DCB – Mobile monetisation and fraud impact.

July 15, 2021
/ MCP Insight

MEF – MCP Insight
Have a look at the interview that James Williams from MEF did with our CTO Brian Pettit and our COO Toby Padgham on how the mobile monetisation market is working and how fraud impacts the market.

If you want to know more about our products send us a message via our enquiries page here.

MCP Insight is a UK-based compliance and fraud monitoring company, specialising in mobile gateway traffic. Our clients include Mobile Operators, Regulators, Aggregators, and Merchants. We’ve been providing solutions to the mobile payments industry across 30 territories for the past six years.

MEF Connects Content & Payments: Africa 2025

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Join MCP Insight at MEF Connects Content & Payments: Africa. Book a meeting with MCP Insight to explore risk management, and new opportunities across the mobile payments ecosystem.

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Highlights from World Telemedia Dubai 2025, including insights from MCP’s spotlight session on de-risking growth in MENA. Watch the video and download the guide.

World Telemedia Dubai 2025

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Meet MCP Insight during World Telemedia Dubai or elsewhere in the MENA region. Book a meeting to explore how we help Operators grow mobile payments revenue and manage risk.

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MCP Insight wins the MEFFYS Award for Payments & Commerce with MCP SCANNER 4.0! Recognised for its innovation in monitoring and risk management, MCP SCANNER 4.0 helps businesses optimise revenue and stay ahead of fraud risks. Read more about our award-winning platform and how it’s transforming the mobile payments ecosystem.

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Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.

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Book a meeting with MCP Insight at Global Carrier Billing and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.

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Major sporting events like the Euros often result in spikes in non-compliant activities in the mVAS/DCB space. Discover how to protect your brand and consumers from unscrupulous advertisers.

Graphic showing Google Responsive Displays Ads within a mobile app or webpage

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MCP Insight and aimm form Google Ad Creation and Placement Working Group to explore ad clarity, consumer harm and wasted ad spend.

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Telecoms World Middle East 2024

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Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.

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Explore how malicious apps work in mVAS & direct carrier billing space. Learn how to protect your customers and mVAS/DCB revenue streams.

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Anti-fraud for mobile payments, VAS and DCB

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Book a meeting with MCP Insight at Africa Com / Africa Tech Festival to explore how we can protect your mVAS/DCB business and grow revenue.

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Meet the MCP team at 8.1 LIVE in Barcelona 26 Feb to 1 March 2023. Book a meeting here.

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UK – Is Your Business 15th Code Ready?

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It’s said the best poker players are entrepreneurs. They excel in understanding that the most important insights are not in the grand gestures, but in the subtle tells that give away the real intent. So, I’m sure that many Telemedia readers will already be reading between the lines on the regulator’s 15th Code. International players may…

MCP Scanner finds 23 New DCB services

December 22, 2021

New DCB services discovered by MCP SCANNER

MCP Scanner finds 22 New DCB services

December 15, 2021

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December 7, 2021

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MCP Scanner finds 13 New DCB services

November 30, 2021

W/C 24/11/21 – MCP Scanner finds 13 New DCB services 24 – 30 November – 2021 Week Update: our monitoring tool MCP Scanner has found 13 new services in 9 different territories.MobiTV Box by Nexgen has been launched in UAE, while Sport Stats is now live in Belgium. If you want to know more about…

MCP – Golden Goose partnership

November 24, 2021

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MCP Scanner finds 14 New DCB services

November 24, 2021

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MCP Scanner finds 18 New DCB services

November 17, 2021

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MCP Scanner finds 18 New DCB services

November 10, 2021

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November 3, 2021

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MCP Scanner finds 14 New DCB services

October 20, 2021

W/C 13/10/21 – MCP Scanner finds 14 New DCB services 13 – 20 October – 2021 Week Update: our monitoring tool MCP Scanner has found 14 new services in 9 different territories. PlayHub by Digitalize Hub has been launched in Morocco, while Zodiac Daily is now live in Thailand. If you want to know more…

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October 6, 2021

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MCP Scanner finds 15 New DCB services

September 29, 2021

W/C 22/09/21 – MCP Scanner finds 15 New DCB services 22 – 29 September – 2021 Week Update: our monitoring tool MCP Scanner has found 15 new services in 9 different territories. Lebara Play by Appland has been launched in KSA, while VaughanPlay by Alchimie is now live in Spain. If you want to know…

MCP Scanner finds 7 New DCB services

September 22, 2021

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MCP Scanner finds 18 New DCB services

