Category: News

MCP Insight Partners with PayGate 

MCP Insight has partnered with master payment aggregator PayGate LLP to help content service providers (CSPs) and media agencies unlock opportunities in Kazakhstan’s emerging mobile value-added services (mVAS) and direct carrier billing (DCB) markets.

Introducing MCP’s New Enhanced Compliance Reports 

MCP SCANNER Compliance Reports now offering even greater insights into trends for data-driven decision making.

Graphic showing Google Responsive Displays Ads within a mobile app or webpage
INDUSTRY LEADERS TEAM UP TO IMPROVE GOOGLE AD EXPERIENCE

MCP Insight and aimm form Google Ad Creation and Placement Working Group to explore ad clarity, consumer harm and wasted ad spend.

MCP Insight Strengthens Leadership Team

MCP Insight is pleased to announce the appointment of Kev Dawson to the team. Joining as Director to support Declan Pettit and Toby Padgham, he will play a pivotal role in driving forward the company's strategy.

Protecting Children in the mVAS Customer Journey 

Protecting children from harmful or inappropriate content in the mVAS value chain is a priority. In the UK, Ofcom's draft Children's Safety Codes of Practice will provide another layer of protection. But will it be enough?

Insights and Celebrations at WASPA’s 20th Anniversary 

WASPA, the South African regulator, celebrated its 20th anniversary this month with a conference and gala dinner. Toby Padgham delivered a presentation sharing insights into the mVAS market in South Africa.

The Future Regulation of UK Phone-paid Services 

Draft PRS Order introduces changes: levy funding, risk assessments, registration, penalties, and Ofcom takeover, reshaping phone-paid services regulation.

MCP Insight Launches MCP SCANNER 3.1 

MCP SCANNER 3.1 is the latest version of MCP's market-leading mVAS ad monitoring platform. Learn more here.

Market Intel: Nigeria

Nigeria, the "Giant of Africa", offers significant opportunities for carriers, aggregators and content providers looking to grow mVAS revenue. Here we share some unique insights into this growing market.

Meet Ivan Rogani: Head of Business EU and LATAM

Ivan Rogani, Head of Business EU and LATAM, talks about the mVAS and DCB sectors and the growth of the LATAM carrier billing market.