Following complaints Vodacom received last year from customers who were charged for subscriptions they had not requested, the South Africa Carrier clamped down on fraud. As a result, ‘content subscription’ revenue fell by 41% since last year. Despite the revenue hit, Vodacom’s investment in anti-fraud measures is a smart move and the only way to regain consumer confidence and ensure longevity of DCB sector.
Effective fraud prevention is measured in business outcomes, not blocks alone
Block rate alone cannot show whether fraud prevention is working effectively. Businesses need to understand what was detected, why action was taken and how controls affect customers, partners and commercial performance. This article explores a more proportionate, evidence-led approach to mobile-payment fraud.
