MCP Insight Launches SCANNER 3.0

MCP Insight, which specialises in anti-fraud and compliance systems, has made significant upgrades to its market intelligence tool, MCP Scanner (now version 3.0). This will be available to clients from 28th February, 2022.

Scanner has underpinned MCP’s expansion to 30 countries, supporting mobile content partners and mobile operators with key market intel and compliance monitoring.

We have listened to client needs and worked closely with them over the past 6 months to understand what new product features should be added to Scanner. These new features will help clients grow their business, by having fast access to key market analysis and compliance support. 

Toby Padgham, Director MCP Insight

Scanner 3.0 adds significant new functionality, including:

  • New & Improved UI With Microservices Deployed to speed up the usage and interactive loading
  • Comparative analysis between your Brands, Competitor Watchlist and Rest of Industry
  • Performance/Market Share Metrics
  • Brand Category Analysis
  • Super Filters by MNO, Aggregator, Merchant, Category, Payment Types
  • Quarterly/Monthly/Weekly or Custom Range comparison between Brands
  • Brand Advertising Channel Analysis
  • New Brand Discoveries, Consistent/Periodic
  • New Facebook scanning engine
  • Full end-to-end tests showing payment flows

… And much, much more

related posts

From Launch and Pray to Data-Led Growth

Most campaign teams still optimise using a narrow set of metrics such as CPA, conversion rate and spend. This article explores how MCP Insight and Mesh Ads combine independent market intelligence, traffic-quality signals and post-conversion data to support better, faster campaign decisions.

Telemedia Johannesburg

Most services are onboarded correctly. The challenge is what happens after they go live. As campaigns evolve and new services are introduced, it becomes harder to maintain a clear view of how user journeys are actually presented and experienced in market. We’ve been working closely with WASPA to build that picture in South Africa. If you’re attending Telemedia Johannesburg, we’d welcome the opportunity to compare perspectives.

Bangladesh’s mVAS Market 

Bangladesh’s mVAS market is growing fast, but it’s not as straightforward as it looks. Strong demand, a young mobile-first audience, and widespread use of carrier billing make it an attractive opportunity for CSPs. Yet beneath the surface, operator dynamics, billing flows, and compliance realities create a more complex landscape. This article explores what’s really happening in-market, and why visibility is becoming the deciding factor between scaling successfully and wasting budget.