. Learn how to protect your customers and mVAS/DCB revenue streams.
Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.
Unwrap the magic of the festive season while safeguarding against the dark underbelly of fraud in the mVAS/DCB ecosystem. Explore the deceptive practices targeting unsuspecting consumers during the holidays and discover how compliance requirements and self-regulation create a resilient business environment.
Draft PRS Order introduces changes: levy funding, risk assessments, registration, penalties, and Ofcom takeover, reshaping phone-paid services regulation.
Explore the dynamic landscape of direct carrier billing (DCB) in Germany with MCP Insight. Recent developments are reshaping the market, making it a focal point in Europe. Gain valuable insights into the evolving opportunities and challenges within Germany's DCB ecosystem.
MCP TRENDS ad monitoring platform, has been closely monitoring Disney mVAS’ rise in South Africa. With no sign of Disney+ in our top 10 for MTN in the first week of October, by week 4 it was dominating MTN's top services report.
Discover how DDRC practices are revolutionising mobile carrier billing, reducing complaints, and protecting revenue streams. An interview with MCP Insight's COO sheds light on this game-changing approach.
With 27 policies in place, it's not surprising that marketers occasionally fall foul of Google Ads Policies. Here we provide some guidance for successfully navigating them.
MCP SCANNER 3.1 is the latest version of MCP's market-leading mVAS ad monitoring platform. Learn more here.
Watch on demand. MCP recently took part in MEF CONNECTS The Future of Fraud Prevention. Here you can watch our speakers discuss how fraud impacts mVAS customer journey, and how robust DDRC practices can mitigate against the risks.
Book a meeting with MCP Insight at Africa Com / Africa Tech Festival to explore how we can protect your mVAS/DCB business and grow revenue.
Nigeria, the "Giant of Africa", offers significant opportunities for carriers, aggregators and content providers looking to grow mVAS revenue. Here we share some unique insights into this growing market.
Since the release of the Barbie movie we've seen an increase in misleading ads promising free streaming and other offers. Here we share how misleading ads are exploiting Barbie fans and how to protect your customers.
Book a meeting with MCP Insight at Global Carrier Billing and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.
Ivan Rogani, Head of Business EU and LATAM, talks about the mVAS and DCB sectors and the growth of the LATAM carrier billing market.
As global adoption rates of mobile Value-Added Services (mVAS) and DCB continue to soar, perceived issues such as fraud and misleading mVAS ads can quickly erode customer confidence. In this article, we explore how to build customer trust with due diligence and risk control (DDRC) best practices.
Stay on the right side of the regulator with our general guidance sharing direct carrier billing DCB compliance best practices.
Discover the growth opportunities in the Latin American (LATAM) market for mobile value-added services (mVAS). With a focus on mobile carriers, we explore the benefits, regulatory landscape, and strategies for combating fraud. Harness the potential of mVAS and maximise your presence in this thriving market.
Discover how premium brands and mVAS partnerships are revolutionising fan experiences, driving engagement, and tapping into new revenue streams.
Book a meeting with MCP Insight at World Telemedia and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.
Discover DDRC best practices for mobile carriers to ensure trust and transparency in direct carrier billing. Learn how robust Due Diligence and Risk Control (DDRC) can protect your customers, prevent brand damage, and foster self-regulation.
Solutions to prevent Direct Carrier Billing (DCB) payment fraud can be expensive. However, while often difficult to quantify, fraud costs mobile carriers money too. Read our blog to learn more about the threat landscape and the affordable solutions available to protect your customers, revenue and brand.
Direct Carrier Billing is an increasingly mainstream alternative payment method. In this article we explore the opportunity it presents for mobile carriers and aggregators, and how DCB is no longer just for digital services but physical goods too.
In the last six months MTN South Africa has experienced a decrease in advertising campaigns on its network. However, an uplift in campaigns in the last two months is a positive sign that its VAS and DCB challenges have been resolved.
Explore mVAS market intel from Oman. Here we share insights from Q1 into the VAS and DCB market in Oman.
Discover the A to Z of mobile payments terminology! From APIs to VAS, our comprehensive glossary provides a handy reference for understanding the jargon in the mobile payments space.
