The global mVAS market is on track to reach $2.6 trillion by 2031, fuelled by rising smartphone adoption, social media use and a fast-expanding base of mobile-first consumers. This article explores the capabilities the ecosystem needs now to scale confidently and sustainably over the next decade.
Romania’s mobile content market is evolving fast - with strong consumer demand, rising digital payments, and early-stage DCB adoption across major operators. Now live on MCP TRENDS, Romania offers CSPs a clearer view of advertising flows, service trends, and compliance dynamics. This article explores what’s driving growth, where the risks lie, and how to get ahead.
Germany’s mobile VAS market is growing fast, with Direct Carrier Billing (DCB) once again proving a valuable revenue stream for operators and the wider ecosystem.
As digital payment journeys grow more complex, the real battleground is clarity, not conversion. From rising card chargebacks to the growing influence of TikTok on user acquisition, the mobile payments ecosystem is evolving fast. For MNOs, aggregators, and merchants, that means one thing: deliver transparency and trust at every step, or risk losing out to more agile, user-focused competitors.
New Google RDA Best Practice Guidance has been released by AIMM to help mVAS advertisers ensure transparency, reduce consumer harm, and grow sustainable revenue.
Discover how the transition from PSA to Ofcom impacts the UK phone-paid services market. Learn about strengthened DDRC requirements and how to prepare for potentially enhanced compliance standards.
In an increasingly complex carrier billing landscape, payment aggregators face growing challenges in balancing compliance, supporting CSPs, and driving sustainable revenue. In this insightful interview, MCP Insight Director Kev Dawson shares his experience across the DCB value chain and offers practical advice for aggregators.
MCP Insight has partnered with master payment aggregator PayGate LLP to help content service providers (CSPs) and media agencies unlock opportunities in Kazakhstan’s emerging mobile value-added services (mVAS) and direct carrier billing (DCB) markets.
DCB and PSMS billing flows have a direct impact on conversions and also transaction security. In this article we share permitted billing flows by country.
Major sporting events like the Euros often result in spikes in non-compliant activities in the mVAS/DCB space. Discover how to protect your brand and consumers from unscrupulous advertisers.