September 15, 2021

W/C 08/09/21 – MCP Scanner finds 18 New DCB services 08 – 15 September – 2021 Week Update: our monitoring tool MCP Scanner has found 11 new services in 5 different territories. PlayGames by GM Europe has been launched in France, while Musicwave by Mobicon is now live in Russia. If you want to know…

MCP Scanner finds 18 New DCB services

September 8, 2021

W/C 01/09/21 – MCP Scanner finds 18 New DCB services 01 – 08 September – 2021 Week Update: our monitoring tool MCP Scanner has found 18 new services in 8 different territories. Real Madrid Zone has been launched in Belgium, while Wink by Rostelecom is now live in Russia. If you want to know more…

MCP Scanner finds 12 New DCB services – A total of 43 in August

September 1, 2021

W/C 25/08/21 – MCP Scanner finds 12 New DCB services – Total New Services in August: 43 25/08-01/09 2021 – Week Update: our monitoring tool MCP Scanner has found 12 new services in 8 different territories. ScoutApps by Zain has been launched in Iraq, while TvPlayerGo is now live in Spain. August – Monthly Update:…

MCP Scanner finds 10 New DCB services

August 18, 2021

W/C 11/08/21 – MCP Scanner finds 10 New DCB services 11 – 18 August – 2021 Week Update: our monitoring tool MCP Scanner has found 10 new services in 6 different territories. Estafed by DMCC has been launched in UAE, while Online TV by Mobixone is now live ZA. If you want to know more…

MCP Scanner finds 11 New DCB services

August 11, 2021

W/C 04/08/21 – MCP Scanner finds 11 New DCB services 04 – 11 August – 2021 Week Update: our monitoring tool MCP Scanner has found 11 new services in 6 different territories. Flxtr by ONE10Labs has been launched in Iraq, while HypeArcade by Marvel Media is now live in Ireland. If you want to know…

MCP Scanner finds 12 New DCB services – A Total of 54 in July

July 28, 2021

W/C 28/07/21 – MCP Scanner finds 12 New DCB services – Total New Services in July: 54 28/07-04/08 2021 – Week Update: our monitoring tool MCP Scanner has found 12 new services in 6 different territories. Game Now by Bemobi has been launched in Pakistan, while Happy Win is now live in Cameroon. July –…

MCP Scanner finds 13 New DCB services

July 28, 2021

W/C 20/07/21 – MCP Scanner finds 13 New DCB services 20 – 27 July – 2021 Week Update: our monitoring tool MCP Scanner has found 13 new services in 6 different territories. NaturesPlanet by Jovieldigitalhas been launched in KSA, while AmazonSlots by Jumpman Gaming is now live in the UK. If you want to know…

MCP SCANNER – VIDEOS OF ALL FLOWS ARE NOW AVAILABLE IN ZA

July 28, 2021

We are happy to announce that full Insight Service Tests with video is now available for ALL services found in South Africa for each carrier. Check the video to see where you can find the tests. If you want to know more about our products send us a message via our enquiries page here. MCP…

DCB – Mobile monetisation and fraud impact.

July 15, 2021

MEF – MCP Insight Have a look at the interview that James Williams from MEF did with our CTO Brian Pettit and our COO Toby Padgham on how the mobile monetisation market is working and how fraud impacts the market. If you want to know more about our products send us a message via our…

MCP Scanner finds 17 New DCB services

July 14, 2021

W/C 07/07/21 – MCP Scanner finds 17 New DCB services 07 – 14 July – 2021 Week Update: our monitoring tool MCP Scanner has found 17 new services in 7 different territories. Koutouby by Youscribe has been launched in Tunisia, while GameBox by Mobile Content is now live in Ivory Coast. If you want to…

MCP Scanner finds 14 New DCB services – A total of 46 in June

July 6, 2021

W/C 30/06/21 – MCP Scanner finds 14 New DCB services – Total New Services in June: 46 30/06-07/07 2021 – Week Update: our monitoring tool MCP Scanner has found 14 new services in 9 different territories. WinSports by Content Trend Platform has been launched in Belgium, while BuzzPlanete by IMS is now live in France.…

MCP Scanner finds 17 New DCB services

June 30, 2021

W/C 23/06/21 – MCP Scanner finds 17 New DCB services 23 – 30 June – 2021 Week Update: our monitoring tool MCP Scanner has found 17 new services in 12 different territories. Unlimited Gamez has been launched in Saudi Arabia, while Deikho by Ideation is now live in Pakistan. If you want to know more…