Learn about the benefits of Direct Carrier Billing for mobile operators, the impact on the industry and how it can help mobile operators grow.
Spoofed and hidden APKs result in fake clicks and subscriptions - and also compromise consumer data. Find out how to protect your brand.
How can you protect yourself from downloading malicious apps on the Google Play Store? Here we share 12 tips for identifying suspicious or fraudulent apps and keeping yourself safe.
Meet the MCP team at 8.1 LIVE in Barcelona 26 Feb to 1 March 2023. Book a meeting here.
If you want to improve your customer retention rates for mobile services in 2023, the first step is to review your customer care strategies.
The MCP elves share some of the many Christmas misleading ads they've discovered this year, and why they think The Grinch has been at work. Explore these examples and why misleading ads are damaging for everyone in the DCB ecosystem.
MCP SCANNER is now live in Greece. Have a look at some of the market intel we've generated since the service went live here to see what VAS services in Greece we're finding.
Not all complaints about mobile billing charges are fraudulent, there are many reasons a customer might query a charge. Here we explore a common misunderstanding and how to resolve it.
The MCP Insight team is looking to attending the Global Carrier Billing Summit in Berlin. Here we share our top picks for event and how to book a meeting with our team.
In this interview mobile billing expert, Riccardo Vallaro, talks about his 18 years in the VAS and DCB space and how MCP Insight are tackling fraud.
Asiacell, the prominent Mobile Carrier in Iraq, has selected MCP to provide their anti-fraud and compliance monitoring solutions for Asiacell’s Value Added Services and Direct Carrier Billing services.
Effective 13th of May, the carrier Proximus Belgium introduced new requirements for its Direct Carrier Billing (DCB) payment flow. The Proximus official statement (released end of March 2022), stated that the old ‘click flow’ was “..a frequent source of end-customer complaints and a source of questioning by journalists, both posing a risk to Proximus’s reputation”. The…
MCP MOBILE MALWARE UPDATE As a leading mobile compliance and fraud specialist company, MCP Insight continually tests and validates potential issues coming from websites or malicious applications. Our objective in this article is to reflect on a recent discovery of a malicious application called “Blood Pressure Tracker App”. The malicious nature of the application enables it…
London 17/03/2022 – Leading advertising fraud monitoring provider, MCP Insight, has revealed that in the past weeks its advertising monitoring has picked up the emergence of shameless attempts to capitalise on the public’s empathy for the plight of the citizens of Ukraine. Soon after the Russian invasion, the MCP SCANNER monitoring tool began identifying emotive banner…
MCP welcomes the announcement that UK Mobile Billing Regulator, the Phone-Paid Services Authority (PSA), is to commence the process of handing back the day-to-day regulation of the market to Ofcom. The expected transfer date is late 2023.
MCP Insight, which specialises in anti-fraud and compliance systems, has made significant upgrades to its market intelligence tool, MCP Scanner (now version 3.0). This will be available to clients from 28th February, 2022. Scanner has underpinned MCP’s expansion to 30 countries, supporting mobile content partners and mobile operators with key market intel and compliance monitoring. We…
It’s said the best poker players are entrepreneurs. They excel in understanding that the most important insights are not in the grand gestures, but in the subtle tells that give away the real intent. So, I’m sure that many Telemedia readers will already be reading between the lines on the regulator’s 15th Code. International players may…
New DCB services discovered by MCP SCANNER
W/C 08/12/21 – MCP Scanner finds 22 New DCB services 08 – 15 December – 2021 Week Update: our monitoring tool MCP Scanner has found 22 new services in 11 different territories.FanLive by MobileGamePass has been launched in FR, while MartialBooks by Azerothmedia is now live in ZA. If you want to know more about…
W/C 30/11/21 – MCP Scanner finds 15 New DCB services – Total New Services in November: 62 30-11-21/07-12-21 – Week Update: our monitoring tool MCP Scanner has found 15 new services in 7 different territories.Magic Tricks by Iraqcom is now live in Iraq while Content Downloader by Melon Mob has been launched in UAE. November…
