Advertising compliance monitoring to identify breaches and fraudulent activities
Plus market intel for competitor benchmarking and market insights
MCP SCANNER monitors advertising campaigns for breaches of regulatory compliance and fraudulent activities.
MCP SCANNER scans all digital media advertising channels to provide in depth insights into the user journey: from the initial advertisement or social media post to the payment or subscription page.
It also provides the latest competitive analysis via MCP TRENDS to help you benchmark your campaigns against your competitors’ and to monitor market trends.
Intelligence Centre
1,500,000+ VAS tests monthly
Compliance auditing
Full-service compliance auditing in video/screenshot format
Compliance scoring
Ad flows scored for compliance
Real-time alerts
Notifications of compliance issues
Campaign tracker tool
To ensure Affiliates are adhering to rules
Summary reports
Plus access to own account manager
Market Intel
Top 10 brands per sector ranked by Ad traffic source & top 10 services & market share comparisons
Multi-channel
Ads monitored across Browser, In-App, Social Media, Search, YouTube
HOW MCP SCANNER WORKS
- Intelligence Centre: 1,500,000+ VAS tests monthly
- Ads monitored across Browser, In-App,Social Media, Search, YouTube
- Full service compliance auditing in video/screenshot format
- Ad flows flows scored for compliance –yellow/red
- Campaign tracker tool to ensure Affiliates are adhering to rules
- Summary reports plus access to your own account manager
- Top 10 Brands Per Sector ranked by Ad traffic source
- Top 10 Services & Market Share comparisons
- New Advertising Campaigns – last 8 weeks
MCP Scanner IS LIVE IN 30+ MARKETS
We are constantly evaluating new territories, and extending our global reach.
Which markets would you like monitor?
Get in touch to discuss the countries and territories you operate in and how we can provide you help you see the whole customer journey
latest insight from mcp
Why Pakistan’s Consent Directive Signals a New Era of Verifiable Mobile Services
PTA’s recent clarification on explicit prior consent for Value-Added Services marks an important step in the continued evolution of Pakistan’s mobile ecosystem. Consumer protection and sustainable operator revenue are not opposing objectives. They depend on each other. The practical question now facing the industry is not whether consent should be obtained, but how it can be clearly evidenced when disputes arise. As markets mature, the shift moves from policy to proof. Verifiable, structured consent recording is increasingly becoming part of the governance infrastructure that supports long-term stability across the value chain.
Read more...