MCP Scanner offers Content Provider and Affiliate clients qualitative data on market trends and monitors for compliance issues and fraud. Underpinned by MCP’s award winning VeriScanner technology, the Scanner package includes:
- Advertising Monitoring & Compliance Alerts
- Fraud Monitoring
- Service Tests and Compliance Reports
- Brand Performance and Ad Campaign Tracking
- Competitor Benchmarking
- Top 10 Market Services and Brands
- Payment Flow Information
Supported by manual monitoring and by using Image Comparison techniques, MCP Scanner’s proprietary Intelligent Ad Crawler scans all available channels 24/7 including: Browser, In-App, Search, Social Media sites and User Generated Content sites (YouTube).
Additionally, MCP Scanner tests Service Flows from landing page to Billing, applies compliance and presents findings to you in your own private portal.
We identify 500,000 Premium Rate Service (PRS) Adverts per month and capture the full consumer journey from ad banner through to payment pages.
Compliance or Trends Package
Depending on your requirements you can choose from either the full Compliance package (as outlined above) or a lighter Trends package. You can apply these packages to any of our live territories.
MCP Scanner Trends
The MCP Scanner Trends package is for Content Providers or Affiliates looking for quantitative and qualitative intel on their market.
Our finds are filtered by sector, product type, brands, mobile operator and ad network. The reports are published on our Portal with screenshots, videos and trace logging of the affiliate managed journeys. You will have access to the following:
- Daily advertising statistics analysing top performing brands, new brands, traffic sources and service type
- Monthly reports showing data captured for brands, service type, network operator and traffic source (e.g. web, in-app, social media, YouTube etc)
- Your chosen brand flows for quick and easy review
With MCP's auditing tools that helps to protect our brand, we know we can trade across Europe with peace of mind.