Mobile value‑added services are growing quickly, offering consumers access to a wide range of digital content and driving digital inclusion. But with growth comes risk - and oversight must adapt. This article explores how consistent, day‑to‑day visibility into advertising and compliance flows helps regulators target risk earlier, protect consumers, and sustain clean market growth without slowing innovation.
Consumer complaints are vital - but they’re often the last sign of a problem, not the first. By the time complaints peak, consumer harm has already occurred and regulators may have no choice but to act broadly. This article explores why earlier visibility matters and how targeted action can protect both consumers and the market.
Enforcement is essential for protecting consumers - but when it’s the only option, it can disrupt the whole market. Here’s why smarter oversight matters and how regulators can use targeted, earlier interventions to protect both consumers and sustainable market growth.
New Google RDA Best Practice Guidance has been released by AIMM to help mVAS advertisers ensure transparency, reduce consumer harm, and grow sustainable revenue.
With Black Friday fast approaching, mobile network operators need to stay vigilant against misleading advertising practices that can harm both customers and their DCB business.
In an increasingly complex carrier billing landscape, payment aggregators face growing challenges in balancing compliance, supporting CSPs, and driving sustainable revenue. In this insightful interview, MCP Insight Director Kev Dawson shares his experience across the DCB value chain and offers practical advice for aggregators.
Major sporting events like the Euros often result in spikes in non-compliant activities in the mVAS/DCB space. Discover how to protect your brand and consumers from unscrupulous advertisers.
Protecting children from harmful or inappropriate content in the mVAS value chain is a priority. In the UK, Ofcom's draft Children's Safety Codes of Practice will provide another layer of protection. But will it be enough?
Following a recent MEF webinar discussing fraud in the mVAS/DCB space, here we share why collaboration is the key to protecting customers and the value chain.
Unwrap the magic of the festive season while safeguarding against the dark underbelly of fraud in the mVAS/DCB ecosystem. Explore the deceptive practices targeting unsuspecting consumers during the holidays and discover how compliance requirements and self-regulation create a resilient business environment.