W/C 24/11/21 – MCP Scanner finds 13 New DCB services 24 – 30 November – 2021 Week Update: our monitoring tool MCP Scanner has found 13 new services in 9 different territories.MobiTV Box by Nexgen has been launched in UAE, while Sport Stats is now live in Belgium. If you want to know more about…
MCP Insight, a leading provider of Anti-Fraud and Compliance solutions, and Golden Goose, a worldwide mVAS CPA-platform announces the beginning of a joint initiative. Golden Goose continues to implement its strategy for the creation and development of an international mVAS marketplace (DCB HUB), its main task is to combine the efforts and expertise of advertisers and…
W/C 17/11/21 – MCP Scanner finds 14 New DCB services 17 – 24 November – 2021 Week Update: our monitoring tool MCP Scanner has found 14 new services in 7 different territories. My Status by Hyve Mobile has been launched in South Africa, while MBCDream by MBC is now live in Egypt. If you want…
W/C 10/11/21 – MCP Scanner finds 18 New DCB services 10 – 17 November – 2021 Week Update: our monitoring tool MCP Scanner has found 15 new services in 10 different territories. CellFun by Cructiq has been launched in Belgium, while Rayman Classic by Ubisoft is now live in Pakistan. If you want to know…
W/C 03/11/21 – MCP Scanner finds 18 New DCB services 03 – 10 November – 2021 Week Update: our monitoring tool MCP Scanner has found 18 new services in 10 different territories. Avast has been launched in Spain, while Gamezone is now live in KSA. If you want to know more about the other new…
W/C 27/10/21 – MCP Scanner finds 7 New DCB services – Total New Services in October: 67 27-10-21/03-11-21 – Week Update: our monitoring tool MCP Scanner has found 7 new services in 5 different territories. Karaoke by Telecom Club and Polobus by Informpartner has been launched in Russia. October – Monthly Update: A total of…
W/C 13/10/21 – MCP Scanner finds 14 New DCB services 13 – 20 October – 2021 Week Update: our monitoring tool MCP Scanner has found 14 new services in 9 different territories. PlayHub by Digitalize Hub has been launched in Morocco, while Zodiac Daily is now live in Thailand. If you want to know more…
W/C 29/09/21 – MCP Scanner finds 24 New DCB services – Total New Services in September: 62 29/09-06/10 2021 – Week Update: our monitoring tool MCP Scanner has found 24 new services in 16 different territories. Jobs Zone by Hyve Mobile has been launched in South Africa, while WeweGames by Wekaq Ou is now live…
W/C 22/09/21 – MCP Scanner finds 15 New DCB services 22 – 29 September – 2021 Week Update: our monitoring tool MCP Scanner has found 15 new services in 9 different territories. Lebara Play by Appland has been launched in KSA, while VaughanPlay by Alchimie is now live in Spain. If you want to know…
W/C 15/09/21 – MCP Scanner finds 7 New DCB services 15 – 22 September – 2021 Week Update: our monitoring tool MCP Scanner has found 7 new services in 6 different territories. GamePad by Collectcent has been launched in KSA, while EraUmaVez by MustMobile is now live in Portugal. If you want to know more…
W/C 08/09/21 – MCP Scanner finds 18 New DCB services 08 – 15 September – 2021 Week Update: our monitoring tool MCP Scanner has found 11 new services in 5 different territories. PlayGames by GM Europe has been launched in France, while Musicwave by Mobicon is now live in Russia. If you want to know…
W/C 01/09/21 – MCP Scanner finds 18 New DCB services 01 – 08 September – 2021 Week Update: our monitoring tool MCP Scanner has found 18 new services in 8 different territories. Real Madrid Zone has been launched in Belgium, while Wink by Rostelecom is now live in Russia. If you want to know more…
W/C 25/08/21 – MCP Scanner finds 12 New DCB services – Total New Services in August: 43 25/08-01/09 2021 – Week Update: our monitoring tool MCP Scanner has found 12 new services in 8 different territories. ScoutApps by Zain has been launched in Iraq, while TvPlayerGo is now live in Spain. August – Monthly Update:…
W/C 11/08/21 – MCP Scanner finds 10 New DCB services 11 – 18 August – 2021 Week Update: our monitoring tool MCP Scanner has found 10 new services in 6 different territories. Estafed by DMCC has been launched in UAE, while Online TV by Mobixone is now live ZA. If you want to know more…
W/C 04/08/21 – MCP Scanner finds 11 New DCB services 04 – 11 August – 2021 Week Update: our monitoring tool MCP Scanner has found 11 new services in 6 different territories. Flxtr by ONE10Labs has been launched in Iraq, while HypeArcade by Marvel Media is now live in Ireland. If you want to know…
