We are delighted to announce that Ivan Rogani has joined MCP as Head of Business EU and LATAM. With a background spanning over two decades in the software industry, Ivan brings a wealth of experience to our team and will play a significant role in growing our business in new markets.

In the interview below, we asked Ivan for his thoughts on the carrier billing space, the evolving LATAM market, and the unique value MCP can offer its clients. 

Ivan Rogani on carrier billing, LATAM and MCP

MCP Insight: Can you tell us a bit about your background and experience in the mobile payments / carrier billing space?

Ivan Rogani: I´ve been in the software industry since the late 90s and have seen the rapid development of technologies and industries to support mobile payments. Alternative payment methods like carrier billing are the future and it’s been exciting to be involved in a fast-growing industry with all the challenges and opportunities that presents.

MCP: What are some of the biggest challenges that companies in the carrier billing space face today?

IR: The duality of protecting the business and increasing revenue. Many carriers find that as revenue increases, so do the level of complaints and the pressure from regulators. It’s a balance that must be achieved in order to sustain growth, protect the business from investigations and fines, and maintain a good reputation with customers and regulators.

MCP: How do MCP’s solutions help the carrier billing industry overcome these challenges?

IR: We are able to protect against fraud in real time, dramatically reduce the level of complaints and inform our clients of any compliance of any compliance issues in the advertising journey right through to billing. Our clients have full visibility of the ad flow, the payment mechanic and established rules. This holistic view of the DCB value chain helps all parties manage risk and achieve that balance between growth and protection.

MCP: Can you share any insights or trends you’ve noticed in the carrier billing industry in LATAM?

IR: On the mobile carrier side, it’s a race to be number one. LATAM is the fastest growing market today. It also has one of the fastest growing populations and, alongside Africa, is the world’s fastest-growth region for digital buyers. It’s an exciting time for everyone in the mobile payments ecosystem who wants to be part of this story.

MCP: How do you see the carrier billing market evolving in LATAM in the next 5 years?

IR: According to Juniper Research, the DCB market in LATAM is forecast to grow on average by 22% year-on-year in the next 5 years. It’s a fantastic opportunity for us at MCP as we have a proven track record in helping mobile carriers, aggregators and merchants grow their DCB business securely.

MCP: What are some of the key differences between the carrier billing market in LATAM compared to other regions?

IR: Unlike Europe, DCB in LATAM is fairly new. In some LATAM countries it’s only just getting established, in others it’s getting quite strong. This means that there’s some work to do to build trust with consumers and create a sustainable DCB market. But now is the time to enter the market.

MCP: How important is regulatory compliance in the carrier billing industry in LATAM?

IR: It’s very important. Key I´d say. Some countries have it fully implemented, and others are implementing as we speak. Regulators are watching it closely. In my opinion the more carriers, aggregators and merchants do to self-regulate now, the better. By adopting best practices you can build confidence with customer and regulators in order to dvoid unwanted scrutiny further down the line.

MCP: What unique value do you think MCP can provide clients in LATAM?

IR: The unique combination of fraud protection, solutions to prevent regulatory fouls, visibility on the advertisement market and reduction of complaints provide all the tools needed to grow the DCB market in LATAM. 

For mobile carriers, MCP’s DDRC and compliance platforms add real value. The most important issue for them is to reduce customer complaints. MCP gives them a holistic view on the entire DCB value chain, the tools they need to manage risk, reduce complaints and protect their business from fines and reputational damage.

MCP: What are your goals and priorities for the LATAM division in the next 6-12 months, and how do you plan to achieve them?

IR: We aim to enter the market and establish ourselves as the market leader, providing the suits of solutions described above. We have the solutions, and the market is eager to acquire them.

We will deploy it through strong business relationships, adapting to the local culture and business behaviour, and creating long term partnerships. If you want to be part of this, get in touch with me.

MCP: Finally, tell us something about yourself. What do you like doing outside of work?

IR: Spending time with my family is the most important and joyful time I have, driving a motorbike and enjoying the mountains and sea are also a blast!

If you would like to speak to Ivan about the mVAS/DCB market, contact him at ivan@mcpinsight.com or connect with him on LinkedIn.