MCP Insight, a leading provider of Anti-Fraud and Compliance solutions, and Golden Goose, a worldwide mVAS CPA-platform announces the beginning of a joint initiative. Golden Goose continues to implement its strategy for the creation and development of an international mVAS marketplace (DCB HUB), its main task is to combine the efforts and expertise of advertisers and…
We are happy to announce that full Insight Service Tests with video is now available for ALL services found in South Africa for each carrier. Check the video to see where you can find the tests. If you want to know more about our products send us a message via our enquiries page here. MCP…
MCP Insight, a leading provider of Anti-Fraud and Compliance solutions, and Sam Media, just celebrated 3 years of working together by agreeing to continue our compliance partnership. Sam Media uses MCP’s advertising and compliance monitoring technology, MCP Scanner, to help protect their business from non-compliant promotions and provide access to in-depth market intelligence and trends,…
Calling all MEF members & MEF Minute Subscribers! You may be aware that MEF’s annual MEFFYS awards are just around the corner. We are proud to announce that our Ad Monitoring and Compliance alerts platform MCP SCANNER has been shortlisted for a MEFFYS Award under the category of Protecting the Mobile Consumer. If you have…
Don’t miss the trends! Get the MCP Scanner Trends portal for 1 GEO at 50% off for 3 months. Contact Thomas Tinker thomas@mcpinsight.com to find out more. This offer is available for all deals closed by the end of 2020. MCP Insight is a UK based compliance and fraud monitoring company, specialising in mobile gateway…
MCP Insight’s presence in IRAQ has increased exponentially between July and September. We are now logging more than 5,000 advertising flows per day with over 45% of these being VAS ads, accounting for a 36% rise in VAS ads overall. IRAQ – Number of VAS discoveries (July-September) Image A: Data from MCP Insight’s proprietary webtool…
MCP Insight is on the front line protecting your ROI by limiting losses incurred from inappropriate advertising placement. For advertisers, the issue of ads appearing on inappropriate sites (such as gambling and adult) may not be new but it continues to have a detrimental effect on your brand’s image particularly where children are concerned. Furthermore,…
MCP Insight have launched Compliance and Fraud monitoring in Cameroon and Senegal. Games and Video services feature strongly in both VAS markets, with a mix of OTP and 2-click flow services. Contact info@mcpinsight.com for further information on how we can help you get your services live in these territories.
MCP Insight are continuing to expand our Ad Compliance / Fraud Monitoring solutions into Africa. As well as our live monitoring services in Egypt, Kenya and Algeria, we have recently opened in Ivory Coast and Tunisia. Next up; Senegal, Cameroon, DR Congo. We look forward to exploring opportunities with our friends at the Global Carrier Billing…
Following complaints Vodacom received last year from customers who were charged for subscriptions they had not requested, the South Africa Carrier clamped down on fraud. As a result, ‘content subscription’ revenue fell by 41% since last year. Despite the revenue hit, Vodacom’s investment in anti-fraud measures is a smart move and the only way to…