W/C 28/07/21 – MCP Scanner finds 12 New DCB services – Total New Services in July: 54 28/07-04/08 2021 – Week Update: our monitoring tool MCP Scanner has found 12 new services in 6 different territories. Game Now by Bemobi has been launched in Pakistan, while Happy Win is now live in Cameroon. July –…
W/C 20/07/21 – MCP Scanner finds 13 New DCB services 20 – 27 July – 2021 Week Update: our monitoring tool MCP Scanner has found 13 new services in 6 different territories. NaturesPlanet by Jovieldigitalhas been launched in KSA, while AmazonSlots by Jumpman Gaming is now live in the UK. If you want to know…
We are happy to announce that full Insight Service Tests with video is now available for ALL services found in South Africa for each carrier. Check the video to see where you can find the tests. If you want to know more about our products send us a message via our enquiries page here. MCP…
MEF – MCP Insight Have a look at the interview that James Williams from MEF did with our CTO Brian Pettit and our COO Toby Padgham on how the mobile monetisation market is working and how fraud impacts the market. If you want to know more about our products send us a message via our…
W/C 07/07/21 – MCP Scanner finds 17 New DCB services 07 – 14 July – 2021 Week Update: our monitoring tool MCP Scanner has found 17 new services in 7 different territories. Koutouby by Youscribe has been launched in Tunisia, while GameBox by Mobile Content is now live in Ivory Coast. If you want to…
W/C 30/06/21 – MCP Scanner finds 14 New DCB services – Total New Services in June: 46 30/06-07/07 2021 – Week Update: our monitoring tool MCP Scanner has found 14 new services in 9 different territories. WinSports by Content Trend Platform has been launched in Belgium, while BuzzPlanete by IMS is now live in France.…
W/C 23/06/21 – MCP Scanner finds 17 New DCB services 23 – 30 June – 2021 Week Update: our monitoring tool MCP Scanner has found 17 new services in 12 different territories. Unlimited Gamez has been launched in Saudi Arabia, while Deikho by Ideation is now live in Pakistan. If you want to know more…
W/C 16/06/21 – MCP Scanner finds 9 New DCB services 16 – 23 June – 2021 Week Update: our monitoring tool MCP Scanner has found 9 new services in 7 different territories. ATodaVelocidade by Adyou has been launched in Spain, while Mobbile by BQ Solutions is now live in Egypt. If you want to know…
Payment Security 360° – Fraud Highlights and Lowlights of 2021. Our CTO Brian Pettit talks about Fraud Highlights and Lowlights of 2021 so far during MEF Payment Security 360° round table. If you want to know more about our anti-fraud solution MCP Shield send us a message via our enquiries page here. MCP Insight is…
W/C 09/06/21 – MCP Scanner finds 8 New DCB services 9 – 16 June – 2021 Week Update: our monitoring tool MCP Scanner has found 8 new services in 5 different territories. Learn English by Infinite Plus has been launched in Belgium, while Gago is now live in Saudi Arabia. If you want to know…
W/C 02/06/21 – MCP Scanner finds 11 New DCB services 2 – 6 June – 2021 Week Update: our monitoring tool MCP Scanner has found 11 new services in 8 different territories. ESR TV by Mobile LinK has been launched in Kuwait, while Vikings Game by Hyve Mobile is now live in South Africa. If…
W/C 26/05/21 – MCP Scanner finds 10 New DCB services – Total New Services in May: 40 26/05-02/06 2021 – Week Update: our monitoring tool MCP Scanner has found 10 new services in 8 different territories. MaxLife Power has been launched in South Africa, while PlayHub by Digitalize Hub is now live in Iraq. May…
MCP’s fraud investigations team has noticed app malware activation patterns changing over the last 3 years. MCP identifies suspicious apps promoted to users via advertising seen in its Scanner monitoring tool. These apps are downloaded onto mobile devices to replicate the User experience. To a User, the advert and app look normal. More often than…
A record day in Saudi Arabia yesterday – MCP’s fraud investigations team were kept busy tracking a total of 14 fraud attacks, affecting 14 different services. The spate of payment fraud was triggered from one malicious APK on the Mobily network. The app, Swing Wallpaper, with a 2.4 rating on the Play Store and over…
The following case study shows how the combination of our MCP Net (powered by MCP Scanner) and MCP Shield solutions supports our clients in tackling DCB advertising and payment fraud. In 2018, a rise in DCB complaints prompted STC Kuwait to consider its strategy to safeguard its consumers from potential DCB advertising and payment fraud.…
