MCP Insight – dramatic increase in IRAQ VAS Ad Scanning

MCP Insight’s presence in IRAQ has increased exponentially between July and September. We are now logging more than 5,000 advertising flows per day with over 45% of these being VAS ads, accounting for a 36% rise in VAS ads overall.

IRAQ – Number of VAS discoveries (July-September)

Image A: Data from MCP Insight’s proprietary webtool MCP Scanner

Total number of VAS findings and websites scanned in September 2020

Image B: from MCP Insight’s proprietary webtool MCP Scanner

From a compliance perspective, across the whole market over the same period we saw a rise in Misleading advertising, particularly around false claims and claims or illustrations likely to mislead the consumer. Comparatively we saw a decrease in advertising Targeting Children. Considering our increased logging of finds over this period, this suggests a market shift in advertising tactics that put consumers at risk.

Advertising compliance issues identified across market

Image C: Data from MCP Insight’s proprietary webtool MCP Scanner

Get in touch to find out more about MCP Insight’s activity in Iraq and our other territories

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MCP Insight is a UK based compliance and fraud monitoring company, specialising in mobile gateway traffic. Our clients include Mobile Operators, Regulators, Aggregators and Merchants. We’ve been providing solutions to the mobile payments industry across 30 territories for the past six years.

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