How can mobile network operators improve trust, compliance, and customer experience in mobile payments? This article explores how MNOs can balance risk management, transparency, and value chain collaboration to drive sustainable revenue growth - while reducing operational burdens.
New Google RDA Best Practice Guidance has been released by AIMM to help mVAS advertisers ensure transparency, reduce consumer harm, and grow sustainable revenue.
With Black Friday fast approaching, mobile network operators need to stay vigilant against misleading advertising practices that can harm both customers and their DCB business.
Protecting children from harmful or inappropriate content in the mVAS value chain is a priority. In the UK, Ofcom's draft Children's Safety Codes of Practice will provide another layer of protection. But will it be enough?
Google Responsive Display Ads (RDA) are an essential element of the mVAS marketer's toolkit. But could these ad placements be under threat?
As global adoption rates of mobile Value-Added Services (mVAS) and DCB continue to soar, perceived issues such as fraud and misleading mVAS ads can quickly erode customer confidence. In this article, we explore how to build customer trust with due diligence and risk control (DDRC) best practices.
Discover the growth opportunities in the Latin American (LATAM) market for mobile value-added services (mVAS). With a focus on mobile carriers, we explore the benefits, regulatory landscape, and strategies for combating fraud. Harness the potential of mVAS and maximise your presence in this thriving market.
Discover DDRC best practices for mobile carriers to ensure trust and transparency in direct carrier billing. Learn how robust Due Diligence and Risk Control (DDRC) can protect your customers, prevent brand damage, and foster self-regulation.
If you want to improve your customer retention rates for mobile services in 2023, the first step is to review your customer care strategies.
Not all complaints about mobile billing charges are fraudulent, there are many reasons a customer might query a charge. Here we explore a common misunderstanding and how to resolve it.