MCP Insight, a leading provider of Anti-Fraud and Compliance solutions, and Sam Media, just celebrated 3 years of working together by agreeing to continue our compliance partnership. Sam Media uses MCP’s advertising and compliance monitoring technology, MCP Scanner, to help protect their business from non-compliant promotions and provide access to in-depth market intelligence and trends,…
In February 2020 MCP Insight spoke at an MEF seminar in Barcelona about the rising threat of mobile DCB fraud, and took the decision, with co-panalists from Vene, Boku and Telecoming, to found the MEF Fraud Working Group. The main purpose of the Group is to share intelligence around DCB fraud, educate the market about…
Are you a Content Provider interested in expanding your business? Have you considered Ivory Coast? We recently presented at Telemedia 8.1 and in the video below, MCP Insight Account Manager Thomas Tinker takes you through the opportunities in Ivory Coast, how MCP Insight can provide compliance support for your business, plus details of our collaboration…
Calling all MEF members & MEF Minute Subscribers! You may be aware that MEF’s annual MEFFYS awards are just around the corner. We are proud to announce that our Ad Monitoring and Compliance alerts platform MCP SCANNER has been shortlisted for a MEFFYS Award under the category of Protecting the Mobile Consumer. If you have…
MCP Shield has noted a surge in examples of a novel type of fraud across 9 Geos (see image), where we are seeing IP-shifting in a single transaction. A transaction is initiated from a Digital Ocean Datacentre (pretending to be on a proper ‘gateway’). The events then triggered for this transaction come from a different…
Through MCP Shield, our Fraud Detection and Blocking solution, we can map user interactions against physical human activity making it simple to detect a human versus a bot in Direct Carrier Billing (DCB) consumer journeys. We continue to see large numbers of DCB opt-ins where there is no user interaction on ‘the page to be…
Are you a Content Provider interested in expanding your business? Have you considered Ivory Coast? Take a look at some extracts from this presentation we recently presented at Telemedia 8.1 in collaboration with our partner Bizao, one of Ivory Coast’s top VAS payment aggregators. MCP Insight have been helping Bizao to ensure a safe, protected…
We use intel gathered from MCP Shield (MCP’s proprietary fraud detection and blocking solution), to deconstruct fraud and help our partners understand threats to their security or their customers’ security. In this case, three different devices/servers across three different countries were involved in a single case of fraud, highlighting the vulnerability of unprotected gateways. It…
Don’t miss the trends! Get the MCP Scanner Trends portal for 1 GEO at 50% off for 3 months. Contact Thomas Tinker thomas@mcpinsight.com to find out more. This offer is available for all deals closed by the end of 2020. MCP Insight is a UK based compliance and fraud monitoring company, specialising in mobile gateway…
Join MCP Insight and the MEF’s DCB Fraud Working Group on Telemedia 8.1 to discover best practices for defence against fraud MCP Insight’s Brian Pettit (Technical Director) will be part of a Telemedia 8.1 panel discussion with other MEF members on Thursday 26 November at 10:30 GMT on Balancing retaining good revenue and reducing mobile…
With more than 189,000 advertising tests logged over 3 months on MCP Scanner, Games is currently the top VAS category in Kuwait followed by Videos with 54,000 tests and Mixed Content with 8,600 tests. Kuwait’s top service categories (August – October 2020) Image A: Data from MCP Insight’s proprietary webtool MCP Scanner The service category…
MCP Insight’s presence in IRAQ has increased exponentially between July and September. We are now logging more than 5,000 advertising flows per day with over 45% of these being VAS ads, accounting for a 36% rise in VAS ads overall. IRAQ – Number of VAS discoveries (July-September) Image A: Data from MCP Insight’s proprietary webtool…
Our real-time fraud detection and blocking product MCP Shield continues to see large numbers of Direct Carrier Billing (DCB) or Premium (PSMS) opt-ins where there is no user interaction on ‘the page to be protected.’ A number of fraud systems used by Mobile Operators or Aggregators are reliant on behaviour-based bot protection systems. Because these…
