From Launch and Pray to Data-Led Growth

Webinar On-Demand

See how better data can help you optimise digital services campaigns with greater confidence

Most campaign teams still make decisions using a relatively narrow set of metrics, such as CPA, conversion rate, spend and volume. Those figures matter, but they don’t always show what happens after the conversion, where traffic quality issues are emerging or which sources are creating complaints, failed billing or poor long-term value.

In this on-demand webinar, MCP Insight and Mesh Ads explore how independent market intelligence, journey monitoring, fraud signals and post-conversion data can be brought together to create a clearer picture of campaign performance. You’ll see how this broader view can help CSPs and media agencies:

  • Identify issues earlier
  • Make better-informed decisions
  • Move budget towards cleaner, more sustainable growth

The session also includes an anonymised campaign example showing how low-quality placements were identified and removed, reducing complaint volumes while protecting the wider operation.

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EE - Mobile Operator UK

EE are proud to work with MCP Insight as their compliance partner. The high level of compliance support is matched by their best in class technology and analytics which allows us to provide the highest levels of regulatory and compliance enforcement with all our partners.

Dutch Foundation - Regulator Netherlands

We find MCP SCANNER to be an invaluable tool in monitoring the market here in the Netherlands.

WASPA - Industry Association South Africa

MCP SCANNER provides the ideal solution for us to monitor advertising compliance in South Africa and I'm happy to recommend MCP to anyone who is seriously interested in eradicating misleading online flows.