MCP Insight Wins MEFFYS Award for MCP SCANNER 4.0 

Barcelona, 03 March 2025 – MCP Insight is thrilled to announce that MCP SCANNER 4.0, the latest version of our monitoring and risk management platform, has won the MEFFYS Award for Payments & Commerce at the prestigious MEFFYS Awards 2025 in Barcelona. 

The award recognises MCP SCANNER 4.0 as a game-changing solution for the mobile payments ecosystem, providing businesses with the intelligence and risk management tools they need to drive sustainable growth. 

Toby Padgham, COO of MCP Insight, expressed his pride in this achievement: 

“We are absolutely delighted to receive this award, which is a testament to the incredible team at MCP Insight. This achievement isn’t just about the technology – it’s about the people behind it. From our technical experts who built the platform to those who ensure it continuously evolves to meet our clients’ needs, and the team who work closely with our clients to manage risk and maximise revenue, this award belongs to them all. MCP SCANNER isn’t just a tech platform; it’s also the service we deliver that makes it truly invaluable to the industry.” 

A New Era for MCP SCANNER 

The award-winning MCP SCANNER 4.0 was launched earlier this year, introducing key enhancements designed to give businesses even greater control and visibility over their advertising performance, risk management, and revenue optimisation. 

Some of the standout features include: 

  • TRENDS Intel – Providing real-time market intelligence and insights into advertising market share, service performance, and payment flows. 
  • Advanced Risk Management – A dedicated compliance reporting tab that makes it easier to track and address issues quickly. 
  • Campaign Performance Analysis – A new grouping feature to compare and optimise ad campaign success. 
  • Improved Visibility on Fraud – More data and detail on app malware, content locking, clickjacking, and auto-subscription fraud risks. 
  • Optimised User Experience – Faster, more intuitive navigation and enhanced data visualisations for better decision-making.

Celebrating the Mobile Payments Industry’s Best 

We would like to extend our sincere thanks to MEF (the Mobile Ecosystem Forum) for organising the MEFFYS Awards and for hosting such a fantastic awards evening in Barcelona. Thanks also to all event sponsors.  

MCP would also like to extend our congratulations to all the MEFFY Award winners and nominees. It’s an honour to be recognised among such innovative companies and industry leaders driving progress in telecoms, mobile payments and digital services. 

Kev Dawson, Director at MCP Insight, who collected the award in Barcelona, shared his thoughts: 

“Winning a MEFFY Award is an incredible honour, and we’re so proud that MCP SCANNER has been recognised in this way. The MEFFYS celebrate the very best in mobile innovation, and to receive this award in the Payments & Commerce category means so much to us. Thank you to everyone who voted for us – your support means the world to our team and reinforces our commitment to helping businesses across the value chain in an ever-evolving digital landscape.” 

Find Out More 

Want to learn more about MCP SCANNER 4.0 and how it can help your business? Get in touch with us today. 

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