MCP is working with Industry, Network Operators and PSA to help advertisers manage their approach to inappropriate advertising in children’s digital channels. The focus is on efforts to apply best practice to control where ads appear – including PSA Guidance, ongoing monitoring and the application of ‘block lists’. The generally held view is that Advertisers…
MCP have announced that after extensive testing we have successfully launched our VeriScanner dashboard for Russia. We have optimised our carrier billing discoveries across Megafon, MTS and VimpelCom. Please get in touch if you are interested in Ad or Service scanning in Russia for either full compliance or even just research purposes. declan@mcpinsight.com <…
MCP announce the release of their updated Federated Kids Database (version 2.0) – to help Advertisers block inappropriate advertising in children’s digital channels uploaded so far. The protection of children in the digital environment remains very high on political agendas worldwide and Regulators/Network Operators are well aware of the need for extra diligence wherever children…