INDUSTRY LEADERS TEAM UP TO IMPROVE GOOGLE AD EXPERIENCE
MCP Insight and aimm form Google Ad Creation and Placement Working Group to explore ad clarity, consumer harm and wasted ad spend.
Author: MCP Insight
AI in the mVAS & DCB Space
Explore how AI is helping the mVAS and DCB space keep pace with change, access market-leading insights and combat fraud.
MCP Insight Strengthens Leadership Team
MCP Insight is pleased to announce the appointment of Kev Dawson to the team. Joining as Director to support Declan Pettit and Toby Padgham, he will play a pivotal role in driving forward the company's strategy.
Protecting Children in the mVAS Customer Journey
Protecting children from harmful or inappropriate content in the mVAS value chain is a priority. In the UK, Ofcom's draft Children's Safety Codes of Practice will provide another layer of protection. But will it be enough?
Google Responsive Display Ads: A Call for Collaboration
Google Responsive Display Ads (RDA) are an essential element of the mVAS marketer's toolkit. But could these ad placements be under threat?
Insights and Celebrations at WASPA’s 20th Anniversary
WASPA, the South African regulator, celebrated its 20th anniversary this month with a conference and gala dinner. Toby Padgham delivered a presentation sharing insights into the mVAS market in South Africa.
Building a Secure and Trustworthy Mobile Payments Ecosystem
Following a recent MEF webinar discussing fraud in the mVAS/DCB space, here we share why collaboration is the key to protecting customers and the value chain.
Telecoms World Middle East 2024
Book a meeting with MCP Insight at 8.1 LIVE to explore how we can protect your mVAS/DCB business and grow revenue.
Cookie Consent Pop-ups on mVAS Advertising Flows
Cookie consent pop-ups are appearing on mVAS advertising flows after several EU data protection supervisory authorities issues new guidance. Here we explore how to minimise any negative impact and ensure compliance.
Inspiring Inclusion: Women in Tech
On International Women's Day we celebrate women in tech and the women who contribute to MCP's success.