MCP TRENDS ad monitoring platform, has been closely monitoring Disney mVAS’ rise in South Africa. With no sign of Disney+ in our top 10 for MTN in the first week of October, by week 4 it was dominating MTN's top services report.
Discover how DDRC practices are revolutionising mobile carrier billing, reducing complaints, and protecting revenue streams. An interview with MCP Insight's COO sheds light on this game-changing approach.
With 27 policies in place, it's not surprising that marketers occasionally fall foul of Google Ads Policies. Here we provide some guidance for successfully navigating them.
Nigeria, the "Giant of Africa", offers significant opportunities for carriers, aggregators and content providers looking to grow mVAS revenue. Here we share some unique insights into this growing market.
Since the release of the Barbie movie we've seen an increase in misleading ads promising free streaming and other offers. Here we share how misleading ads are exploiting Barbie fans and how to protect your customers.
Discover the growth opportunities in the Latin American (LATAM) market for mobile value-added services (mVAS). With a focus on mobile carriers, we explore the benefits, regulatory landscape, and strategies for combating fraud. Harness the potential of mVAS and maximise your presence in this thriving market.
Discover how premium brands and mVAS partnerships are revolutionising fan experiences, driving engagement, and tapping into new revenue streams.
In the last six months MTN South Africa has experienced a decrease in advertising campaigns on its network. However, an uplift in campaigns in the last two months is a positive sign that its VAS and DCB challenges have been resolved.
Explore mVAS market intel from Oman. Here we share insights from Q1 into the VAS and DCB market in Oman.
Discover the A to Z of mobile payments terminology! From APIs to VAS, our comprehensive glossary provides a handy reference for understanding the jargon in the mobile payments space.