Market insights: Oman

We launched MCP TRENDS and MCP SCANNER in Oman earlier this year, since then we’ve been monitoring advertising campaigns to provide valuable insights into the market for our customers.

Below is a snapshot of what we’ve seen in the period January to March 2023.

The graph above shows the number of discoveries divided by Service Category and Carrier for the period Jan-March 23.

Top Services and Content Providers for the period Jan-March 23.

Number of Services and Content Providers Scanner found each month for the period Jan-March 23.


Get more mVAS and DCB market insights

If you would like to explore other markets, get in touch to arrange a demo of MCP TRENDS. You may also like to explore MCP SCANNER, our supercharged version of MCP TRENDS which provides a compliance function for monitoring ad campaigns.

related posts

Self-Regulation in Mobile Payments: Why the Smartest Players Think Beyond Conversions 

Self-regulation is often seen as friction or self-imposed limitation. But in mobile payments markets facing growing scrutiny, it may be one of the few levers left to protect long-term growth. This article explores why thinking beyond conversions isn’t idealism, it’s market survival.

Why We Love Telemedia Barcelona 

Telemedia Barcelona arrives at exactly the right point in the year. As the first major industry event of the calendar, it’s a chance to step away from planning mode, reconnect with clients, and have grounded conversations about what’s really happening across mobile payments and carrier billing.

TELEMEDIA 8.1 LIVE & MWC 2026

Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.