At MCP Insight we are excited to announce the launch of the latest enhancements to our real-time fraud detection and blocking product MCP Shield. We have moved to the third stage of Machine Learning implementation. By improving Device Class identification and patterns of peak analysis along with various other enhancements, our unique Shield AI Engine…
By invitation of MEF, MCP Insight chaired an interesting roundtable session at the GCBS virtual event last week. Joining the roundtable were mobile operators, including Three, Ooredoo, EE, Etisalat, Telenor, T-Mobile and Orange. All these companies share a common priority, which is protecting their massive brands and maintaining the maximum trust of their customers. This…
MCP Insight are chairing a round table discussion on the question ‘How can the Industry Build Trust with Consumers?’, on behalf of Mobile Ecosystem Forum (MEF) at the Global Carrier Billing Virtual Event on Wednesday 7th October at 3PM BST. Join MCP’s Brian Pettit and other Industry experts, to discuss what steps carriers and merchants…
MCP Insight is on the front line protecting your ROI by limiting losses incurred from inappropriate advertising placement. For advertisers, the issue of ads appearing on inappropriate sites (such as gambling and adult) may not be new but it continues to have a detrimental effect on your brand’s image particularly where children are concerned. Furthermore,…
You will be aware of Carriers’ worldwide move towards a PIN mechanic in response to increased fraud on the ‘click flow’ mechanic. Additionally, PSA, the UK regulator’s new Special Conditions for subscription services came into effect from 1st November and includes the requirement for a two-stage sign-up process where the first stage requires an opt-in…
MCP Insight have launched Compliance and Fraud monitoring in Cameroon and Senegal. Games and Video services feature strongly in both VAS markets, with a mix of OTP and 2-click flow services. Contact info@mcpinsight.com for further information on how we can help you get your services live in these territories.
MCP Insight have reported an upsurge in Headless Browser usage that enables “Sim-not-present” fraud in multiple territories. A headless browser is a web browser without a graphical user interface. It provides automated control of a webpage in an environment similar to popular web browsers but are executed via a text-based user interface. To understand more about this growing fraud threat and how…
PSA, the UK mobile billing regulator are introducing special conditions for subscription services with effect from 1st November in the UK. It includes requirements for a two-stage sign-up process where the first stage requires a PIN opt-in. This must be followed by a second opt-in at confirmation stage. Also, greater clarity is required in ensuring…
MCP Insight are continuing to expand our Ad Compliance / Fraud Monitoring solutions into Africa. As well as our live monitoring services in Egypt, Kenya and Algeria, we have recently opened in Ivory Coast and Tunisia. Next up; Senegal, Cameroon, DR Congo. We look forward to exploring opportunities with our friends at the Global Carrier Billing…
MCP Insight are exhibiting at the annual Global Carrier Billing event in London on 9 – 10 October. We would very much like to meet to share our insights on market trends and compliance/fraud matters in the territories in which you operate. We are also exhibiting at World Telemedia in Marbella between 14 – 16 October and…
Following complaints Vodacom received last year from customers who were charged for subscriptions they had not requested, the South Africa Carrier clamped down on fraud. As a result, ‘content subscription’ revenue fell by 41% since last year. Despite the revenue hit, Vodacom’s investment in anti-fraud measures is a smart move and the only way to…
When asked about the future of Direct Carrier Billing, Declan explains that DCB is springing up everywhere, but it tends to be the large brands who are getting direct billing access, while traditional CSPs continue to bill through Aggregators. The main driver for DCB growth, he says, is ‘carrier appetite to embrace frictionless flows provided…
MCP Insight recently launched Mobile Advertising Compliance Monitoring in 2 new territories in North Africa. As well as ad monitoring, we are delighted to announce the addition of Fraud Protection and Service Testing in Tunisia and Algeria. Please get in touch if you are interested in any of our live territories. Thomas@mcpinsight.com
