Optimising the Customer Experience

MEF: DCB Content & Advertising Working Group
Unlock Sustainable Revenue Growth with a Friction-Free Customer Experience

In today’s competitive landscape, mobile network operators face the challenge of balancing regulatory demands with the need to deliver a seamless and secure customer experience. As observed in markets worldwide, unintended regulatory impacts can introduce friction into Direct Carrier Billing (DCB) processes, resulting in reduced customer satisfaction, lower revenue, and a loss of competitiveness.

This whitepaper – written in collaboration with the Mobile Ecosystem Forum’s “DCB Content & Advertising Working Group” – delves into how carriers can create a customer journey that not only minimises regulatory risks but also drives sustainable revenue growth. 

Discover strategies for optimising the DCB flow to reduce complaints, enhance the user experience, and increase profitability across the ecosystem.

What You’ll Learn:

  • How to build a friction-free DCB experience that meets both regulatory and customer needs
  • Insights into minimising customer contact while enhancing satisfaction and security
  • Actionable steps to secure sustainable growth and stay competitive in the mobile billing landscape

DOWNLOAD HERE

Download your copy today to find out how optimising the DCB customer experience can be the key to future-proofing your business.

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EE - Mobile Operator UK

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WASPA - Industry Association South Africa

MCP SCANNER provides the ideal solution for us to monitor advertising compliance in South Africa and I'm happy to recommend MCP to anyone who is seriously interested in eradicating misleading online flows.