MCP Scanner finds 9 New DCB services

June 23, 2021

W/C 16/06/21 – MCP Scanner finds 9 New DCB services 16 – 23 June – 2021 Week Update: our monitoring tool MCP Scanner has found 9 new services in 7 different territories. ATodaVelocidade by Adyou has been launched in Spain, while Mobbile by BQ Solutions is now live in Egypt. If you want to know…

DCB Fraud Highlights and Lowlights of 2021

June 20, 2021

Payment Security 360° – Fraud Highlights and Lowlights of 2021. Our CTO Brian Pettit talks about Fraud Highlights and Lowlights of 2021 so far during MEF Payment Security 360° round table. If you want to know more about our anti-fraud solution MCP Shield send us a message via our enquiries page here. MCP Insight is…

MCP Scanner finds 8 New DCB services

June 16, 2021

W/C 09/06/21 – MCP Scanner finds 8 New DCB services 9 – 16 June – 2021 Week Update: our monitoring tool MCP Scanner has found 8 new services in 5 different territories. Learn English by Infinite Plus has been launched in Belgium, while Gago is now live in Saudi Arabia. If you want to know…

MCP Scanner finds 11 New DCB services

June 6, 2021

W/C 02/06/21 – MCP Scanner finds 11 New DCB services 2 – 6 June – 2021 Week Update: our monitoring tool MCP Scanner has found 11 new services in 8 different territories. ESR TV by Mobile LinK has been launched in Kuwait, while Vikings Game by Hyve Mobile is now live in South Africa. If…

MCP Scanner finds 10 New DCB services – A total of 40 in May

June 2, 2021

W/C 26/05/21 – MCP Scanner finds 10 New DCB services – Total New Services in May: 40 26/05-02/06 2021 – Week Update: our monitoring tool MCP Scanner has found 10 new services in 8 different territories. MaxLife Power has been launched in South Africa, while PlayHub by Digitalize Hub is now live in Iraq. May…

DCB Fraud APKs Sleeping Longer

May 5, 2021

MCP’s fraud investigations team has noticed app malware activation patterns changing over the last 3 years. MCP identifies suspicious apps promoted to users via advertising seen in its Scanner monitoring tool. These apps are downloaded onto mobile devices to replicate the User experience. To a User, the advert and app look normal. More often than…

Red Letter Day in Saudi for MCP Fraud Team!!

March 31, 2021

A record day in Saudi Arabia yesterday – MCP’s fraud investigations team were kept busy tracking a total of 14 fraud attacks, affecting 14 different services. The spate of payment fraud was triggered from one malicious APK on the Mobily network. The app, Swing Wallpaper, with a 2.4 rating on the Play Store and over…

STC Kuwait – a Case Study in Building Better DCB Traffic

March 23, 2021

The following case study shows how the combination of our MCP Net (powered by MCP Scanner) and MCP Shield solutions supports our clients in tackling DCB advertising and payment fraud. In 2018, a rise in DCB complaints prompted STC Kuwait to consider its strategy to safeguard its consumers from potential DCB advertising and payment fraud.…

MCP & Sam Media – Celebrating our 3 Year Compliance Partnership

March 10, 2021

MCP Insight, a leading provider of Anti-Fraud and Compliance solutions, and Sam Media, just celebrated 3 years of working together by agreeing to continue our compliance partnership. Sam Media uses MCP’s advertising and compliance monitoring technology, MCP Scanner, to help protect their business from non-compliant promotions and provide access to in-depth market intelligence and trends,…

Combatting Fraud in Mobile Content

February 25, 2021

In February 2020 MCP Insight spoke at an MEF seminar in Barcelona about the rising threat of mobile DCB fraud, and took the decision, with co-panalists from Vene, Boku and Telecoming, to found the MEF Fraud Working Group. The main purpose of the Group is to share intelligence around DCB fraud, educate the market about…

Ivory Coast – Business Opportunity Update

February 18, 2021

Are you a Content Provider interested in expanding your business? Have you considered Ivory Coast? We recently presented at Telemedia 8.1 and in the video below, MCP Insight Account Manager Thomas Tinker takes you through the opportunities in Ivory Coast, how MCP Insight can provide compliance support for your business, plus details of our collaboration…

