MCP Insight have reported an upsurge in Headless Browser usage that enables “Sim-not-present” fraud in multiple territories. A headless browser is a web browser without a graphical user interface. It provides automated control of a webpage in an environment similar to popular web browsers but are executed via a text-based user interface. To understand more about this growing fraud threat and how we are working to combat it contact info@mcpinsight.com.
Why would an advertiser deliberately cut its cheapest traffic?
Why would an advertiser remove placements delivering its cheapest conversions? An anonymised Mesh Ads case study shows why CPA alone can hide poor customer outcomes - and how combining campaign expertise with independent MCP Insight data led to cleaner traffic and more sustainable growth.
