Latest Insight

News, best practice and insights
from the MCP team

Why Pakistan’s Consent Directive Signals a New Era of Verifiable Mobile Services

PTA’s recent clarification on explicit prior consent for Value-Added Services marks an important step in the continued evolution of Pakistan’s mobile ecosystem. Consumer protection and sustainable operator revenue are not opposing objectives. They depend on each other. The practical question now facing the industry is not whether consent should be obtained, but how it can be clearly evidenced when disputes arise. As markets mature, the shift moves from policy to proof. Verifiable, structured consent recording is increasingly becoming part of the governance infrastructure that supports long-term stability across the value chain.

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Why Pakistan’s Consent Directive Signals a New Era of Verifiable Mobile Services

PTA’s recent clarification on explicit prior consent for Value-Added Services marks an important step in the continued evolution of Pakistan’s mobile ecosystem. Consumer protection and sustainable operator revenue are not opposing objectives. They depend on each other. The practical question now facing the industry is not whether consent should be obtained, but how it can be clearly evidenced when disputes arise. As markets mature, the shift moves from policy to proof. Verifiable, structured consent recording is increasingly becoming part of the governance infrastructure that supports long-term stability across the value chain.
Germany’s mVAS and Mobile Payments Market: Why Discipline Is Creating the Next Opportunity

Germany’s mVAS and mobile payments market is often described as complex, heavily regulated, and difficult to enter. In reality, it has been deliberately reshaped. What looks restrictive from the outside is, in fact, a market that chose sustainability over short-term volume. For CSPs willing to operate with transparency, differentiation, and genuine consumer value, Germany is no longer a closed door. It is a proving ground for services built to last.
Self-Regulation in Mobile Payments: Why the Smartest Players Think Beyond Conversions 

Self-regulation is often seen as friction or self-imposed limitation. But in mobile payments markets facing growing scrutiny, it may be one of the few levers left to protect long-term growth. This article explores why thinking beyond conversions isn’t idealism, it’s market survival.
Why We Love Telemedia Barcelona 

Telemedia Barcelona arrives at exactly the right point in the year. As the first major industry event of the calendar, it’s a chance to step away from planning mode, reconnect with clients, and have grounded conversations about what’s really happening across mobile payments and carrier billing.
TELEMEDIA 8.1 LIVE & MWC 2026

Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.
Growth With Control: How the Telemedia Ecosystem Can Capture the $2.6 Trillion mVAS Opportunity

The global mVAS market is on track to reach $2.6 trillion by 2031, fuelled by rising smartphone adoption, social media use and a fast-expanding base of mobile-first consumers. This article explores the capabilities the ecosystem needs now to scale confidently and sustainably over the next decade.
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