MCP SCANNER shortlisted for MEFFYS Award

February 16, 2021

Calling all MEF members & MEF Minute Subscribers! You may be aware that MEF’s annual MEFFYS awards are just around the corner. We are proud to announce that our Ad Monitoring and Compliance alerts platform MCP SCANNER has been shortlisted for a MEFFYS Award under the category of Protecting the Mobile Consumer. If you have…

IP Address Double Shuffle – MCP logs surge in NEW fraud

February 4, 2021

MCP Shield has noted a surge in examples of a novel type of fraud across 9 Geos (see image), where we are seeing IP-shifting in a single transaction. A transaction is initiated from a Digital Ocean Datacentre (pretending to be on a proper ‘gateway’). The events then triggered for this transaction come from a different…

Machines Detecting Humans

January 14, 2021

Through MCP Shield, our Fraud Detection and Blocking solution, we can map user interactions against physical human activity making it simple to detect a human versus a bot in Direct Carrier Billing (DCB) consumer journeys. We continue to see large numbers of DCB opt-ins where there is no user interaction on ‘the page to be…

Business Opportunity – Ivory Coast

December 11, 2020

Are you a Content Provider interested in expanding your business? Have you considered Ivory Coast? Take a look at some extracts from this presentation we recently presented at Telemedia 8.1 in collaboration with our partner Bizao, one of Ivory Coast’s top VAS payment aggregators. MCP Insight have been helping Bizao to ensure a safe, protected…

MCP Insight Fraud Education – Dissecting Network Layered Fraud

December 1, 2020

We use intel gathered from MCP Shield (MCP’s proprietary fraud detection and blocking solution), to deconstruct fraud and help our partners understand threats to their security or their customers’ security. In this case, three different devices/servers across three different countries were involved in a single case of fraud, highlighting the vulnerability of unprotected gateways. It…

Black Friday Deal!

November 27, 2020

Don’t miss the trends! Get the MCP Scanner Trends portal for 1 GEO at 50% off for 3 months. Contact Thomas Tinker thomas@mcpinsight.com to find out more. This offer is available for all deals closed by the end of 2020. MCP Insight is a UK based compliance and fraud monitoring company, specialising in mobile gateway…

Balancing retaining good revenue and reducing mobile content fraud

November 25, 2020

Join MCP Insight and the MEF’s DCB Fraud Working Group on Telemedia 8.1 to discover best practices for defence against fraud MCP Insight’s Brian Pettit (Technical Director) will be part of a Telemedia 8.1 panel discussion with other MEF members on Thursday 26 November at 10:30 GMT on Balancing retaining good revenue and reducing mobile…

What are the top 5 VAS categories in Kuwait over the last 3 months?

November 12, 2020

With more than 189,000 advertising tests logged over 3 months on MCP Scanner, Games is currently the top VAS category in Kuwait followed by Videos with 54,000 tests and Mixed Content with 8,600 tests. Kuwait’s top service categories (August – October 2020) Image A: Data from MCP Insight’s proprietary webtool MCP Scanner The service category…

MCP Insight – dramatic increase in IRAQ VAS Ad Scanning

November 5, 2020

MCP Insight’s presence in IRAQ has increased exponentially between July and September. We are now logging more than 5,000 advertising flows per day with over 45% of these being VAS ads, accounting for a 36% rise in VAS ads overall. IRAQ – Number of VAS discoveries (July-September) Image A: Data from MCP Insight’s proprietary webtool…

MCP Shield: Detecting true fraudulent activity on Mobile Operator Payments

October 29, 2020

Our real-time fraud detection and blocking product MCP Shield continues to see large numbers of Direct Carrier Billing (DCB) or Premium (PSMS) opt-ins where there is no user interaction on ‘the page to be protected.’ A number of fraud systems used by Mobile Operators or Aggregators are reliant on behaviour-based bot protection systems. Because these…

MCP Shield Enhancements – AI Engine Development

October 20, 2020

At MCP Insight we are excited to announce the launch of the latest enhancements to our real-time fraud detection and blocking product MCP Shield. We have moved to the third stage of Machine Learning implementation. By improving Device Class identification and patterns of peak analysis along with various other enhancements, our unique Shield AI Engine…

Direct Carrier Billing (DCB) Roundtable

October 14, 2020

By invitation of MEF, MCP Insight chaired an interesting roundtable session at the GCBS virtual event last week. Joining the roundtable were mobile operators, including Three, Ooredoo, EE, Etisalat, Telenor, T-Mobile and Orange. All these companies share a common priority, which is protecting their massive brands and maintaining the maximum trust of their customers. This…

‘How can the Industry Build Trust with Consumers?’

