MCP – Golden Goose partnership

MCP Insight, a leading provider of Anti-Fraud and Compliance solutions, and Golden Goose, a worldwide mVAS CPA-platform announces the beginning of a joint initiative.

Golden Goose continues to implement its strategy for the creation and development of an international mVAS marketplace (DCB HUB), its main task is to combine the efforts and expertise of advertisers and mVAS publishers from all over the world into a single ecosystem.

Cooperation with MCP, who have enabled Golden Goose to use their Anti-Fraud and Compliance solutions, significantly expands the existing toolkit of the DCB HUB platform and allows our clients to additionally protect marketplace participants from non-compliant promotions and any types of fraud, i.e. issues that reduce the profit of their business.

“Today, MCP have proven themselves in the DCB market in 27 countries from four regions: Asia Pacific, Europe, Middle East and Africa. Therefore, cooperation with MCP is important for Golden Goose, since our international mVAS marketplace (DCB HUB) is also widely represented in these regions and it is very important for us to ensure the high quality of advertising campaigns carried out through our platform in these countries ”

Igor Kholin, Co-Founder of Golden Goose

“It is with great pleasure we add Golden Goose to our portfolio of clients who are keen to eradicate all types of fraud in the markets in which we mutually operate. It is the combination of Scanner (advertising fraud monitoring) and Shield (payment fraud detection) that helps provide the 360 cover for the vas marketplace so that clients can operate securely in the knowledge that their marketing investment has been protected.”

Declan Pettit Commercial Director of MCP Insight Ltd

related posts

Black Friday: Tackling Misleading Advertising

With Black Friday fast approaching, mobile network operators need to stay vigilant against misleading advertising practices that can harm both customers and their DCB business.

Navigating the Global Carrier Billing Landscape

In an increasingly complex carrier billing landscape, payment aggregators face growing challenges in balancing compliance, supporting CSPs, and driving sustainable revenue. In this insightful interview, MCP Insight Director Kev Dawson shares his experience across the DCB value chain and offers practical advice for aggregators.

Compliance – A Key Driver for Sustainable Carrier Billing 

Compliance is the cornerstone of building a sustainable carrier billing market. For payment aggregators, ensuring that content service providers follow strict regulatory standards not only protects their business but also maintains the integrity of the entire ecosystem.