MCP Insight’s presence in IRAQ has increased exponentially between July and September. We are now logging more than 5,000 advertising flows per day with over 45% of these being VAS ads, accounting for a 36% rise in VAS ads overall. IRAQ – Number of VAS discoveries (July-September) Image A: Data from MCP Insight’s proprietary webtool…
MCP Insight is on the front line protecting your ROI by limiting losses incurred from inappropriate advertising placement. For advertisers, the issue of ads appearing on inappropriate sites (such as gambling and adult) may not be new but it continues to have a detrimental effect on your brand’s image particularly where children are concerned. Furthermore,…
MCP Insight have launched Compliance and Fraud monitoring in Cameroon and Senegal. Games and Video services feature strongly in both VAS markets, with a mix of OTP and 2-click flow services. Contact info@mcpinsight.com for further information on how we can help you get your services live in these territories.
MCP Insight are continuing to expand our Ad Compliance / Fraud Monitoring solutions into Africa. As well as our live monitoring services in Egypt, Kenya and Algeria, we have recently opened in Ivory Coast and Tunisia. Next up; Senegal, Cameroon, DR Congo. We look forward to exploring opportunities with our friends at the Global Carrier Billing…
Following complaints Vodacom received last year from customers who were charged for subscriptions they had not requested, the South Africa Carrier clamped down on fraud. As a result, ‘content subscription’ revenue fell by 41% since last year. Despite the revenue hit, Vodacom’s investment in anti-fraud measures is a smart move and the only way to…
MCP Insight recently launched Mobile Advertising Compliance Monitoring in 2 new territories in North Africa. As well as ad monitoring, we are delighted to announce the addition of Fraud Protection and Service Testing in Tunisia and Algeria. Please get in touch if you are interested in any of our live territories. Thomas@mcpinsight.com
We are pleased to announce that for our MCPScanner clients, we now offer a complimentary service to alert you in real-time when we discover your ads in inappropriate Adult environments. MCP Insight scans advertising and alerts clients when inappropriate advertising is discovered on any channel. We know that any delay in dealing with these issues…
Hi Everyone, In August two of my work colleagues, Mansoor and Sami, tragically lost their lives in a car accident. Over the last few weeks I have witnessed our MCP Pakistan team rally round to support each other (some of whom were also involved in the tragic event), but most importantly to offer their respects…
MCP Insight is pleased to announce the launch of MCP Shield, our real-time fraud detection and blocking solution. Fraud Blocking solutions are fast-becoming the norm in Premium Rate Advertising worldwide. Recently, in South Africa where use of an anti-fraud solution is a WASPA Code requirement, MTN agreed to support bespoke anti-fraud solutions to help stem…
MCP Insight recently launched Mobile Advertising Compliance Monitoring in 3 new territories across the Middle East. As well as ad monitoring, we are delighted to announce the addition of Fraud Blocking and Service Testing in the Kingdom of Saudi Arabia, Pakistan and Iraq. MCP Insight Director Declan Pettit commented: ‘We are pleased to extend our…