MTN South Africa sees positive change in marketing trends

Following a decrease in advertising campaigns from CSPs over the last six months, we’re pleased to report that MTN South Africa is experiencing an uplift in campaigns and traffic.

MTN South Africa has experienced a loss of marketing from various content providers over the last six months, impacting its mVAS and DCB revenue and growth. However, based on activity identified by MCP TRENDS, this downward trajectory now appears to be in reverse.

Volumes have increased steadily in Q1 with a resurgence in marketing campaigns from various content providers for mVAS and DCB services in the past two months. This is a positive sign for MTN South Africa and its content partners, indicating that the traffic is looking good and that they can start focusing on monetising services again.

A positive change in marketing trends for MTN South Africa is encouraging news. It suggests that MTN’s efforts to improve their services, billing and offerings are paying off, and that content providers are once again seeing value in marketing their service to MTN customers.

As the mobile network industry in South Africa continues to evolve and become more competitive, it is important for companies to stay ahead of the curve and provide innovative solutions to their customers. By monitoring marketing trends and making data-driven decisions, Content Providers, Aggregators and Mobile Operators can continue to grow and thrive in this ever-changing market.

The graph above shows new services launched on MTN’s network for the period 27 Feb – 24 April 23 – identified by MCP TRENDS.

To book a demo of MCP TRENDS, click on this link.

related posts

Why Pakistan’s Consent Directive Signals a New Era of Verifiable Mobile Services

PTA’s recent clarification on explicit prior consent for Value-Added Services marks an important step in the continued evolution of Pakistan’s mobile ecosystem. Consumer protection and sustainable operator revenue are not opposing objectives. They depend on each other. The practical question now facing the industry is not whether consent should be obtained, but how it can be clearly evidenced when disputes arise. As markets mature, the shift moves from policy to proof. Verifiable, structured consent recording is increasingly becoming part of the governance infrastructure that supports long-term stability across the value chain.
Germany’s mVAS and Mobile Payments Market: Why Discipline Is Creating the Next Opportunity

Germany’s mVAS and mobile payments market is often described as complex, heavily regulated, and difficult to enter. In reality, it has been deliberately reshaped. What looks restrictive from the outside is, in fact, a market that chose sustainability over short-term volume. For CSPs willing to operate with transparency, differentiation, and genuine consumer value, Germany is no longer a closed door. It is a proving ground for services built to last.
Self-Regulation in Mobile Payments: Why the Smartest Players Think Beyond Conversions 

Self-regulation is often seen as friction or self-imposed limitation. But in mobile payments markets facing growing scrutiny, it may be one of the few levers left to protect long-term growth. This article explores why thinking beyond conversions isn’t idealism, it’s market survival.
Load more...