Author: MCP Insight

MTN South Africa sees positive change in marketing trends

In the last six months MTN South Africa has experienced a decrease in advertising campaigns on its network. However, an uplift in campaigns in the last two months is a positive sign that its VAS and DCB challenges have been resolved.

Market insights: Oman

Explore mVAS market intel from Oman. Here we share insights from Q1 into the VAS and DCB market in Oman.

Mobile payments terminology: A to Z glossary

Discover the A to Z of mobile payments terminology! From APIs to VAS, our comprehensive glossary provides a handy reference for understanding the jargon in the mobile payments space.

Unlocking the benefits of Direct Carrier Billing: a MNO’s guide

Learn about the benefits of Direct Carrier Billing for mobile operators, the impact on the industry and how it can help mobile operators grow.

Malicious mobile apps: Spoofed and hidden APKs

Spoofed and hidden APKs result in fake clicks and subscriptions - and also compromise consumer data. Find out how to protect your brand.

Meet the MCP team at 8.1 LIVE, Barcelona 2023

Meet the MCP team at 8.1 LIVE in Barcelona 26 Feb to 1 March 2023. Book a meeting here.

Global Carrier Billing Summit 2022

The MCP Insight team is looking to attending the Global Carrier Billing Summit in Berlin. Here we share our top picks for event and how to book a meeting with our team.

DCB – Mobile monetisation and fraud impact.

MEF – MCP Insight Have a look at the interview that James Williams from MEF did with our CTO Brian Pettit and our COO Toby Padgham on how the mobile monetisation market is working and how fraud impacts the market. If you want to know more about our products send us a message via our…

MCP & Sam Media – Celebrating our 3 Year Compliance Partnership

MCP Insight, a leading provider of Anti-Fraud and Compliance solutions, and Sam Media, just celebrated 3 years of working together by agreeing to continue our compliance partnership. Sam Media uses MCP’s advertising and compliance monitoring technology, MCP Scanner, to help protect their business from non-compliant promotions and provide access to in-depth market intelligence and trends,…

MCP SCANNER shortlisted for MEFFYS Award

Calling all MEF members & MEF Minute Subscribers! You may be aware that MEF’s annual MEFFYS awards are just around the corner. We are proud to announce that our Ad Monitoring and Compliance alerts platform MCP SCANNER has been shortlisted for a MEFFYS Award under the category of Protecting the Mobile Consumer. If you have…