Category: mVAS

From Chargebacks to TikTok: What the Latest Payment and Discovery Trends Mean for mVAS

As digital payment journeys grow more complex, the real battleground is clarity, not conversion. From rising card chargebacks to the growing influence of TikTok on user acquisition, the mobile payments ecosystem is evolving fast. For MNOs, aggregators, and merchants, that means one thing: deliver transparency and trust at every step, or risk losing out to more agile, user-focused competitors.

malaysia mvas market
Malaysia mVAS Market: A Growth Opportunity for CSPs

Explore the opportunities in the Malaysia mVAS market for Content Service Providers. Discover service trends, billing flows, price points, and why CSPs are expanding into this high-potential, mobile-first market.

The Customer Experience Revolution

How can mobile network operators improve trust, compliance, and customer experience in mobile payments? This article explores how MNOs can balance risk management, transparency, and value chain collaboration to drive sustainable revenue growth - while reducing operational burdens.

Navigating the Global Carrier Billing Landscape

In an increasingly complex carrier billing landscape, payment aggregators face growing challenges in balancing compliance, supporting CSPs, and driving sustainable revenue. In this insightful interview, MCP Insight Director Kev Dawson shares his experience across the DCB value chain and offers practical advice for aggregators.

Introduction to DCB and PSMS Billing Flows

DCB and PSMS billing flows have a direct impact on conversions and also transaction security. In this article we share permitted billing flows by country.

Euros 24 Attract Unscrupulous Practices

Major sporting events like the Euros often result in spikes in non-compliant activities in the mVAS/DCB space. Discover how to protect your brand and consumers from unscrupulous advertisers.

AI in the mVAS & DCB Space

Explore how AI is helping the mVAS and DCB space keep pace with change, access market-leading insights and combat fraud.

Graphic showing Google Responsive Displays Ads within a mobile app or webpage
Google Responsive Display Ads: A Call for Collaboration

Google Responsive Display Ads (RDA) are an essential element of the mVAS marketer's toolkit. But could these ad placements be under threat?

Building a Secure and Trustworthy Mobile Payments Ecosystem

Following a recent MEF webinar discussing fraud in the mVAS/DCB space, here we share why collaboration is the key to protecting customers and the value chain.

Cookie Consent Pop-ups on mVAS Advertising Flows

Cookie consent pop-ups are appearing on mVAS advertising flows after several EU data protection supervisory authorities issues new guidance. Here we explore how to minimise any negative impact and ensure compliance.