October 5, 2020

MCP Insight are chairing a round table discussion on the question ‘How can the Industry Build Trust with Consumers?’, on behalf of Mobile Ecosystem Forum (MEF) at the Global Carrier Billing Virtual Event on Wednesday 7th October at 3PM BST. Join MCP’s Brian Pettit and other Industry experts, to discuss what steps carriers and merchants…

MCP Insight Milestone – 150,000 Automated Daily Site Scans – protecting your Ad ROI

June 30, 2020

MCP Insight is on the front line protecting your ROI by limiting losses incurred from inappropriate advertising placement. For advertisers, the issue of ads appearing on inappropriate sites (such as gambling and adult) may not be new but it continues to have a detrimental effect on your brand’s image particularly where children are concerned. Furthermore,…

PIN Loop Service

December 23, 2019

You will be aware of Carriers’ worldwide move towards a PIN mechanic in response to increased fraud on the ‘click flow’ mechanic. Additionally, PSA, the UK regulator’s new Special Conditions for subscription services came into effect from 1st November and includes the requirement for a two-stage sign-up process where the first stage requires an opt-in…

MCP Insight live in Cameroon and Senegal

October 31, 2019

MCP Insight have launched Compliance and Fraud monitoring in Cameroon and Senegal. Games and Video services feature strongly in both VAS markets, with a mix of OTP and 2-click flow services. Contact info@mcpinsight.com for further information on how we can help you get your services live in these territories.

Headless Browser fraud: A growing threat

October 29, 2019

MCP Insight have reported an upsurge in Headless Browser usage that enables “Sim-not-present” fraud in multiple territories. A headless browser is a web browser without a graphical user interface. It provides automated control of a webpage in an environment similar to popular web browsers but are executed via a text-based user interface. To understand more about this growing fraud threat and how…

PSA Introduce Special Conditions for Subscriptions

October 10, 2019

PSA, the UK mobile billing regulator are introducing special conditions for subscription services with effect from 1st November in the UK. It includes requirements for a two-stage sign-up process where the first stage requires a PIN opt-in. This must be followed by a second opt-in at confirmation stage. Also, greater clarity is required in ensuring…

MCP continues African expansion

October 2, 2019

MCP Insight are continuing to expand our Ad Compliance / Fraud Monitoring solutions into Africa. As well as our live monitoring services in Egypt, Kenya and Algeria, we have recently opened in Ivory Coast and Tunisia. Next up; Senegal, Cameroon, DR Congo. We look forward to exploring opportunities with our friends at the Global Carrier Billing…

MCP’s Upcoming Events

September 30, 2019

MCP Insight are exhibiting at the annual Global Carrier Billing event in London on 9 – 10 October. We would very much like to meet to share our insights on market trends and compliance/fraud matters in the territories in which you operate. We are also exhibiting at World Telemedia in Marbella between 14 – 16 October and…

Vodacom South Africa announces a 41% drop in digital revenues due to fraud

June 19, 2019

Following complaints Vodacom received last year from customers who were charged for subscriptions they had not requested, the South Africa Carrier clamped down on fraud. As a result, ‘content subscription’ revenue fell by 41% since last year. Despite the revenue hit, Vodacom’s investment in anti-fraud measures is a smart move and the only way to…

The future of Direct Carrier Billing Globally with Telemedia

May 16, 2019

When asked about the future of Direct Carrier Billing, Declan explains that DCB is springing up everywhere, but it tends to be the large brands who are getting direct billing access, while traditional CSPs continue to bill through Aggregators. The main driver for DCB growth, he says, is ‘carrier appetite to embrace frictionless flows provided…

MCP Insight now monitoring in Tunisia and Algeria

March 19, 2019

MCP Insight recently launched Mobile Advertising Compliance Monitoring in 2 new territories in North Africa. As well as ad monitoring, we are delighted to announce the addition of Fraud Protection and Service Testing in Tunisia and Algeria. Please get in touch if you are interested in any of our live territories. Thomas@mcpinsight.com

Real-Time Auto Alerts for Inappropriate Ad Placements on Adult Sites

March 18, 2019

We are pleased to announce that for our MCPScanner clients, we now offer a complimentary service to alert you in real-time when we discover your ads in inappropriate Adult environments. MCP Insight scans advertising and alerts clients when inappropriate advertising is discovered on any channel. We know that any delay in dealing with these issues…

MCP Insight team busy at WTM 18 – a Great Show!

