What are the top 5 VAS categories in Kuwait over the last 3 months?

With more than 189,000 advertising tests logged over 3 months on MCP Scanner, Games is currently the top VAS  category in Kuwait followed by Videos with 54,000 tests and Mixed Content with 8,600 tests.

Kuwait’s top service categories (August – October 2020)

Image A: Data from MCP Insight’s proprietary webtool MCP Scanner

The service category showing the highest compliance rating is the Lifestyle category, in first position with 98% of advertising flows being compliant.

Kuwait’s top service category compliance summary (August – October 2020)

chart 2

Image B:  Data from MCP Insight’s proprietary webtool MCP Scanner

Get in touch to find out more about MCP Insight’s activity in Kuwait and our other territories.

 

[edgtf_button size=”medium” type=”solid” text=”Enquire Now” custom_class=”” icon_pack=”font_awesome” fa_icon=”” link=”https://mcpinsight.com/enquiries/” target=”_self” color=”” hover_color=”” background_color=”” hover_background_color=”” border_color=”” hover_border_color=”” font_size=”” font_weight=”” margin=”” align=”center”]

 
MCP Insight is a UK based compliance and fraud monitoring company, specialising in mobile gateway traffic. Our clients include Mobile Operators, Regulators, Aggregators and Merchants. We’ve been providing solutions to the mobile payments industry across 30 territories for the past six years.

related posts

Why Pakistan’s Consent Directive Signals a New Era of Verifiable Mobile Services

PTA’s recent clarification on explicit prior consent for Value-Added Services marks an important step in the continued evolution of Pakistan’s mobile ecosystem. Consumer protection and sustainable operator revenue are not opposing objectives. They depend on each other. The practical question now facing the industry is not whether consent should be obtained, but how it can be clearly evidenced when disputes arise. As markets mature, the shift moves from policy to proof. Verifiable, structured consent recording is increasingly becoming part of the governance infrastructure that supports long-term stability across the value chain.
Germany’s mVAS and Mobile Payments Market: Why Discipline Is Creating the Next Opportunity

Germany’s mVAS and mobile payments market is often described as complex, heavily regulated, and difficult to enter. In reality, it has been deliberately reshaped. What looks restrictive from the outside is, in fact, a market that chose sustainability over short-term volume. For CSPs willing to operate with transparency, differentiation, and genuine consumer value, Germany is no longer a closed door. It is a proving ground for services built to last.
Self-Regulation in Mobile Payments: Why the Smartest Players Think Beyond Conversions 

Self-regulation is often seen as friction or self-imposed limitation. But in mobile payments markets facing growing scrutiny, it may be one of the few levers left to protect long-term growth. This article explores why thinking beyond conversions isn’t idealism, it’s market survival.
Load more...