Market insights: Oman

We launched MCP TRENDS and MCP SCANNER in Oman earlier this year, since then we’ve been monitoring advertising campaigns to provide valuable insights into the market for our customers.

Below is a snapshot of what we’ve seen in the period January to March 2023.

The graph above shows the number of discoveries divided by Service Category and Carrier for the period Jan-March 23.

Top Services and Content Providers for the period Jan-March 23.

Number of Services and Content Providers Scanner found each month for the period Jan-March 23.

Get more mVAS and DCB market insights

If you would like to explore other markets, get in touch to arrange a demo of MCP TRENDS. You may also like to explore MCP SCANNER, our supercharged version of MCP TRENDS which provides a compliance function for monitoring ad campaigns.

related posts

Growth With Control: How the Telemedia Ecosystem Can Capture the $2.6 Trillion mVAS Opportunity

The global mVAS market is on track to reach $2.6 trillion by 2031, fuelled by rising smartphone adoption, social media use and a fast-expanding base of mobile-first consumers. This article explores the capabilities the ecosystem needs now to scale confidently and sustainably over the next decade.
Romania: A Mobile Market on the Rise, Now Available on MCP TRENDS

Romania’s mobile content market is evolving fast - with strong consumer demand, rising digital payments, and early-stage DCB adoption across major operators. Now live on MCP TRENDS, Romania offers CSPs a clearer view of advertising flows, service trends, and compliance dynamics. This article explores what’s driving growth, where the risks lie, and how to get ahead.
WASPA Partners with MCP Insight to Strengthen Compliance Monitoring in South Africa

WASPA has adopted MCP NET as its official compliance monitoring platform, marking a new phase in South Africa’s approach to mobile content regulation.

Load more...