MCP welcomes the announcement that UK Mobile Billing Regulator, the Phone-Paid Services Authority (PSA), is to commence the process of handing back the day-to-day regulation of the market to Ofcom. The expected transfer date is late 2023.
It’s said the best poker players are entrepreneurs. They excel in understanding that the most important insights are not in the grand gestures, but in the subtle tells that give away the real intent. So, I’m sure that many Telemedia readers will already be reading between the lines on the regulator’s 15th Code. International players may…
Are you a Content Provider interested in expanding your business? Have you considered Ivory Coast? Take a look at some extracts from this presentation we recently presented at Telemedia 8.1 in collaboration with our partner Bizao, one of Ivory Coast’s top VAS payment aggregators. MCP Insight have been helping Bizao to ensure a safe, protected…
PSA, the UK mobile billing regulator are introducing special conditions for subscription services with effect from 1st November in the UK. It includes requirements for a two-stage sign-up process where the first stage requires a PIN opt-in. This must be followed by a second opt-in at confirmation stage. Also, greater clarity is required in ensuring…
We are pleased to announce that for our MCPScanner clients, we now offer a complimentary service to alert you in real-time when we discover your ads in inappropriate Adult environments. MCP Insight scans advertising and alerts clients when inappropriate advertising is discovered on any channel. We know that any delay in dealing with these issues…
In October 2017, MCP announced the release of their Federated Kids Database (FKDB) – in support of a cross Industry initiative to help Advertisers block inappropriate advertising in children’s digital channels; with the key aims being the lowering of related Industry complaints to mobile operators and the regulator PSA. We are delighted to say: Implementation…
MCP is working with Industry, Network Operators and PSA to help advertisers manage their approach to inappropriate advertising in children’s digital channels. The focus is on efforts to apply best practice to control where ads appear – including PSA Guidance, ongoing monitoring and the application of ‘block lists’. The generally held view is that Advertisers…