October 23, 2018

MCP Insight is at WTM 2018 in Marbella! Interested in winning a free ticket?

September 26, 2018

World Telemedia 2018 in Marbella MCP Insight is at WTM 18 (8 – 10 October) in force and we would love to catch up. Pop by Stand 21 to see us or get in touch to pre-book a meeting during the show at a time that suits you. In conjunction with WTM 18 and as…

MCP tragically loses two valued colleagues in a car accident

September 10, 2018

Hi Everyone, In August two of my work colleagues, Mansoor and Sami, tragically lost their lives in a car accident. Over the last few weeks I have witnessed our MCP Pakistan team rally round to support each other (some of whom were also involved in the tragic event), but most importantly to offer their respects…

MCP announces launch of MCP Shield beta

June 27, 2018

MCP Insight is pleased to announce the launch of MCP Shield, our real-time fraud detection and blocking solution. Fraud Blocking solutions are fast-becoming the norm in Premium Rate Advertising worldwide. Recently, in South Africa where use of an anti-fraud solution is a WASPA Code requirement, MTN agreed to support bespoke anti-fraud solutions to help stem…

MCP Insight now monitoring in the Kingdom of Saudi Arabia, Pakistan and Iraq

June 18, 2018

MCP Insight recently launched Mobile Advertising Compliance Monitoring in 3 new territories across the Middle East. As well as ad monitoring, we are delighted to announce the addition of Fraud Blocking and Service Testing in the Kingdom of Saudi Arabia, Pakistan and Iraq. MCP Insight Director Declan Pettit commented: ‘We are pleased to extend our…

South Africa Network Operators taking hard-line on fraud

May 24, 2018

In the face of growing complaints, Vodacom continues to decline carte blanche WASP blocks. Their point being that overall, Content Provider services are compliant and more importantly, Vodacom’s payment platform continues to meet growing consumer demand as a convenient way to purchase services – especially where consumers do not have credit cards. Nevertheless, they outlined…

Isolate the cause or irradiate the effect?

February 28, 2018

Some of you may be aware of the excellent book by James Rickards, ‘The Road to Ruin’ in which he postulates the outcome of the next global financial crisis – if approached by the ‘Global Elites’ in a certain way. The way, he suggests, to deal with any virulent pandemic is to either create the…

Blocking inappropriate advertising to children

January 24, 2018

In October 2017, MCP announced the release of their Federated Kids Database (FKDB) – in support of a cross Industry initiative to help Advertisers block inappropriate advertising in children’s digital channels; with the key aims being the lowering of related Industry complaints to mobile operators and the regulator PSA. We are delighted to say: Implementation…

Be careful what you wish for

November 27, 2017

says MCP’s Declan Pettit | 24 November 2017 Fraud technologies are being democratised worldwide at a frightening pace, making it possible for anyone with a laptop, loose morals and a passing technical knowledge to defraud mobile customers. The good news, for those of us who dislike traipsing around the High Street during the festive season,…

MCP – Live in Greece!

November 9, 2017

MCP are pleased to announce that we have successfully launched our VeriScanner dashboard in Greece. We have optimised our carrier billing discoveries across browser, Facebook and In-app. Please get in touch if you are interested in Ad or Service scanning in Greece – for either full compliance or just market intelligence purposes. declan@mcpinsight.com

MCP working with Industry to stop children being exposed to inappropriate Premium Rate Service Advertising

November 7, 2017

MCP is working with Industry, Network Operators and PSA to help advertisers manage their approach to inappropriate advertising in children’s digital channels. The focus is on efforts to apply best practice to control where ads appear – including PSA Guidance, ongoing monitoring and the application of ‘block lists’. The generally held view is that Advertisers…

MCP – Live in Russia!

October 31, 2017

MCP have announced that after extensive testing we have successfully launched our VeriScanner dashboard for Russia. We have optimised our carrier billing discoveries across Megafon, MTS and VimpelCom. Please get in touch if you are interested in Ad or Service scanning in Russia for either full compliance or even just research purposes. declan@mcpinsight.com <…

MCP’s Federated Kids Database (FKDB)

October 26, 2017

MCP announce the release of their updated Federated Kids Database (version 2.0) – to help Advertisers block inappropriate advertising in children’s digital channels uploaded so far. The protection of children in the digital environment remains very high on political agendas worldwide and Regulators/Network Operators are well aware of the need for extra diligence wherever children…

DCB – Mobile monetisation and fraud impact.

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