Market Report: Saudi Arabia
The market at a glance
99%
Internet penetration recorded by the Communications, Space and Technology Commission in 2024
212%
Mobile subscriptions as a proportion of the population, according to CST’s 2025 figures
SAR 180 billion
The value of Saudi Arabia’s communications and technology market in 2024
August–October 2026
The period covered by MCP’s latest Saudi Arabia market analysis
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About the data: MCP Scanner data reflects advertising and service activity observed across the monitored mobile networks and traffic sources during the stated period. It provides an evidence-based view of observable market activity but should not be interpreted as a complete record of every service or campaign operating in the market.
Request the Saudi Arabia Market Focus report
Explore the services, advertising activity, customer journeys and compliance patterns visible within MCP’s monitored traffic in Saudi Arabia.
The report includes:
- Advertising activity across Mobily, STC and Zain KSA
- Leading service categories
- The payment methods and billing flows
- Daily, weekly, monthly and multi-day price points
- Compliance patterns and issues identified during service assessment
Understanding the opportunity
Market size and connectivity figures provide important context, but they cannot show how individual services are promoted, which propositions are most visible or how customer journeys work in practice.
This is particularly important as activity begins to build again in Saudi Arabia. Advertisers and service providers need to understand not only where opportunities may exist, but also how propositions are being delivered within current carrier and regulatory requirements.
MCP helps close that gap by monitoring digital service advertising and following customer journeys from the initial promotion through to the payment and subscription stages.
Saudi Arabia offers access to a highly connected audience already engaging with entertainment, gaming, sports, lifestyle, information and other digital content.
Current market intelligence can help you consider:
- Which categories and propositions are active
- How comparable services are promoted
- Which providers are already visible
- How advertising activity differs between carriers
- Which billing flows and price points are being used
- Where there may be space for a stronger proposition
- How customer journeys align with market expectations
This supports better-informed decisions about campaign planning, service development, positioning and market entry.
Aggregators play an important role in connecting merchants and content providers with carriers and enabling billing, distribution and service delivery.
Independent market intelligence can help you:
- Compare advertising activity across Mobily, STC and Zain KSA
- Understand the services and providers visible within monitored traffic
- Identify differences in customer journeys and billing flows
- Assess potential content and partnership opportunities
- Monitor new and returning market activity
- Recognise where traffic quality or compliance requires closer attention
This can support more informed conversations with carriers, advertisers, merchants and content partners.
Digital services can help carriers extend their role beyond connectivity and develop additional sources of revenue.
As activity increases, independent evidence provides greater visibility of:
- How partner services are promoted
- How payment and subscription journeys operate
- What consumers experience outside carrier-owned channels
- Which propositions and providers are most visible
- The price points being presented to customers
- Where closer oversight may be needed
This can support responsible digital service growth while maintaining compliance, customer care and confidence.
Report
Request the KSA Market Focus report
MCP Insight provides independent evidence across digital service advertising, customer journeys, compliance and emerging risk.
For organisations already operating in Saudi Arabia, this can support better-informed commercial, campaign, compliance and customer care decisions.
For organisations considering the market, it provides a starting point for understanding the services, participants, billing practices and customer journeys visible today.
Is Saudi Arabia part of your commercial plans?
If your organisation is considering entering Saudi Arabia, expanding its presence or improving its understanding of existing activity, speak to MCP Insight about your requirements.