Federated Kids Database (FKDB)

Safeguarding children, protecting your brand

Ensuring your mVAS advertising campaigns reach the intended audience is crucial. Unintentionally exposing children to inappropriate content can damage your brand reputation and potentially lead to regulatory fines.
MCP’s Federated Kids Database (FKDB) empowers businesses with a continuously audited database of child-targeted apps, YouTube channels, videos, and websites. Integrate FKDB into your advertising campaigns to confidently block or exclude these domains, ensuring your ads reach the right eyes.

Protect Your Brand Reputation

Avoid the negative publicity and potential brand damage from accidentally showing ads to children.

Reduce Customer Complaints

Proactively prevent inappropriate ad placement and avoid potential consumer harm complaints.

Mitigate Regulatory Risk

Stay compliant with advertising regulations that protect children online and minimise the chance of legal action for inappropriate ad placement.

Improved Campaign Targeting

Ensure your ads reach the intended adult audience, leading to better campaign performance.

Increased ROI

Optimise ad spend by eliminating wasted impressions and clicks on irrelevant demographics.

Gain Consumer Trust

Demonstrate your commitment to responsible advertising and child online safety.

Monthly Updates

Receive monthly updates of new and live child-targeted domains.

Easy Integration

Seamlessly incorporate into your ad placement exclusion lists and existing advertising workflows.

Only Audited Kids Database

Our FKDB team audit domains against a set criteria to confirm whether they are aimed at children and are live.

Already using MCP TRENDS or MCP SCANNER?

FKDB can be added to your existing subscription. Simply complete the form to request access and we’ll add it to your account.

Furthermore, you can contribute to a safer online environment for children by supplying your own list of child-targeted domains. This allows other partners within the mVAS ecosystem to exclude these domains from their campaigns, maximising protection for young users.

Explore our services for Content Service Providers >

GET STARTED WITH FKDB

Find out more about the Federated Kids Database, request a demo today.

MCP TRENDS

Our flagship ad monitoring platform, MCP TRENDS, offers unrivalled insight into mVAS customer journeys in over 30 geos, from initial ad banner or social media post to payment page and subscription confirmation.

Gain a comprehensive view of your market landscape with MCP TRENDS. Monitor competitor activities, identify emerging trends, and benchmark your campaigns in the market. Our platform empowers Content Service Providers and Media Agencies to strategise effectively, optimise campaigns and stay ahead of the curve.

Unlock the power of actionable data. With MCP TRENDS, elevate your marketing efforts, maximise ROI and grow mVAS revenue.
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Market-leading mVAS compliance platform

Fraudulent and non-compliant activities on the mVAS advertising flow can result in consumers being charged unfairly for services or products, risking financial harm and eroding trust. MCP SCANNER helps you identify issues and act before they turn into complaints.

  • MCP SCANNER monitors the customer journey from ad banner to payment page and beyond, identifying non-compliant activities.
  • MCP SCANNER leverages manual and automated scanning to determine the level of compliance according to local rules.
  • MCP SCANNER notifies you in real-time when it identifies fraudulent or non-compliant content.
  • MCP SCANNER records the entire customer journey, logs each compliance issue and provides a dashboard for monitoring and managing your campaigns.
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TRUSTED PARTNER

In the fiercely competitive mVAS landscape, you need a partner like MCP Insight. We give you access to industry-leading market intelligence to gain a competitive edge, and services to safeguard your revenue streams from potential threats. Trust us to empower your business with proactive strategies and cutting-edge solutions, ensuring sustained success in this dynamic industry.

Founded in 2014 we have a long track record delivering our solutions to all players across the mVAS/DCB value chain.
Our cutting-edge technology and in-depth data sets us apart.
Our approach blends automation with hands-on monitoring.
We build trust by acting with integrity and honesty.
Experience a consultative, not just transactional, service with MCP.
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