Transparency & Brand Safe Advertising

Smadex & MCP Insight Whitepaper

Unlock the Secrets to Secure and Brand-Safe Mobile Advertising!

MCP Insight, in collaboration with Smadex, presents “Transparency and Brand Safe Advertising,” a whitepaper designed to empower businesses within the Mobile Advertising ecosystem.

In the mVAS/DCB landscape, safeguarding your business, customers, and the entire value chain from fraudulent activities is critical. Our whitepaper delves deep into common fraud tactics and regional differences, as well as the strategies, tools and best practices necessary to fortify your advertising endeavours and ensure transparency and brand safety every step of the way.

Download now >

We also share insights into key geographic markets including regulatory requirements, and compliance and fraud rates.

Inside, you’ll discover:

    • Insights into Fraudulent Activities: Explore the latest trends and tactics used by malicious actors to undermine your advertising efforts.
    • Proactive Measures: Learn actionable strategies to identify and mitigate fraudulent activities before they impact your business.
    • Protecting Your Brand: Discover how to maintain brand integrity and trust in an increasingly complex digital advertising landscape.
    • DCB Geo Analysis: Gain valuable insights into key global markets to inform your marketing and growth strategies.


Don’t miss out on this essential resource for mVAS professionals. Complete the form below to download your copy of “Transparency and Brand Safe Advertising” today.

Our Privacy Policy of how we process your data can be found here:

By downloading this whitepaper, you’ll join a community dedicated to fostering transparency and brand safety in the Mobile Advertising ecosystem.