Self-regulation is often seen as friction or self-imposed limitation. But in mobile payments markets facing growing scrutiny, it may be one of the few levers left to protect long-term growth. This article explores why thinking beyond conversions isn’t idealism, it’s market survival.
Former regulator Bassem Akkad shares key takeaways from MCP Insight’s recent webinar on proactive regulation in Direct Carrier Billing (DCB). Featuring insights from WASPA Board Member Anzelle Robertson and MCP’s Head of Compliance David Ashman, the session explored how collaboration, visibility, and the right tools can drive both consumer protection and sustainable growth.
As digital payment journeys grow more complex, the real battleground is clarity, not conversion. From rising card chargebacks to the growing influence of TikTok on user acquisition, the mobile payments ecosystem is evolving fast. For MNOs, aggregators, and merchants, that means one thing: deliver transparency and trust at every step, or risk losing out to more agile, user-focused competitors.
High refund rates and customer disputes can erode revenue and damage trust in mobile payments. Discover how robust consent management helps MNOs reduce refunds, strengthen compliance, and hold service providers accountable - creating a more transparent and sustainable payments ecosystem.
How can mobile network operators improve trust, compliance, and customer experience in mobile payments? This article explores how MNOs can balance risk management, transparency, and value chain collaboration to drive sustainable revenue growth - while reducing operational burdens.
New Google RDA Best Practice Guidance has been released by AIMM to help mVAS advertisers ensure transparency, reduce consumer harm, and grow sustainable revenue.
With Black Friday fast approaching, mobile network operators need to stay vigilant against misleading advertising practices that can harm both customers and their DCB business.
Protecting children from harmful or inappropriate content in the mVAS value chain is a priority. In the UK, Ofcom's draft Children's Safety Codes of Practice will provide another layer of protection. But will it be enough?
Google Responsive Display Ads (RDA) are an essential element of the mVAS marketer's toolkit. But could these ad placements be under threat?
As global adoption rates of mobile Value-Added Services (mVAS) and DCB continue to soar, perceived issues such as fraud and misleading mVAS ads can quickly erode customer confidence. In this article, we explore how to build customer trust with due diligence and risk control (DDRC) best practices.