Google RDAs: Why Industry Collaboration is Key to Sustainable mVAS Advertising
New Google RDA Best Practice Guidance has been released by AIMM to help mVAS advertisers ensure transparency, reduce consumer harm, and grow sustainable revenue.
Tag: compliance
Black Friday: Tackling Misleading Advertising
With Black Friday fast approaching, mobile network operators need to stay vigilant against misleading advertising practices that can harm both customers and their DCB business.
Navigating the Global Carrier Billing Landscape
In an increasingly complex carrier billing landscape, payment aggregators face growing challenges in balancing compliance, supporting CSPs, and driving sustainable revenue. In this insightful interview, MCP Insight Director Kev Dawson shares his experience across the DCB value chain and offers practical advice for aggregators.
Euros 24 Attract Unscrupulous Practices
Major sporting events like the Euros often result in spikes in non-compliant activities in the mVAS/DCB space. Discover how to protect your brand and consumers from unscrupulous advertisers.
Protecting Children in the mVAS Customer Journey
Protecting children from harmful or inappropriate content in the mVAS value chain is a priority. In the UK, Ofcom's draft Children's Safety Codes of Practice will provide another layer of protection. But will it be enough?
Building a Secure and Trustworthy Mobile Payments Ecosystem
Following a recent MEF webinar discussing fraud in the mVAS/DCB space, here we share why collaboration is the key to protecting customers and the value chain.
It’s the Most Wonderful Time of Year (for Fraudsters)
Unwrap the magic of the festive season while safeguarding against the dark underbelly of fraud in the mVAS/DCB ecosystem. Explore the deceptive practices targeting unsuspecting consumers during the holidays and discover how compliance requirements and self-regulation create a resilient business environment.
Is Direct Carrier Billing in Germany Going Mainstream?
Explore the dynamic landscape of direct carrier billing (DCB) in Germany with MCP Insight. Recent developments are reshaping the market, making it a focal point in Europe. Gain valuable insights into the evolving opportunities and challenges within Germany's DCB ecosystem.
The Key to Reducing Complaints and Regulatory Fines in Carrier Billing
Discover how DDRC practices are revolutionising mobile carrier billing, reducing complaints, and protecting revenue streams. An interview with MCP Insight's COO sheds light on this game-changing approach.
MEF CONNECTS: The Future of Fraud Prevention
Watch on demand. MCP recently took part in MEF CONNECTS The Future of Fraud Prevention. Here you can watch our speakers discuss how fraud impacts mVAS customer journey, and how robust DDRC practices can mitigate against the risks.