The global mVAS market is on track to reach $2.6 trillion by 2031, fuelled by rising smartphone adoption, social media use and a fast-expanding base of mobile-first consumers. This article explores the capabilities the ecosystem needs now to scale confidently and sustainably over the next decade.
Romania’s mobile content market is evolving fast - with strong consumer demand, rising digital payments, and early-stage DCB adoption across major operators. Now live on MCP TRENDS, Romania offers CSPs a clearer view of advertising flows, service trends, and compliance dynamics. This article explores what’s driving growth, where the risks lie, and how to get ahead.
WASPA has adopted MCP NET as its official compliance monitoring platform, marking a new phase in South Africa’s approach to mobile content regulation.
Join MCP Insight at MEF Connects Content & Payments: Africa. Book a meeting with MCP Insight to explore risk management, and new opportunities across the mobile payments ecosystem.
Germany’s mobile VAS market is growing fast, with Direct Carrier Billing (DCB) once again proving a valuable revenue stream for operators and the wider ecosystem.
Book a meeting with MCP Insight at World Telemedia and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.
RCS offers MNOs a premium messaging opportunity — but onboarding bottlenecks are delaying campaigns, frustrating partners, and stalling revenue. This article explores why DDRC is slowing things down and how MNOs can rethink their approach to speed up approvals without increasing risk.
Mobile value‑added services are growing quickly, offering consumers access to a wide range of digital content and driving digital inclusion. But with growth comes risk - and oversight must adapt. This article explores how consistent, day‑to‑day visibility into advertising and compliance flows helps regulators target risk earlier, protect consumers, and sustain clean market growth without slowing innovation.
Book a meeting with MCP Insight at Global Carrier Billing and gain valuable insights into mVAS trends, DCB compliance, fraud prevention, risk control, and customer experience optimisation in the mobile payments ecosystem.
As digital payment journeys grow more complex, the real battleground is clarity, not conversion. From rising card chargebacks to the growing influence of TikTok on user acquisition, the mobile payments ecosystem is evolving fast. For MNOs, aggregators, and merchants, that means one thing: deliver transparency and trust at every step, or risk losing out to more agile, user-focused competitors.