Mobile value‑added services are growing quickly, offering consumers access to a wide range of digital content and driving digital inclusion. But with growth comes risk - and oversight must adapt. This article explores how consistent, day‑to‑day visibility into advertising and compliance flows helps regulators target risk earlier, protect consumers, and sustain clean market growth without slowing innovation.
As digital payment journeys grow more complex, the real battleground is clarity, not conversion. From rising card chargebacks to the growing influence of TikTok on user acquisition, the mobile payments ecosystem is evolving fast. For MNOs, aggregators, and merchants, that means one thing: deliver transparency and trust at every step, or risk losing out to more agile, user-focused competitors.
Consumer complaints are vital - but they’re often the last sign of a problem, not the first. By the time complaints peak, consumer harm has already occurred and regulators may have no choice but to act broadly. This article explores why earlier visibility matters and how targeted action can protect both consumers and the market.
Explore the opportunities in the Malaysia mVAS market for Content Service Providers. Discover service trends, billing flows, price points, and why CSPs are expanding into this high-potential, mobile-first market.
Enforcement is essential for protecting consumers - but when it’s the only option, it can disrupt the whole market. Here’s why smarter oversight matters and how regulators can use targeted, earlier interventions to protect both consumers and sustainable market growth.
Join MCP Insight at MEF Connects Content & Payments: Africa. Book a meeting with MCP Insight to explore risk management, and new opportunities across the mobile payments ecosystem.
Highlights from World Telemedia Dubai 2025, including insights from MCP’s spotlight session on de-risking growth in MENA. Watch the video and download the guide.
Meet MCP Insight during World Telemedia Dubai or elsewhere in the MENA region. Book a meeting to explore how we help Operators grow mobile payments revenue and manage risk.
MCP partners with the Online Dating and Discovery Association (ODDA) to provide dating brands with deep market insights and competitor intelligence.
High refund rates and customer disputes can erode revenue and damage trust in mobile payments. Discover how robust consent management helps MNOs reduce refunds, strengthen compliance, and hold service providers accountable - creating a more transparent and sustainable payments ecosystem.