We are pleased to announce that for our MCPScanner clients, we now offer a complimentary service to alert you in real-time when we discover your ads in inappropriate Adult environments. MCP Insight scans advertising and alerts clients when inappropriate advertising is discovered on any channel. We know that any delay in dealing with these issues…
World Telemedia 2018 in Marbella MCP Insight is at WTM 18 (8 – 10 October) in force and we would love to catch up. Pop by Stand 21 to see us or get in touch to pre-book a meeting during the show at a time that suits you. In conjunction with WTM 18 and as…
Hi Everyone, In August two of my work colleagues, Mansoor and Sami, tragically lost their lives in a car accident. Over the last few weeks I have witnessed our MCP Pakistan team rally round to support each other (some of whom were also involved in the tragic event), but most importantly to offer their respects…
MCP Insight is pleased to announce the launch of MCP Shield, our real-time fraud detection and blocking solution. Fraud Blocking solutions are fast-becoming the norm in Premium Rate Advertising worldwide. Recently, in South Africa where use of an anti-fraud solution is a WASPA Code requirement, MTN agreed to support bespoke anti-fraud solutions to help stem…
MCP Insight recently launched Mobile Advertising Compliance Monitoring in 3 new territories across the Middle East. As well as ad monitoring, we are delighted to announce the addition of Fraud Blocking and Service Testing in the Kingdom of Saudi Arabia, Pakistan and Iraq. MCP Insight Director Declan Pettit commented: ‘We are pleased to extend our…
In the face of growing complaints, Vodacom continues to decline carte blanche WASP blocks. Their point being that overall, Content Provider services are compliant and more importantly, Vodacom’s payment platform continues to meet growing consumer demand as a convenient way to purchase services – especially where consumers do not have credit cards. Nevertheless, they outlined…
Some of you may be aware of the excellent book by James Rickards, ‘The Road to Ruin’ in which he postulates the outcome of the next global financial crisis – if approached by the ‘Global Elites’ in a certain way. The way, he suggests, to deal with any virulent pandemic is to either create the…
In October 2017, MCP announced the release of their Federated Kids Database (FKDB) – in support of a cross Industry initiative to help Advertisers block inappropriate advertising in children’s digital channels; with the key aims being the lowering of related Industry complaints to mobile operators and the regulator PSA. We are delighted to say: Implementation…
says MCP’s Declan Pettit | 24 November 2017 Fraud technologies are being democratised worldwide at a frightening pace, making it possible for anyone with a laptop, loose morals and a passing technical knowledge to defraud mobile customers. The good news, for those of us who dislike traipsing around the High Street during the festive season,…
MCP are pleased to announce that we have successfully launched our VeriScanner dashboard in Greece. We have optimised our carrier billing discoveries across browser, Facebook and In-app. Please get in touch if you are interested in Ad or Service scanning in Greece – for either full compliance or just market intelligence purposes. declan@mcpinsight.com
MCP is working with Industry, Network Operators and PSA to help advertisers manage their approach to inappropriate advertising in children’s digital channels. The focus is on efforts to apply best practice to control where ads appear – including PSA Guidance, ongoing monitoring and the application of ‘block lists’. The generally held view is that Advertisers…
MCP have announced that after extensive testing we have successfully launched our VeriScanner dashboard for Russia. We have optimised our carrier billing discoveries across Megafon, MTS and VimpelCom. Please get in touch if you are interested in Ad or Service scanning in Russia for either full compliance or even just research purposes. declan@mcpinsight.com <…
MCP announce the release of their updated Federated Kids Database (version 2.0) – to help Advertisers block inappropriate advertising in children’s digital channels uploaded so far. The protection of children in the digital environment remains very high on political agendas worldwide and Regulators/Network Operators are well aware of the need for extra diligence wherever children…
