Kazakhstan’s mVAS and DCB Markets Open Up for Global Players
London – 24 September 2024 – MCP Insight, a leading provider of compliance and anti-fraud solutions, is pleased to announce a strategic partnership with master payment aggregator PayGate LLP to drive sustainable growth in Kazakhstan’s growing mVAS and Direct Carrier Billing (DCB) markets. This collaboration is focused on ensuring a compliant, secure, and profitable mobile payments ecosystem for global Content Service Providers (CSPs), media agencies, and merchants entering the Kazakh market.
With the inherent risks associated with any digital payment method, Kazakhstan has a focus on protecting consumers from harm with robust regulations in place. While this can make market entry challenging, the partnership between MCP Insight and PayGate ensures that businesses can navigate these regulatory requirements with confidence.
Kazakhstan’s mVAS Market Opening Up for Global Players
PayGate, with its mature payment aggregation platform, provides access to Kazakhstan’s major mobile network operators, including Kcell, Tele2, Beeline, and Altel. Through a single API integration, merchants can connect to all these networks, making it easier to deliver premium content services to a growing base of mobile users.
“Kazakhstan’s mVAS market has plenty of opportunity for growth, with magazines, games and eLearning content proving popular with consumers,” said Muhammed-Gali Halamagamedov, Managing Partner at PayGate. “To capitalise on these opportunities, PayGate is ready to onboard merchants and give them access to the mobile networks and millions of users, enabling them to scale their services quickly and efficiently.”
Enhancing Security, Compliance, and Consumer Protection
Kazakhstan’s mobile and digital landscape is undergoing rapid transformation, presenting a unique opportunity for global players to establish a strong foothold in the region. With over 11.75 million mobile users, the Kazakh market offers great potential for merchants looking to expand their reach into Central Asia and CIS, and unlock new revenue streams through mVAS and DCB.
As the market opens, MCP Insight and PayGate are committed to ensuring that all players adhere to the highest standards of compliance and consumer protection. MCP Insight’s suite of solutions is designed to safeguard brands, networks, and consumers in this rapidly evolving landscape.
- MCP SCANNER, MCP’s market-leading ad monitoring and compliance analysis platform, helps merchants meet the requirements set by both regulators and network operators, ensuring that their advertising and service delivery always remain compliant.
- MCP SHIELD, anti-fraud solution, offers real-time protection against fraudulent activities on the payment page, safeguarding both consumers and brands from malicious practices.
- MCP VERIFY, consent management platform, ensures that users’ interactions with mobile services are transparent and compliant, securing the necessary permissions and enhancing customer care.
Through these solutions, MCP Insight is helping PayGate provide a safe and compliant environment for global merchants to offer premium content services and leverage DCB with confidence in Kazakhstan.
Creating a Sustainable, Compliant mVAS Ecosystem
Through their partnership, MCP Insight and PayGate aim to build trust and growth in the market, offering CSPs and media agencies the opportunity to expand their services into one of the most promising mobile markets in Central Asia.
“Kazakhstan is an emerging mVAS market, but it offers immense potential for global content providers and media agencies,” said Ksenia Prepyalova, Business Development Manager at MCP Insight. “Together with PayGate, we are committed to helping these businesses navigate the market with a focus on compliance, security, and sustainable revenue growth.”
For more information about how MCP Insight and PayGate LLP can help your business tap into Kazakhstan’s growing mVAS market, contact info@mcpinsight.com
About MCP Insight
MCP Insight provides industry-leading market intelligence, compliance and anti-fraud solutions, empowering mobile network operators, aggregators and brands to protect their businesses and ensure a secure mobile payments ecosystem. MCP Insight’s flagship platforms, protect brands, networks and consumers from non-compliant and fraudulent activities and help build profitable and sustainable revenue streams.
About PayGate LLP
PayGate LLP is a leading payment aggregator offering seamless integration with mobile network operators across multiple regions. Through its single API platform, PayGate enables merchants to access direct carrier billing services and other payment solutions with ease, allowing them to deliver premium content to millions of mobile users.
Media Contact:
- For media inquiries please contact: jane.woodyer@mcpinsight.com
