What are the top 5 VAS categories in Kuwait over the last 3 months?

With more than 189,000 advertising tests logged over 3 months on MCP Scanner, Games is currently the top VAS  category in Kuwait followed by Videos with 54,000 tests and Mixed Content with 8,600 tests.

Kuwait’s top service categories (August – October 2020)

Image A: Data from MCP Insight’s proprietary webtool MCP Scanner

The service category showing the highest compliance rating is the Lifestyle category, in first position with 98% of advertising flows being compliant.

Kuwait’s top service category compliance summary (August – October 2020)

chart 2

Image B:  Data from MCP Insight’s proprietary webtool MCP Scanner

Get in touch to find out more about MCP Insight’s activity in Kuwait and our other territories.

 

[edgtf_button size=”medium” type=”solid” text=”Enquire Now” custom_class=”” icon_pack=”font_awesome” fa_icon=”” link=”https://mcpinsight.com/enquiries/” target=”_self” color=”” hover_color=”” background_color=”” hover_background_color=”” border_color=”” hover_border_color=”” font_size=”” font_weight=”” margin=”” align=”center”]

 
MCP Insight is a UK based compliance and fraud monitoring company, specialising in mobile gateway traffic. Our clients include Mobile Operators, Regulators, Aggregators and Merchants. We’ve been providing solutions to the mobile payments industry across 30 territories for the past six years.

related posts

From Chargebacks to TikTok: What the Latest Payment and Discovery Trends Mean for mVAS

As digital payment journeys grow more complex, the real battleground is clarity, not conversion. From rising card chargebacks to the growing influence of TikTok on user acquisition, the mobile payments ecosystem is evolving fast. For MNOs, aggregators, and merchants, that means one thing: deliver transparency and trust at every step, or risk losing out to more agile, user-focused competitors.

malaysia mvas market
Malaysia mVAS Market: A Growth Opportunity for CSPs

Explore the opportunities in the Malaysia mVAS market for Content Service Providers. Discover service trends, billing flows, price points, and why CSPs are expanding into this high-potential, mobile-first market.

MEF Connects Content & Payments: Africa 2025

Join MCP Insight at MEF Connects Content & Payments: Africa. Book a meeting with MCP Insight to explore risk management, and new opportunities across the mobile payments ecosystem.