Following complaints Vodacom received last year from customers who were charged for subscriptions they had not requested, the South Africa Carrier clamped down on fraud. As a result, ‘content subscription’ revenue fell by 41% since last year. Despite the revenue hit, Vodacom’s investment in anti-fraud measures is a smart move and the only way to regain consumer confidence and ensure longevity of DCB sector.
Introducing MCP SCANNER 4.0
Discover the powerful new features of MCP SCANNER 4.0, designed to enhance your ad monitoring and compliance processes. Learn how our latest update can give you deeper insights, greater control, and improved security.