Discover the growth opportunities in the Latin American (LATAM) market for mobile value-added services (mVAS). With a focus on mobile carriers, we explore the benefits, regulatory landscape, and strategies for combating fraud. Harness the potential of mVAS and maximise your presence in this thriving market.
Discover how premium brands and mVAS partnerships are revolutionising fan experiences, driving engagement, and tapping into new revenue streams.
In the last six months MTN South Africa has experienced a decrease in advertising campaigns on its network. However, an uplift in campaigns in the last two months is a positive sign that its VAS and DCB challenges have been resolved.
Explore mVAS market intel from Oman. Here we share insights from Q1 into the VAS and DCB market in Oman.
Discover the A to Z of mobile payments terminology! From APIs to VAS, our comprehensive glossary provides a handy reference for understanding the jargon in the mobile payments space.
The MCP elves share some of the many Christmas misleading ads they've discovered this year, and why they think The Grinch has been at work. Explore these examples and why misleading ads are damaging for everyone in the DCB ecosystem.
MCP SCANNER is now live in Greece. Have a look at some of the market intel we've generated since the service went live here to see what VAS services in Greece we're finding.
In this interview mobile billing expert, Riccardo Vallaro, talks about his 18 years in the VAS and DCB space and how MCP Insight are tackling fraud.
Effective 13th of May, the carrier Proximus Belgium introduced new requirements for its Direct Carrier Billing (DCB) payment flow. The Proximus official statement (released end of March 2022), stated that the old ‘click flow’ was “..a frequent source of end-customer complaints and a source of questioning by journalists, both posing a risk to Proximus’s reputation”. The…
Are you a Content Provider interested in expanding your business? Have you considered Ivory Coast? We recently presented at Telemedia 8.1 and in the video below, MCP Insight Account Manager Thomas Tinker takes you through the opportunities in Ivory Coast, how MCP Insight can provide compliance support for your business, plus details of our collaboration…